Farida K. Email & Phone Number

Bengaluru, KA, IN

Bengaluru Area, India

P&L responsibility of the largest premium menswear international brand in the country. Louis Philippe is an iconic profitable brand with strong brand loyalty over last 30 years with the largest retail footprint in MFL. Responsible for overall sales across retail, department stores, wholesale, product and design, marketing and overall business.

Bengaluru Area, India

Chief Marketing Officer for all 4 marquee brands responsible for the brand strategic direction, integrated business driver responsible for supporting the profitability and sales for all four brands, driving brand love across all brands with functional expertise and team, creating strong synergies of the marketing budgets and spends to drive digital, more.

Bombay & Bangalore

Strategic Head For Driving Marketing Development and Driving Competency across all Marketing Functions for the Aditya Birla Group Companies with deep and consumer understanding across the Aditya Birla Group businesses by constituting and developing skills for supporting over 17 marketing teams in the businesses both in B2B & B2C. Close working on few.

Bombay

Business Head of Lakme Colors;Responsible for P&L and Brand Innovation Development-ITO; Driving Business growth in a heritage brand by premiumization of brand identity,communication &portfolio across color cosmetics and personal skin care;launch of Lakme Absolute at premium platform;key brand health measure on shares,brand equity and brand health pyramids.

P&L responsibility;Driving the Private Label FMCG portfolio of formidable range of 300 sku's to drive the Margin imperatives of retail businessBranding & strategic support to own store brand across formats

Karnataka Head for ADAG foray into Radio:Launch on Bangalore radio station with record time of 3 months; Bangalore’s Number 1 station within 1st month of operation in highly competitive market

Communication Strategist with cross category exposure-Hindustan Lever Pureit Watre Purifier;Coca Cola J&J baby Care,MRF tyres;

Bsc, Science Graduate-Chemistry, Botany,Zoology

Activities and Societies: Dramatics,Reading Clubs

Science