Head Of Omnichannel
CurrentStrategic Leadership:• Develop and implement a comprehensive e-commerce strategy aligned with overall business objectives.• Develop and drive the implementation of an omnichannel strategy to garner the customer insights across all channels• Analyze market trends and customer insights to identify growth opportunities.• Strategize Customer Loyalty and engagement. Digital Marketing:• Oversee digital marketing initiatives, including SEO, PPC, email marketing, and social media campaigns.• Collaborate with marketing teams to create engaging content and promotional strategies.Sales Management:• Monitor e-commerce performance metrics such as sales, conversion rates, and customer acquisition costs.• Optimize online merchandising to enhance product visibility and sales.Customer Experience:• Enhance the customer journey through website optimization and user experience improvements.• Implement feedback mechanisms to continuously improve service quality and customer satisfaction.• 12/7 Inbound, Outbound, Sales/Service Satisfaction Survey, Telesales, Livechat, Social Media Response Supply Chain and Logistics:• Work with supply chain teams to ensure efficient inventory management and fulfillment processes.• Oversee order processing and logistics to ensure timely delivery.Team Management:• Lead and mentor the e-commerce team, fostering a culture of innovation and collaboration.• Collaborate with cross-functional teams, including IT, marketing, and customer service, to drive initiatives.Data Visualization:• Create custom dashboards that provide a 360-degree view of customer insights. i.e: Contact Center Call Trends, Complaint Insights, Sales, Category TrendTechnical Projects Supervision:• Omnichannel CRM Integration, 3rd party Payment Gateway, Complaint Management, Web & App New Feature Business Process and integration, AWS maintenance through 3rd party