Farid Jamal,Crs Email and Phone Number

DAMAC Properties is a $1.6B USD, publicly-traded international real estate developer specializing in residential, commercial, and leisure properties. As a Head of Sales oversees a team of 5 senior managers and 50 relationship managers responsible for managing the sales and business development processes for a portfolio of 44K units and 52+ projects. Leads the strategic direction and vision of the department while ensuring short- and long-term goal attainment. Creates and implements standardized processes, tools, and reporting metrics to assess and optimize team performance. Participates in high-level client meetings to assist with negotiating and closing deals. Manages all human capital for the sales department, including hiring, training, performance reviews, and promotions. Plans sales trips and events to build camaraderie, enhance team culture, and encourage healthy competition. Researches and implements new strategies to expand the agent network through training, monetary bonuses, and inventive structures. Forged strong connections with real estate agents and brokers in domestic and international markets. Notable achievements:• Rapidly expanded the sales team to meet growing business demands, adding 20 new members within 30 days• Implemented processes and incentives that resulted in 90% of revenue being generated by new channel partners• Increased revenue by 60%, resulting in the closure of $26M USD in sales within three months• Successfully penetrated three new markets, Brazil, Algeria and Ethiopia• Implemented client segmentation and targeting strategies, resulting in a conversion rate increase of 65%

Al Rayyan International offers a distinctive mixed-use, three-tower, high-rise development consisting of residential apartments, corporate office spaces, a high-end shopping mall, and world-class leisure facilities. As the Head of Sales & Leasing, managed the operations of the sales and leasing department responsible for all residential, commercial, and retail units within the complex. Collaborated with internal and external stakeholders to develop sales, leasing, and pricing roadmaps and strategies. Sourced, vetted, and enrolled new real estate agents responsible for promoting spaces within the project. Fostered an environment of operational excellence to drive efficiency and profitability. Managed all human capital for the division, including employee learning & development, performance evaluations, compensation structures, and personnel policies. Monitored property occupancy rates while continuously devising strategies for occupancy rate improvement. Notable achievements:• Maintained responsibility for sales & leasing 250,000 square meters of high-end residential, commercial and retail spaces valued at $356M USD• Successfully negotiated and secured deals with large corporate accounts, including Americana Group, LuLu Hypermarket, MSN Hospital, and Novo Cinema, resulting in a 100% occupancy rate for the retail spaces• Increased project occupancy to 86%, resulting in the closure of $32M USD within 3 months• Introduced a new agent partnership model resulting in a reduction in employee turnover by 40%• Developed and opened a new sales centre within the complex, including a 3-bedroom show apartment

Cayan Group is one of the Middle East’s leading real estate developers with a specialization in high-rise buildings, including residential complexes, commercial towers, hospitality projects, and multi-purpose gated communities. As the Head of Sales & Leasing, drove the strategic direction and vision for the sales and leasing department, including oversight of 16 staff responsible for direct sales, resales, leasing, and property management functions. Developed budgets, business plans, pricing strategies, and sales strategies on an annual and ad hoc basis. Implemented mission-driven values and goals to increase employee engagement and retention. Strategically sourced, enrolled, and trained new agents to ensure maximum business exposure domestically and internationally. Continuously developed a database of qualified leads through referrals, telephone canvassing, face-to-face meetings, cold calls, direct mail, emails, and networking. Maintained P&L responsibility for the division, including the creation and monitoring of annual budgets. Notable achievements:• Established and expanded a new subsidiary of Cayan Group, Cayan Homes Real Estate Broker, successfully filling a service offering gap for luxury brokerage services • Executed strategies across the portfolio that resulted in a 45% sales increase • Achieved a personal production average of $19M USD annually, including an all-time high of $110M USD in one year

Roots Land Real Estate is a leading real estate company in Dubai and UAE offering a comprehensive range of commercial and residential services. As the Sales & Leasing Manager, lead a team of 17 responsible for managing the sales and leasing processes for all commercial and residential properties in the company’s portfolio. Researched and evaluated new business opportunities and market expansions. Conducted market research to establish competitive market pricing. Provided subject matter expertise regarding market conditions, prices, mortgages, and legal requirements. Prepared and administered departmental budgets, including approval of staff expenditures. Notable achievements:• Negotiated and secured an exclusive agreement to rent and manage full buildings consisting of 3k+ units• Implemented strategies and tactics that successfully increased revenue by 24% and rental income by 150%• Initiated a performance management system resulting in a significant reduction in employee turnover

• Success record of meeting and overachieving sales targets and increasing market share for the company.• Identified new markets and significantly expanded the existing customer base. • Demonstrated skills in surmounting challenges/ problems under extreme pressure whilst ensuring customer satisfaction.• Prove excellent customer service; establish and maintain good customer relations to achieve a high standard of service level and to ensure business retention and loyalty.• Self manages sales activities of a high turnover organization in a competitive market. • Providing sales and product training to the new joiners in the sales team.• Formulation of induction manual and daily activity reports.• Sourcing & registering the potential real estate agencies with the company.• Development sales channel with the corporate companies and ETA• Servicing the corporate clients in terms of project updates, customer’s queries, new project launches & events etc.• Generating sales through real estate agencies.• One point contact to the agencies with the company.• Handling the agency commission and branding of the agents' office.• Sales training to the agent’s sales staff.• Sales presentation to the corporate companies.• Handling the international markets sales – Italy & GCC Countries.• Also conducting the promotion and the roadshow in the local market. • Handling corporate accounts

• Responsible for training all the hotel associates.• Accountable for the effective delivery of our branded guest service training to all property associates.• Responsible for tracking training progress and results as well as coaching and assisting with the building of a “branded service culture “at the hotel.• Planning for future staffing needs, recruitment, orientation and training of new team members.• Maintaining a comprehensive, current and guest focused set of departmental standards and procedures and control of their implementation.• Control and monitor of departmental costs on an ongoing basis to ensure performance against budget• Monitor effectiveness of workflow & sequence of service during service periods and providing hands on support as and when required.• Implementing strategies to minimize staff turnover within the departments.• Set and achieve financial target for both revenue and expenditure.• Monitor customer satisfaction and responding to customer feedback and complaint’s ensuring Sheraton procedures for GSI and complaint handling are followed.• Advising the director of F&B of any improvements needed in relation to restaurants. VIP Club &Room Service operations including updates to sops or addition/ deletion of sops.• Working closer with the chef to create & innovate new ideas and promotion to generate revenue.• Holding daily briefing and monthly departmental communication meeting. • Scheduling staff in accordance with the forecasted occupancy levels and reservations received.• Preparing and regularly updating job descriptions for direct reports. • Ensuring the department annual vacation plan is prepared and implemented.• Maintaining all outlets standards as per the minimum standards.• Attending departmental training meetings.• Attending department head meetings.• Attending monthly business review meeting with the General Manager and department heads.