Farida K. Email & Phone Number

Bengaluru, Ka, In

Bengaluru Area, India

P&L responsibility of the largest premium menswear international brand in the country. Louis Philippe is an iconic profitable brand with strong brand loyalty over last 30 years with the largest retail footprint in MFL. Responsible for overall sales across retail, department stores , wholesale , product and design , marketing and overall business profitability. Strengthening the brand assets across it's existing portfolio of formal wear & casual wear including denims continuous premiumization across product and retail stores with continuous service standards, digitizing the consumer touchpoints for a seamless customer experience, driving new consumer segments -Maharaja- Ethnic Foray into wedding business, Athleisure, Premium Casual Range, Building a strong integrated team to drive stronger consumer driven range, New Channel growth strategy of Ecommerce and Omnichannel during Covid period as a key growth driver. Simon Carter London- Premium Casual Wear Brand incubated and now pivoting to become a strong ecommerce D2C brand and rejuvenated retail presence with casual indexing, Luxure - Louis Phillipe Bridge to Luxury Segment being built as a strong luxury premium range at the top end. Key Responsibilities In Addition : Customer Centricity for 7 brands supporting customer insights, NPS scores across consumer touchpoints thereby building back on service product consumer excellenceMarketing Council Head- To guide and collaborate to help marketing teams in key decisions needed, partner conversion, digital dissemination where needed.

Bengaluru Area, India

Chief Marketing Officer for all 4 marquee brands responsible for the brand strategic direction, integrated business driver responsible for supporting the profitability and sales for all four brands, driving brand love across all brands with functional expertise and team, creating strong synergies of the marketing budgets and spends to drive digital , more visible brands over a very short time taking the brand scores to move up on brand codes and rejuvenated the same. Was awarded the Managing Director Award for Functional Excellence in Marketing for the impact delivered in 2 years across 4 brands As the CMO and Consumer Centricity Head- Strengthened the functional capability of team and drove a sharper integration with all brand heads to ensure a seamless winning proposition of making the brands have a strong pipeline of brand theme and collection stories that delivered on driving footfalls and creating engagement. Key Initiatives included having first time tie-up with Youtube , HotStar in apparel category to ride out the first on the block ownership at best terms creating clutter breaking impact, turn around of 17 campaigns in a span of 1.5 years with two celebrity tie up to maximize budget and cricket association and category fit. Close collaborative partnerships across board leveraged the speed of closures and strong campaigns

Bombay & Bangalore

Strategic Head For Driving Marketing Development and Driving Competency across all Marketing Functions for the Aditya Birla Group Companies with deep and consumer understanding across the Aditya Birla Group businesses by constituting and developing skills for supporting over 17 marketing teams in the businesses both in B2B & B2C. Close working on few critical projects that impacted business - Creation and Development of Brand LIVA - first B2B Fabric Brand that had a consumer facing brand with co-branding tie up to enable consumer to discover viscose fabric , it translated to driving the entire supply chain to higher quality standards and linked consumer pull and tie-up to drive consumption-delivered to the Grasim Viscose revenue stream due to increased fibre rates , Close working on key projects to support teams in Ultratech, Indo-Agriculture, Hindalco- Eternia, Birla Estate, Madura Brands- On setting up first digital onsite -Epic Centre for social listening, New Project Evaluation with Chairman cell on B2C investments in new projects amongst others.On an ongoing basis close working with marketing teams to explore cross learnings with experts within and outside organization, creating of brand road maps, digital roadmap and intervention and supporting the business in harnessing the power of Aditya Birla Brands. Awarded the Chairman Award For Functional Excellence for LIVA and Brand Development for Group in 2017. Recognition by Grasim Managing Director for Contribution on LIVA Support the overall objective of developing world class marketing skills in the group by seamlessly integrating individual business needs with group vision

Bombay

Business Head of Lakme Colors ;Responsible for P&L and Brand Innovation Development-ITO; Driving Business growth in a heritage brand by premiumization of brand identity,communication &portfolio across color cosmetics and personal skin care ;launch of Lakme Absolute at premium platform;key brand health measure on shares,brand equity and brand health pyramids; heading lakme fashion week council and successfully steering fashion week drive across India

P&L responsibility ;Driving the Private Label FMCG portfolio of formidable range of 300 sku's to drive the Margin imperatives of retail businessBranding & strategic support to own store brand across formats

Karnataka Head for ADAG foray into Radio:Launch on Bangalore radio station with record time of 3 months; Bangalore’s Number 1 station within 1st month of operation in highly competitive market

Communication Strategist with cross category exposure-Hindustan Lever Pureit Watre Purifier;Coca Cola J&J baby Care,MRF tyres;

Bsc, Science Graduate-Chemistry, Botany,Zoology

Activities and Societies: Dramatics,Reading Clubs

Science