•Lead the definition of brand vision, strategy, positioning and marketing mix including pack and product specification and communications, in line with consumer and market needs.•Develop and implement brand plans and consumer engagement activities to ensure that brand objectives are achieved in respect of volume, shares, gross margins and brand health indicators, while manage budget for all brand programs.•Identify research requirements, initiate and monitor consumer insights to achieve clear understanding of the market environment and utilize obtained information as direction for further brand development.•Connect with cross functional teams to support creation of an integrated business plan that ensures delivery of key brand initiatives and participate in the development of sales forecast for allocated brands.•Monitor and analyze market developments, competitive and brand performance indicators and amend brands plan as appropriate to drive stronger performance.

• Prepare the marketing strategic plan and supporting tactics for each brand (Winston, Gold Coast, Glamour and LD) covering all the financial aspects and marketing objectives throughout the year.• Analyze and track behavior of consumer and customer segments, through consumer tracker and strategic insights, in addition to close monitoring of company’s volume and market share through retail audit.• Handle budget planning and control for marketing department including activations, product launches, and market studies.• Collaborate with sales managers to expand and improve flagship outlets from design to implementation and develop new POS Materials.• Develop consistent consumer engagement programs and adapt brand communication concepts as needed, while monitoring brand performance and activity effectiveness.

• Monitor market trends and oversee marketing and engagement activities in trade and Horeca channels to insure brand message is being well delivered to consumers.• Plan and execute tailored activations to support and improve our product sales, market share, brand equity and create memorable brand experience among consumers.• Map the HORECA market and identify potential customers while managing key accounts.• Developed a new data base system that covers all the details of each activation. This helped the team to dive deeper in analyzing and evaluating all activations in order to meet planned objectives and KPIs.

• Responsible for the development and performance for all three branches sales activities.• Generated and maintained maximum business volumes and related revenues for each branch.• Provided leadership and vision to the organization by assisting the Board and staff with the development of long-term and annual plans, and with the evaluation and reporting of progress on plans.• Took responsibility for developing and implementing the annual sales and marketing plan for the company; strategic market planning; market research programs; field force activities, and control of the marketing budget.• Retained, motivated and coached each staff to ensure that each Branch office is appropriately staffed, organized and managed to achieve its KPI's.• Established a reporting system between the Marketing & Sales Team to discover new opportunities, create demand, generate new campaigns, and insure customer respond and sales follow up to increase sales. • Evaluated the financial aspects of product and service development, such as budgets, expenditures, research, development appropriations, return-on-investment and P&L projections.• Analysed customer needs,current market conditions and competitor information.

• Created the organization from the ground up and exceeded first year revenue targets by personally bringing in 2 multi-million dollar clients in the first year alone.• Selectively hired coached and trained designers and account executives providing them with appropriate leadership and support, producing a highly committed, top-performing team.• Aggressively pursued and won major accounts including Comprehensive Leasing Co., Med Service, Tamari Group and many others.• Negotiated, closed and coordinated private events. These events were designed to promote and market the agency through networking and launched clients’ new product and services.• Performed market research and ensured appropriate pricing, and strategic positioning of the client to ensure sustainable profitability and market leadership.• Developed strong and ongoing relationships with clients, local and regional service providers to ensure local and regional reach.

• Established and led the marketing function within the group as a strategy to increase revenue. Through market research, PR, press releases, introduction of on line leasing, mystery shopping, and targeted accounts, revenue has increased by 80% over three year period.• Headed the Group Sales force consisting of sales professionals and fleet leasing officers. Supported their daily activities through daily sales meetings, reviews update potential leads, and review of sales targets.• Set the group sales and marketing targets, strategies, budgets and achieved unprecedented increase in revenue and profit. Collaborated with advertising agencies to strategically deploy the Group’s marketing plan and increase the leasing market share by 20% in the Jordanian market.• Improved the group market position by diversifying the scope of offering into private lending and real estate.• Used press releases and PR to build rapport with customers and educate the general public on the advantages of the automotive leasing option.