Farisa Roslan Email & Phone Number

Malaysia

Singapore

> Responsible to maintain the revenue health of M1 Consumer business division through CVM and BTL / ATL campaigns> Spearhead revenue growth and revenue enhancement initiatives through various campaigns and new-business product launches> Business planning and analyst producing business cases / business models to estimate overall ROI of projects and.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

> Designed and co-lead the Retail Transformation Program within Celcom that challenges and improves current retail business models and customer experiences through incorporating new technologies> Implemented a store in store concept within Celcom retail to sell innovative merchandising and maximize retail real estate> Strategized new operating models and.

Kuala Lumpur, Malaysia

As part of the South East Asia regional team, I was the lead Demand Planner for Malaysia. > Drove overall demand generation and revenue targets for 3 key verticals in Malaysia - GrabPay, GrabCar and GrabFood> Propelled user acquisition, retention and customer value through segmentation, deriving insights and understanding competitive landscape whilst.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

> Managed revenue growth, P&L, subs retention and account stickiness for total Enterprise base> Established customer lifecycle journeys to maximize total account value received from existing Enterprise base - from point of onboarding to account growth to customer retention> Strategized the types of offers and campaigns pushed to various segments within the.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

> Managed revenue growth and P&L for the Enterprise mobile segment> Accountable for driving subscriber acquisition and revenue per user (ARPU) by accelerating adoption of International [Roaming and International Direct Dial (IDD)] and Multi-services> Developed relevant, profitable and exciting international products for customers to roam and make.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

> Increased sales, driving footfall into retail outlets and introducing best practices for efficient sales channels> Strategized seamless customer journey and retail experience through effective retail layout, product messaging, marketing collaterals, and retail merchandising> Equipped sales channels with the right tools and sales pitches On-Time In-Full.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

> Lead in a business development and network asset liquidation initiative between Maxis, UT Group, and Axiata that lead to the inception of eDotco company (Axiata Group subsidiary)> Analyzed and identified cost reduction opportunities through site consolidation analysis with DiGi, leading to cost savings of up to RM400mil/year.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

I begin my career as an associate in a two year Management training program under Maxis where I am expected to do a rotational attachment within different departments and functions of the entire company.> Floor supervisor of retail center to manage face-to-face customers enquiries and complaints> Boosted staff morale through creative internal activities.

Melbourne, Australia

- At the time, the restaurant was recently bought over by new owners. Got hired as marketing officer to improve restaurant sales- Designed new menu and promotional posters, and re-decorated shop's internal servicescape.- Handled public relation tasks with external organisations; including student organisations and Malaysian cultural communities..

1 Sentral, Kuala Lumpur, Malaysia

- Assisted the establishment of an Economics department as a separate function with the division- Collated insights on Economics advisory services, financial feasibility and due diligence- Responsible for preparations of project proposal and documentations, as well as clientele negotiations

Melbourne, Australia

In charge of handling cultural related events and matters that represent Malaysia in the Australian community. Became Project Manager of a big scaled event called Festival Malaysia 2010 that aimed to promote Malaysia's diverse cultures and backgrounds through various performances, activities and culinary experiences. Managed a team of more than 100.

Victoria, Australia

- The MASCA Annual Debate (MAD) was an event organized by the students for the students which aimed to enrich and enlighten Malaysian students across Australia, in particular the Malaysian community in Victoria, Australia.- The event was organized within the period of 3 months and saw a number of 200 participants.- Designed the marketing plans of this.

Selangor, Malaysia

- The Young Enterprise Program (YEP) is an innovative, extra-curricular activity for secondary school students who are selected to form a 'mini' company at school. The students learn to translate economic theories into real business, and to discover for themselves what running an enterprise really means. Achievers experience the complete business cycle.

Bachelor Of Commerce (Bcom), Marketing And Finance, Second Class

Activities and Societies: I was appointed Cultural Officer under the Malaysian Students' Council of Australia (MASCA - Victoria) between.

Australian Matriculation, Economics And Finance, 87.5

Activities and Societies: I was involved in the Cultural Arts and Theatre Society as the club secretary. I completed my 1.5 years.