Highly-motivated and seasoned UK & European Sales / Business Development Director with almost 25 years of experience driving Commercial / Operational performance @ MD / Director / Senior Management, most notably within the Food & Beverage / FMCG industry. Commanding sound experience of implementing strategies and procedures to meet company objectives. Passionate about delivering first class customer service and promoting a positive team spirit within the workplace; commanding strong expertise in retail sales, global export, ethnic sectors, operations and strategy implementation – with exceptional achievements. Possesses sound interpersonal and communication skills, with the ability to analyse markets and present key findings regarding areas of highest return, as well as suggesting improvements and implementing sales strategies. A proactive/engaging leader, motivator & trainer; able to provide inspiration, training and mentoring to staff, colleagues & customers/clients in order that company objectives can be achieved; with the ability to influence business decisions and formulate positive internal and external relationships. Strong team player who is also able to work effectively on own initiative, with the organisation and time management required to develop and implement strategies to the required best practice. Passionate about delivering results and achieving company targets, and thrives in highly pressurised and challenging working environments.