Farima Lari Email & Phone Number

Berlin, Germany

As the Head of Product at MusicHub, I am at the forefront of shaping and implementing strategies for our product portfolio's growth and innovation. My role is pivotal in understanding market dynamics, pinpointing customer requirements, and navigating the competitive arena to craft compelling product features, perfect market fit initiatives, and go-to-market (GTM) strategies.My approach is deeply rooted in data analytics, where I analyze user behavior to steer our product development efforts. This rigorous, data-centric method ensures our offerings not only resonate with our audience but also evolve to meet their changing demands.I am also responsible for meticulous feature scoping and the orchestration of experiment planning. This ensures our product roadmap is not just a beacon of innovation but also in strict alignment with our overarching business objectives. My ultimate goal is to deliver products that not only captivate our users but also significantly enhance their engagement and satisfaction levels.Beyond my core duties, I champion the organization of hackathons, design sprints, and ideation workshops. These initiatives are crucial for nurturing innovation, promoting cross-departmental collaboration, and streamlining the journey from idea generation to product realization. They serve as an invaluable engine for sourcing fresh ideas and transforming them into tangible, impactful products swiftly and efficiently.

Berlin, Germany

As a Senior Product Manager at MusicHub, I played a pivotal role in shaping the future of our product offerings. We not only assist musicians in managing their metadata but also aid in the collection of their mechanical and neighboring rights royalties.My responsibilities at MusicHub include:1. Aligning the Product Team: I ensure that our product team is in sync with the company's vision, fostering a unified approach towards our common goals.2. Roadmap Definition and Maintenance: I am responsible for defining and maintaining the product roadmap, which serves as a strategic plan that aligns the product's direction with our business objectives.3. Curating and Prioritizing Requirements: I curate and prioritize the needs of our product and users with data driven approach. ensuring that our efforts are focused on delivering maximum value.4. Strategic Decision-Making and Data-Driven Approach: I play a key role in making strategic decisions for the future of our product, ensuring that we stay ahead of the curve and continue to deliver exceptional value to our users. I leverage data to inform our product decisions, ensuring that our strategies and initiatives are backed by solid evidence and insights.5. Introducing frameworks in product development process: I utilize the Flywheel framework to drive sustainable growth, creating a virtuous cycle where our product and marketing efforts feed into each other.6. Overseeing Discovery and Task Management Systems: I oversee and design our discovery and task management processes, ensuring that our team operates efficiently and effectively.

Toronto, Ontario, Canada

Yecom Soft is the proud owner of five distinct products - Jibilib, Libra, Rodin, KDR, and Shiva. Each product boasts unique features and capabilities, catering to a diverse range of customer needs.As part of my responsibilities, I oversee the definition and maintenance of the product roadmap. I have also developed the go-to-market (GTM) strategy for our new AI features, including Text-to-Speech (TTS), Speech-to-Text (STT), Optical Character Recognition (OCR), and Recommender systems.In terms of the go-to-market (GTM) strategy for our new AI features, my approach has been multi-faceted and data-driven.Market Research: I initiated comprehensive market research to understand the potential demand for our AI features. This involved analyzing market trends, studying competitor offerings, and identifying gaps that our AI features could fill.Customer Segmentation: I led the effort to segment our customer base, identifying which segments would benefit most from our AI features. This helped us tailor our messaging and positioning to resonate with these specific segments.Value Proposition: I worked closely with the product and marketing teams to articulate a compelling value proposition for our AI features. We focused on how these features could solve customer pain points and provide unique benefits.Pricing Strategy: I collaborated with the finance team to develop a pricing strategy for our AI features. We conducted a thorough cost analysis and also considered the perceived value of these features to our customers.Sales and Marketing Alignment: I ensured that our sales and marketing teams were fully aligned on the GTM strategy. This involved training sessions to familiarize them with the AI features and developing sales scripts and marketing collateral.Overall, the GTM strategy for our AI features was a comprehensive plan that involved cross-functional collaboration and a deep understanding of our market and customers.

Vancouver, British Columbia, Canada

As the Head of Product at eSafar.com, an online travel agency catering to users in the Middle East and Canada, I played a pivotal role in driving the company's growth and product strategy.My responsibilities included:1. Cross-Functional Team Leadership: I led four distinct product squads, each focusing on different aspects of our product offerings. These squads consisted of individuals from various disciplines such as product management, design, engineering, and marketing, working together towards a common objective.2. Squad Management and Training: Each squad operated semi-independently, and I was responsible for ensuring they had the necessary resources and guidance. I also trained 4 product managers to lead these squads, instilling in them the skills and knowledge needed to drive their teams towards success.3. Stakeholder Communication: I regularly created and presented proposals and progress reports to stakeholders. This ensured transparency and alignment on our product strategy and progress.4. Product Strategy: I defined a growth strategy that was closely aligned with the company's vision towards internationalization. This strategy was communicated through a detailed product roadmap, providing a clear plan for our product development efforts.5. Conversion Rate Optimization: I was responsible for increasing our conversion rate and reducing our churn rate. This involved a deep understanding of our users' behavior and needs, and the ability to translate this understanding into effective product improvements.6. Problem-Solving: I explored and defined lean solutions for user problems using data-driven approaches and experiments. This approach allowed us to continuously improve our product based on real user feedback and behavior.

Vancouver, British Columbia, Canada

As a Co-Founder and Product Lead at eSafar, I played a crucial role in shaping our product offerings and driving the company's growth.My responsibilities included:1. Product Scope Definition: I outlined the product scope for all three of our key offerings - Flight, Hotel, and Bundle. This involved a deep understanding of our market and customers, and the ability to translate this understanding into effective product strategies.2. Task Prioritization: I streamlined and prioritized tasks and user stories for the launch of our MVP. This ensured that our development efforts were focused on delivering maximum value to our customers.3. User Testing: I executed usability testing, A/B testing, and other exercises to identify optimal solutions for boosting user engagement, enhancing SEO, and improving user experience (UX).4. User Behavior Analysis: I led the user research, design, and product team in analyzing user behavior. This data-driven approach allowed us to reduce user acquisition costs and continuously improve our product based on real user feedback and behavior.5. SCRUM Methodology: I managed the product team using the SCRUM methodology. I fully integrated this method within the team through grooming, sprint, and retrospective sessions. This enhanced the transparency and productivity of our development team, even during the challenging times of the COVID-19 pandemic.As a co-founder, I also played a key role in setting the company's vision and strategy, securing funding, and building a strong team. I am always open to connecting with other professionals who are passionate about product management and entrepreneurship.

Dubai, United Arab Emirates

safarjet.com and is a B2B platform for customized travel services for customers. Maintaining 100% Customer satisfaction has been agency's main mission in the last 24 years of establishment.My Responsibilities: Crafted, managed and prioritized backlog based on user requirementsGathered user requirements and conducted a competitor analysis, user research to validate the needs and requirementDeveloped and maintained product roadmap and communicated clear product strategy to the stakeholders (Sales, Support, Tech and product team

Tehran- Iran

Technical source for Energy applications in Iran.Business development for High speed separators, decanter centrifuge, plate heat exchangers.

Dubai- United Arab Emirates

Technical source for inorganic, metals, pulp and paper applications.Business development for High speed separators, Decanter centrifuge, Plate heat exchanges in steel plants, acid plant and soda ash plants in Middle east and North Africa.

Vancouver Bc

• Business development and delivery of product demonstrations .• Representing the product to customers and at events such as conferences, seminars, lunch and learns etc.• Responding to functional and technical elements of RFIs/RFPs• Design, selection and sales of all pump applications for water, mining and energy projects.• Process design and equipment selection for wastewater treatment, oil and gas projects.• Participating in different Waste Water and Water, Mining and Energy tradeshows, providing a list of new prospects, competitors and leads. • In charge of Pumps, Heat Exchanger, Decanter Centrifuge, Separators, Mixers calculations, design, and selection and sales.• Preparing proposals and technical quotations for EPC and technical users and providing life cycle cost analysis return on investment for the business case and technical comparisons including advantages and S.W.O.T. analysis for the technical comparisons.• Experienced in cold calling and prospecting. • Updating PFD, P&ID and equipment data sheets • Preparing overall mass and energy balance • Waste water plant design• Food plant design and equipment selection

Vancouver, British Columbia, Canada

Vancouver,Bc

Coordination of product design team.User analysis and bench mark studies on product before design. Market and competitor analysis

Tehran

Redesign of the Copper extraction process as part of a multidisciplinary team including researchers, and mechanical and chemical engineers.Calculating and resizing the process equipment.Prepared data sheets, and calculated and analyzed mass and energy balance for copper recovery plant.

Tehran-Iran

Master Of Engineering (Meng), Chemical Engineering

Bachelor Of Engineering, Chemical Engineering