Appointed to oversee Marketing, Product Development, Strategic Projects (PMO), and Communication (internal and external) of the company.

Appointed as the first Marketing Director in the history of the company.Responsibilities also included Product Development and liaising with Sales on Business Development.Structured the Marketing Department, writing the necessary policies and procedures.Created the marketing plans to achieve business objectives.Launched 6 sucessful campaigns, from ideation to execution.Led several strategic projects on an organizational level.Researched and proposed two product offerings.Developed serveral analytical reports based on existing data to guide strategy execution.Led cross-functional strategy and innovation projects in the company.Organized the first staff engagement survey in the company, and carried it through the creation and management of subsequent initiatives.Spearheaded the initiative to uplift internal communication and drive the creation of a social collaborative intranet.Oversaw the creation of several systems to support business operations.Developed relations with key partners to sign, thus extending business reach.Managed agency and market research consultants to achieve marketing objectives.

• Reactivated the consulting office, starting with recrafting the mission, vision, and setting goals. • Surveyed the local market, identifying underserved opportunity areas.• Spearheaded business development at the local and international level, introducing Dar’s offering and services.• Developed partnerships locally, and globally to further enhance the offerings of the firm.• Managed relationships and affiliations with support teams for specific engagements.

• Established the Saudi office, facilitating the legal and regulatory requirements.• Set the objectives and strategies for the local office and aligned them with the firm’s general objectives.• Activated brand building and communication, focusing on the value of the firm to investors.• Manage strategic, financial, and administrative activities in Saudi Arabia• Forged relationships with local investors, aligning their needs with the firm’s offerings.• Sourced a number of deals for investment, identifying and qualifying the opportunities before handing them to the finance team.

Concentrations in Finance and Entrepreneurship.Engaged in a consulting project with Allergan.Created online store (GameNight http://gamenight.amazonwebstore.com) on Amazon WebStore platform, and generated sales by means of mobilizing action through 2.0.

Assist the Product team in their activities. Specific responsibilities were to: Review one of the existing products from end to end and provide recommendations on how best to revamp it to be more beneficial to the company and the customer. Take charge of marketing efforts for a new product and create a marketing brief for the upcoming period. Explore and research the possibility of a new project, analyzing pros and cons as well as providing a high level ROI for the project.

The position entails:- Management of the online trading channels.- Managing developments related to the online and automated trading channels.- Developing online trading strategy.

- Project management on behalf of the personal banking.- Development and enhancement of channels, and services on them.- Manged the project developing the first online trading system in the bank.- Manged the project on behalf of Personal Banking to be the first bank in Saudi Araiba to offer IPO subscription via ATMs.

- Analyze customers' financial situations.- Understand customers' needs and requirements.- Develop and explain the plans suggested.- Maintain the relationship with the customers to continually manage the plans as per their situations.

Executive Officer Development ProgramExposure to various areas of the banking business

Analyzed and made recommendations to clients about the implementation of IBM middleware technology to enhance business processes.