Fariha is an empathetic and collaborative leader who thrives in fast paced, innovation-led organizations. As an expert in personalization technology, she has created innovative marketing solutions for the healthcare, insurance and consumer industries. Also, as an agile pioneer, Fariha has set up scrum-based program management offices that span multiple geographies. Fariha’s career spans large companies, startups, nonprofits and government organizations:• She is currently leading a team that is responsible for development and go to market for innovative solutions in the digital health space, for a multi-billion dollar pharmaceutical company.• She has managed the creation of one of the healthcare industry’s leading marketing platforms for a 5000+ person global technology provider.­­• She has led the successful integration of corporate acquisitions at the technical, product and process levels.• She has successfully helped grow Skyhook from a 25 person startup to one of the premier providers of location based personalization technologies, with a successful exit to Liberty Media, a Fortune 1000 conglomerate. Previously, she led the growth of Agencyport, an innovative insurance personalization startup which was acquired by Accenture’s insurance division. • As President of the Boston chapter of OPEN, she is responsible for building and promoting an ecosystem for professionals, innovators and entrepreneurs in the Boston area, to grow their careers and business. • As a member of The SMART Advisory Committee, she partners with organizations and individuals uniquely positioned to drive transformation of health care with strategic advice, resources, and modeling.• As a Director of the Board of one of the largest and most progressive faith-based non-profits in the Boston area, she led community outreach, especially to the youth members. She also instituted processes to allow more efficient scaling of the overall organization.• She drove registration, enrollment and access for 12,000+ public health stakeholders at one of North America’s leading government healthcare portals.• As Partner for Product & Program Velocity at Digital Innovation Inc, she worked to create an innovative product design and development process to complement the firm’s internationally recognized corporate innovation framework. Fariha’s education started with her bachelor’s at California University of Pennsylvania, a small liberal arts college in the US. She continued with her master’s at the University of Birmingham, the leading computer science program in the UK.