Responsible for project management, research, strategic planning, and content development.

- Conducts research and competitor analysis for brands with an emphasis on curation and filtering for strategizing efforts.- Serves as social media manager to multiple clients by providing, copywriting, and creating/curating content relevant to client’s digital presence.- Writes think pieces and essays for various clients’ digital blogs by researching and writing on topics relevant to their audiences. (*Specialize in questions pertaining to African & Diasporic experiences, fashion, gender, and identity discourses).

-Created programs to educate the Global UC Davis community and prospective students on matters of D&I by facilitating community empowerment workshops on academic success, and executed programs like the -Black Youth Leadership Conference by using interpersonal skills acquired through sales experience.-Performed audience analysis to increase student engagement by investigating past trends and conducting interviews with focus groups and community leaders.-Increased student engagement by 30% by developing social media campaigns and newsletters tailored around audience analysis.-Served 3000+ UC Davis students through the community program African Diaspora Cultivating Education (ACE) and managed a yearly budget of $30,000.-Partnered with SRRC’s sibling programs and Student Community Centers (SCC) like the Women Research and Retention Center, and the LGBTQIA+ Center to provide intersectional D&I teachings and maintain cohesion between the different branches of the Global UC Davis SCC family.-Coordinated programs and conferences logistics by reserving spaces, submitting and drafting purchase requests, and facilitating staff internal communication using social media platforms and Microsoft Excel programs.-Recruited volunteers and interns and assisted coworkers in developing curriculum for candidates by using knowledge in organizational communications, social psychology, and history.

-Mentored students of various French proficiency. Adapted lessons to people of diverse background and skill level.-Helped students locate available academic resources for language development. Maintained the center´s records and organized the workspace to facilitate efficient workflow.

-Applied basic numerical skills and knowledge in statistics to quantify and track the company’s productivity and report to CEO.-Served directly under the CEO as executive assistant and provided feedback on D&I initiatives by using knowledge in African studies and Psychology.-Completed entry-level marketing and photoshop edit assignments and contributed to raising company’s annual growth of 15%.