Fari Wu Email & Phone Number

Singapore

The Merlion Project (@merlionproject) is a ground-up initiative aimed at collating and celebrating stories of struggles and success. "Life is a journey, we don't always get it right the first time."In 2022, we were sponsored by Somerset Belt and National Youth Council (MCCY) to curate a series of human library experiences, called Close Conversations with Entrepreneurs. Youths had a firsthand opportunity to ask local entrepreneurs on how they dealt with challenges and failures.

Singapore

Handle daily operations and human resource tasks.Communication with internal and external stakeholders. Assist in operational management.Omega Scientific Pte Ltd is the exclusive channel partner for several leading manufacturers of analytical instrumentation and consumables, as well as rehabilitative and sports medicine in Singapore, Malaysia and Thailand.

Melbourne, Victoria, Australia

Marketing Campaigns: Spearheaded brand awareness campaigns for TV, radio, print and Facebook ads.Videos: Created promotional videos and conducted interviews.Websites: Created sales-oriented copy for websites, and content for blogs. Social Media: Ran paid social media campaigns with 82% increase in website visits.EVOLVE student magazine: Served as editor for quarterly magazine, handling writing, editing and design for each issue.RGIT Australia is a private educational institution with campuses in Melbourne and Hobart. It provides VET courses (hospitality), ELICOS, and short courses such as Barista and RSA.

I write articles pertaining to lifestyle, travel and opinion pieces.TODAY (Mediacorp): Wrote lifestyle pieces for the Singapore newspaper (print)Onya Magazine: Wrote live performance reviews for the Australian lifestyle magazine (online)Teens Crossroad: Wrote lifestyle articles for the in-house lifestyle magazine (print)Temasek Stoppress: Wrote sports pieces for Temasek Polytechnic's student newsletter (print)

Melbourne

~ Production Editor (August 2014 - March 2015, 7 months)Sub-Editing: Oversaw quality control of stories (SEO, graphics) and published to deadlineNewsletters: Produced weekly newsletters using MailChimp.Social Media: Utilized social media platforms for maximum engagement & website conversion clicks.~ Journalist (Oct 2013 - Sept 2015)Journalism:- Article "What happens when your time in Melbourne must come to an end"​ went viral, chalking up 30,000+ views, 5000 likes and 50 shares on Facebook.- Published 27 articles (as at September 2015) on a variety of topics such as technology, lifestyle, political and entertainment news.Conferences: - Responsible for live-tweeting updates and covering conferences and events- Worked with external stakeholders AFIS, CISA and The Couch to organize conferences and events.Leadership: - Created content strategies for the Accommodation & Living section.- Trained Trinity College students to produce professional news articles.The online magazine caters to international students and provides relevant news catered to that segment. It reaches 40,000 viewers per month.

University Of Melbourne

Facebook: Increased number of followers from 500 to 2500 in 1 yearEvent organising: Organised high profile events with attendance of 4000Rebranding: Developed rebranding strategies to publicise UMSU International as a welfare-driven organisation Website Maintenance: Updated and maintained the Wordpress websiteExternal stakeholders: Forged strong connections with third party networks and stakeholders.UMSU International is part of the Student Union, representing international students at the University of Melbourne. It stands for the welfare of international students on campus and the quality of education provided for them.

Melbourne Area, Australia

Twitter: Implemented social media strategies on SYN Radio’s Twitter accountsRadio DJ: - Hosted Intersection, a radio show about religion (2-time winner of Best Diversity Award) - Host for radio show Wanderland, a how-to guide to Melbourne from the perspective of international students.Intersection is a 1 hour-long show that ran for 3 seasons. It discusses topics in relation to religion and spirituality, such as social media, travel and evolution.Wanderland is a 1 hour-long show that ran for 1 season.

Acted in TV commercial campaigns, TV shows, feature films and corporate videos. The non-exhaustive list includes: - KFC Commercial (Lead) - Apostrophe Films- Citibank InterestPlus Commercial (Lead) - Freeflow Productions- eSynchrony Dating Commercial (Lead) - Walk And Roll Studios - Ah Boys To Men 1 (Featured Extra) - Jack Neo / JTeam- Serangoon Road (Extra) - HBO Asia & Australian Broadcasting Corporation- Exposed Season 2 (Supporting) - Vertigo Productions- Happydent chewing gum Commercial (Lead) - Freeflow Productions / BBH Asia Pacific- Point of Entry Season 3 (Supporting) - Mediacorp- Confessions of a Crime Season 2 (Supporting) - Ochre Pictures

Singapore

Copywriting: - Contributed to in-house magazine The Edit (now Edit Bites).- Wrote technical copy for luxury products- Handled visual merchandising to market products to customersReebonz is a Singapore-based retail website that sells luxury items and is modeled around the concept of "accessible luxury". It has expanded operations to Asia-Pacific countries such as Australia, Hong Kong, South Korea and Malaysia.

Event Organization: - Organized large-scale events such as the DE Race and Sunshine Beauty Pageant.- Coordinated various children's activities on a daily basis such as baking, arts and crafts.- Conducted field trips.- Handled logistics, data entry and miscellaneous back-end work.NTUC (National Trades Union Congress) is Singapore's official trade union, and NTUC eXplorerkid is a subsidiary catering to children and family-oriented activities.

Multimedia Content: - Designed 2 multimedia animations for marketing purposes. - Revamped marketing presentation slides for potential customers.Administration: - Organized focus groups and surveys.- Handled data entry work and research.International Enterprise Singapore is a government statutory board that provides financial support from Small-Medium Enterprises in Singapore. It also matches their trade leads with companies overseas.

Journalism: - Published a 2-page feature and researched and co-wrote articles for the Christmas season - Conducted vox pop interviews (street interviews) Public Relations: Represented CLEO at events, and engaged with stakeholders, clients and PR companiesCLEO is one of the largest women's magazines in Singapore, with a readership of 81,000. The ability to gain insight of the effort poured into the production of every issue was truly a blessed experience for me, as it was both engaging and eye-opening.

Master, Global Media Communication, 77%

Activities and Societies: UMSU International, Bhakti Yoga Club, Karate Club, Flare Dance Achieved High Distinction grades in writing.

Bachelor'S Degree, Mass Communication/Media Studies

Diploma In Communications And Media Management, Mass Communication/Media Studies

Activities and Societies: Choir, Hip-Hop (Advanced) - Produced 2 documentary videos and filed news packages - Did live news hosting, radio.