Farid Ahmad was born in Pendang, Malaysia. Went for primary school in Cairo, Egypt; secondary school in Malaysia. He holds Bachelor of Engineering (Civil) from The University of Wollongong, Australia, MSc in Geotechnical Engineering and PhD from Universiti Sains Malaysia. He had worked as Civil Engineer with Petronas for engineering and construction of major gas pipeline, operation centers and gas processing plants; as faculty head and senior lecturer at Universiti Teknologi Mara Pulau Pinang and as head of geotechnical engineering at Maunsell Malaysia where he lead the design check for Penang Second Bridge, before starting Consultface (FACE) in 2010 in Kajang, Malaysia. FACE is a project management, civil, geotechnical and structural integrity engineering consultant. It's many experiences include housing development, petrol service station, landfill, structural integrity, solar farms and geotechnical work (slope, retaining wall, strutted excavation, foundation and tunnelling).