Faris Aboobacker Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

-Built Digital Infrastructure from Scratch: Established a 360-degree marketing stack for a company with zero digital presence. Created and managed Google Ads Manager accounts, setting up 8 ad accounts for individual branches and Duplicating successful strategies Across the UAEAdvanced Tracking & Reporting: Implemented Google Tag Manager, Microsoft Clarity, and conversion tracking pixels. Streamlined reporting with Google Analytics 4 and Looker Studio.Website & Chatbot Development: Designed and launched a comprehensive website integrated with an AI chatbot, enhancing customer experience.SEO Optimization: Published 350+ SEO-friendly articles, driving a 50% increase in website traffic and achieving significant search engine visibility.Social Media & UGC: Revitalized social handles with 30-day updates and generated 100+ user-generated content (UGC) pieces. Launched a YouTube channel with regular content publication.Multi-Platform Campaigns: Ran Facebook retargeting campaigns and leveraged Snapchat and TikTok for customer acquisition. Executed KOL campaigns, influencer partnerships, and affiliate commission systems.PR & Media Relations: Conducted PR campaigns in collaboration with media outlets like Gulf Madhyam, Khaleej Times, and Manorama.Training & Team Leadership: Trained 55 staff members on AI tools and LinkedIn personal branding. Managed remote designers to enhance the company’s social presence.Rebranding & Stakeholder Collaboration: Rebranded the company, aligning closely with stakeholders to redefine its identity.Campaign Scaling: Scaled ad spends from AED 3,000 to AED 53,000, leading four major campaigns in legal and notary services.Achievements:Awarded Employee of the Month within three months of joining.Received a salary appraisal within six months for outstanding performance and driving revenue growth.

Abu Dhabi Emirate, United Arab Emirates

Brand Strategy Development: Designed content buckets, content pillars, and brand archetypes for diverse industries, including Government Departments, Healthcare, E-commerce, Jewelry, Hospitality, Tech, Sports, EdTech, Real Estate, Automotive, Finance/FinTech, Food & Beverage, Education, Manufacturing, Sustainability & Green Tech, Logistics & TransportationClient Relations: Participated in client meetings, onboarding processes, and stakeholder briefings, ensuring alignment with brand objectives.Campaign Execution: Directed multi-channel campaigns across Google, LinkedIn, Snapchat, and Meta, optimizing audience targeting through DV360 and Adobe Audience Manager.Performance Optimization: Conducted in-depth market research and applied media mix strategies to enhance campaign outcomes.Cross-Department Collaboration: Managed coordination with social media, design, Web Development, and video departments to ensure seamless execution of marketing projects.

Kerala, India

Brand Launch & Strategy: Spearheaded the launch of Kilo Bazaar, a unique concept where sanitary, kitchen, and bathroom fittings were sold by weight. Managed advertising awareness campaigns and onboarded agencies to build brand recognition.Influencer Campaign Management: Directed South India’s largest influencer campaign, collaborating with 314 KOLs. Delegated tasks to subordinates and ensured influencer alignment with branch budget limits to maximize reach and ROI.E-commerce Operations: Built and led a 7-member team for performance marketing and e-commerce operations for Kilo Bazaar. Managed sales on platforms like Flipkart, Meesho, Amazon, Myntra, and the company’s WooCommerce website.Systems & Processes: Designed and implemented SOPs for order processing, fulfillment, and packaging. Oversaw the e-commerce department and video production team to ensure seamless operations.Team Training & Collaboration: Trained a 23-member Tele-calling team on psycholinguistic techniques to improve customer conversions and drive in-store traffic.Automation & Efficiency: Introduced WhatsApp automation across 8 branches, reducing manual efforts and enhancing customer flow.Budget Management: Managed and optimized high-budget campaigns, ensuring strict KPI achievement and reporting actionable insights to stakeholders.PR & Local Strategies: Managed PR advertising and developed localized pricing and store location strategies to boost market presence.Achievements:Awarded Digital Architect of Kilo Bazaar.Scaled operations from 1 to 8 branches while achieving significant revenue growth.

Kerala, India

Brand Strategy: Created the brand archetype, content buckets, and content pillars to align with the brand's identity and audience needs.Audience Segmentation: Developed detailed audience personas and segmented customers into 55 categories for targeted marketing.Content Creation & UGC: Produced user-generated content, launched a YouTube channel with 10,000 subscribers and grew Instagram followers to 27,000.Social Media Strategy: Designed and executed content strategies, managed Meta Ads, and planned engaging campaigns.Giveaway Management: Organized and managed successful giveaway campaigns, increasing engagement and follower retention.E-commerce Growth: Boosted monthly e-commerce sales to ₹2 lakhs, scaling the business by 5x through strategic social media and marketing efforts.Team Collaboration: I hired and worked with a videographer to create high-quality content, including review posts, which established me as an influencer in the local sports industry.Product Strategy: Designed product pricing strategies to cater to segmented audiences and maximize revenue.

Bachelor Of Commerce - Bcom, Computer Software And Media Applications, First Class

University of Calicut

Advanced Digital Marketing