Strategy | Value Creation | Private Equity | Marketing and Sales | Digital Transformation | Product Management | Marketing and SalesI’m a strategy and growth professional with a B.Sc. in Industrial Engineering from Universidad de los Andes in Colombia and an MBA from The Wharton School. My background spans growth acceleration, value creation, commercial due diligence, integration planning, digital transformation, and product management. I’ve achieved results across industries like financial services, consumer goods, and tech, focusing on growth, strategic planning, and driving measurable outcomes through innovation.At McKinsey & Company, I led engagements across multiple topics and industries, such as commercial due diligence for private equity acquisitions, digital transformations and product development in consumer and banking, and growth strategies for fintechs and health and wellness players. For example, I defined the vision for a Salesforce app at a leading CPG company, automating workflows and boosting performance using analytics, resulting in a 30% improvement in NPS and a 15% increase in sales. I also led a neobank’s customer and merchant acquisition strategies, helping it reach 100,000 monthly active users in six months.At Addi, a VC-backed fintech, I led growth efforts, partnering with 40+ retailers and driving monthly originations up 40x.I bring strong M&A experience, having led buy-side and sell-side transactions in Latin America across energy, financial services, and consumer goods. My expertise includes financial modeling, valuation analysis, and project finance, contributing to successful transactions.I’m committed to using strategy, data, and digital tools to help businesses scale and create sustainable value. Fluent in Spanish and English, and conversational in Portuguese, I work well in global, cross-functional teams.Contact: fbarrika@outlook.comSkills: Private Equity, Integration Plans, Value Creation, Commercial Due Diligence, Digital Transformation, Growth Strategy, Product Management, User Research, Financial Modeling, M&A, Analytics, Valuation Analysis, Fintech, Consumer Goods, Business Strategy, Leadership, Latin America Markets, Software