Farisha Vadera Email & Phone Number

United Kingdom

London Area, United Kingdom

- Oversight and administration of "Influtitive", Elastic's advocacy tech platform, to support advocate identification and engagement of customer advocates.- Supporting the team to secure customers to participate in market testimonials, media opportunities, analyst references, and speaking engagements.- Monitoring the effectiveness of these initiatives based on quantitative and qualitative data to determine areas for continuous improvement to drive program excellence.- Facilitate and participate in planning for other client engagement and advocacy activities, such as customer involvement with council activities, executive engagement programs, award recognition and working with customers to share their successes publicly.- Manage and execute the process of customer asset development, including posting customer assets to the corporate website and sales portal.- Ensure corporate communications receive current customer testimonials to promote at events and internal all-hands meeting.- Provide the latest customer marketing assets to sales and field marketing through their respective newsletters.- Secure appropriate level customer speakers for regional and global events.- Maintain and update customer attributes in the reference database, including tracking requests and reference usage.- Create sales enablement content that teaches how to navigate, nominate and find references from within the reference tool.

Copenhagen, Capital Region, Denmark

- Develop and produce a variety of marketing materials, such as emails, case studies, and product-led editorial content framed around Uizard’s core Buyer Personas.- Develop user research initiatives alongside the Head of Product Marketing to gather insights on customer needs and pain points, aiding in the refinement of Buyer Personas.- Work with the Head of Product Marketing and the sales team to identify and engage key customers for testimonials, case studies, and other forms of social proof (and support on creation of this content).- Collaborate with cross-functional teams to ensure a cohesive customer journey and experience.- Align with other key internal stakeholders to plan, execute, and analyze targeted marketing programs across various channels, including email, webinars, and direct outreach.- Gather and relay user product feedback to the Product team, contributing to continuous improvement.- Support the product-led go-to-market (GTM) strategy by assisting with campaign materials, including product-led editorial content and case studies- In collaboration with the Head of Product Marketing, design and implement automated email workflows to support customer onboarding, adoption, retention, and renewal.- Lead on user interviews and own case study development within the remit of our Buyer Persona structure.

Belfast, Northern Ireland, United Kingdom

- Manage and maintain our social media presence across relevant platforms. Develop and schedule engaging posts to build brand awareness, drive traffic to our website, and engage with our target audience.- Create informative content aligned with our product offerings, including blog articles, ebooks, whitepapers, case studies, and other marketing collateral.- Work closely with the Product Marketing Manager and Channel Marketing Manager to ensure content marketing initiatives are aligned with business objectives. - Run monthly calls with the Sales team to ensure they are fully supported to help them drive results- Develop and execute go-to-market strategies, drive launches, and set targets, tracking and analysing the success of all activities- Create and manage email marketing campaigns from start to finish, including planning, content creation, design, and deployment. Maintaining the marketing database and segmentation strategies to ensure the most relevant messaging to the right audience at the right time.- Develop and execute A/B testing strategies to optimise email performance, including subject lines, messaging, calls-to-action, and design.- Create and drive the entire customer advocacy programme. Work with the CSM to build case studies, testimonials and other content that showcases client success, to tracking how brand advocacy is leveraged in sales cycles and marketing activities.

London, England, United Kingdom

- Lead on the update of all existing product and service content, including versions for US English, different customer segments that reflect the new messaging and creative.- Identify gaps in our sales enablement content and then lead on scoping and delivering new case studies, brochures and product materials every quarter, ensuring business needs are met and delivery is met in good time.- Lead delivery on all events (internal and external), ensuring all stakeholders are briefed for optimum results.- Ownership of data management and process set-ups to ensure a clean database, including maintenance and management of HubSpot Log.- Work with the Global Marketing Manager to launch our new campaign every quarter in the right channels and making sure the sales team are briefed ahead in time.- Own the lead qualification process - including qualifying all website inbounds and handing over to Sales.- Manage and execute email campaigns from start to finish, evaluating the email and database performance in a range of scenarios. Working alongside the wider marketing team to bring campaigns to life.- Analyse and report on the email channel through KPIs; open rate, click rate, conversion, etc...

London, United Kingdom

- Maximising and delivering brand profile opportunities through all marketing activities, campaigns and initiatives.- Reviewing our current presence on digital platforms with a view to develop a marketing strategy focused on key audience segments, and ensuring we are using each platform to the best of its capabilities and identifying the content needs for each one.- Responsible for the day-to-day management and development of the company's digital marketing channels including the company website, all social media channels, events and email marketing.- Create new content as necessary, to position client solutions in line with our proposition and marketing strategy (InDesign, PhotoShop, Illustrator).- Support the sales team in contract wins, upgrades and renewals whilst managing incoming leads and tracking the opportunity status.- Help to keep the CRM system up-to-date with current information about clients anddeals, as directed by sales and consulting teams (HubSpot and SuiteCRM).- Create reports to demonstrate performance against marketing and sales objectives and budget.- Liaise with third parties such as design agencies, printers, trade publications, photographers, award submissions and others as appropriate.

London, United Kingdom

- Community management and engagement- Developing its brand reputation across social media channels- Assist in organising events and trade shows to establish its brand presence- Assist in conceiving, designing and developing creative for cross platform campaigns spanning mobile and web

Las Palmas De Gran Canaria Area, Spain

Responsible for maximising retail (B2B & B2C services) revenue opportunities through the effective management of products and driving sales through analysis and forecasting- Act as a key point of contact for marketing service requests from clients- Coordinating email campaigns and managing social media profiles- Use analytics to determine effectiveness of campaigns and web traffic- Work closely with clients to track product performances and develop effective marketing strategies accordingly- Record keeping and essential admin duties (e.g. event planning and execution, from identifying venues to logistics)

Kingston Upon Thames, United Kingdom

To contribute towards consultancy services and training in risk and energy assessments to help clients improve critical facility performance.- Support ongoing marketing and business development workflows- Developing marketing material and event management- Managing analytics, social media content and managing email campaigns- Responsible for the organisation’s web content management system (CMS)- Proposal writing and management of CRM- Input to brand development and strategy

Kingston Upon Thames, United Kingdom

- Supply and promote a wide range of quality services to its members.- Be fully conversant with the facilities and services offered- Creating and assisting both direct and digital marketing campaigns- Up-selling merchandise- Maintaining good humour, tact and patience with people- Attending and helping in the events organised by the Student Union

Bachelor’S Degree

High School