Spearheaded a campaign strategy with a ₹10L monthly budget, achieving ROAS of over 1 through effective time management and strategic planning.Successfully audited and pitched to acquire an e-commerce client with an annual retainer of ₹2 crore, demonstrating strong interpersonal skills and the ability to motivate teams in challenging situations.Collaborated with teams across UX/UI, design, tech development, SEO, content, and video to ensure seamless project execution while taking the initiative to drive improvements.Improved CRO and reduced CAC by enhancing mobile user experience and customer retention through marketing automation, emphasizing strong organizational skills.

Responsible for growing 12 client accounts and managing large scale budgets to execute online adsLeadership Skills - Mentored junior associates and lead a team to manage client accounts, execute campaigns & deliver resultsOnline Marketing & Advertising Strategy - Analyzed client requirements & planned marketing strategies to maximize clients valueUsed data, insights & market intelligence to identify opportunities to build on digital campaignsDrove innovation based upon market trends & emerging needs of the clientCreated & amplified content for social media & online ads to drive relevant traffic & generate leads for global customersDM Planning, Execution, Optimization & Measurement -Oversaw the implementation of campaigns to deliver business objectives through social media & paid advertising platformsTracked & measured results to study the effectiveness of the campaignsMonitored budget spends, administered analytics & dashboards, provided optimization and real-time recommendationsOptimized CPL, cost per site visit & cost per salesCollaborated with channel partners like YouTube, Yahoo, Times Internet Native to contribute to sales revenue goalsGuided the team to create performance reports, tracked progress & used the metrics to implement corrective measuresProject Management - Focused on troubleshooting & fixing issues, monitored to keep the website upgradedCollaborated very closely with a diverse group of internal cross-functional teams to exceed expectationsClient feedback - Gautam Aggarwal (VP Casagrand)It has been a pleasure working with you for the last 3 years. You have been one of strong pillar for Casagrand's digital success, we sincerely thank you for your support which enabled us to achieve more.I am personally inspired with your never say die attitude, hard work, aggression & ability to handle pressure. I am sure your absence will leave a big void.

Increased app installs & user retention for clients through creative mobile marketing strategies and user-tested navigation Planned and executed strategies for a key retail client, to engage its target audience which increased sales through social media channels, app & website

Responsible for growing 5 client accounts by building strong relationships, communicating project status & key issues Collaborated with the creative, content and technical teams to strategize and design wireframes and deliver websitesKey clients handled - Brigade Group, William Penn, GRT Jewels Appreciations: From RI TeamYou were always sincere, hardworking and had a wonderful work ethic. Please remember that our doors will always be open for you if and when you decide you want to work again.Jesu Dominic - Head Marketing (Retail and Office Spaces), Real EstateIt has been evident that your proactive attitude to complete jobs to the best possible outcome, has been of immense help in completing the challenging jobs we have taken up regularly. We are pretty sure that it will be hard to replace somebody like you. Joshua Vincent Toppo - Marketing Manager, Real Estate BangaloreThank you for all the support and patience (Especially while handling last minute changes).

Collated & analyzed media coverage & provided insights into relevant key trends Tracked media (traditional & digital) opportunities including features, award programs, product coverage & reviewsWrote opinion pieces, briefing documents, Q&A documents and monthly reports

Designed textile prints for Wills Lifestyle & ITC greeting cards Appreciation from Shikha BalaKrishnan - ITC Expression Design Head'She has a strong creative streak and the ability to think ahead of the obvious. She is quick learner and is open to constructive criticism aimed at bettering her output. She works well with groups of people with varied skills. Not afraid to explore, she is the most likely person in a group to think up of an innovative and hitherto undiscovered solution.'