Digital Marketing Specialist
Balikpapan, East Kalimantan, Indonesia
Social Media Management (LinkedIn, Instagram, Facebook Page, Tiktok, Youtube)- Researched optimal posting times for high engagement.- Designed posts using Adobe Illustrator and Photoshop.- Created videos with DaVinci Resolve.- Wrote engaging captions.- Generated posts based on customer feedback.Email Marketing (Mailchimp)- Collected and scraped emails of potential customers.- Generated new leads through targeted email campaigns.- Created event-based promotional content.* Achievement: Successfully generated new potential leads from email blasts.Search Engine Optimization & MarketingSEO:- Created blog content with targeted keywords to improve search engine ranking.- Improved website loading speed and UI/design using WordPress.* Achievement: Achieved first-page ranking on Google Search.SEM:- Enhanced search engine presence with paid ads using Google Ads.* Achievement: Achieved 24K+ impressions and 500+ clicks, with a 1% lead generation rate from unique clicks.Marketplace Management (Tokopedia & Shopee)- Created user-friendly product titles to improve search indexing.- Collaborated with the SCM team to develop discount promotions for national events.Additional Projects- Designed employee ID cards with barcode integration for validation checks using Adobe Illustrator, Photoshop, and Laravel Framework.- Designed full warehouse shelves using SketchUp.- Managed full branding for company van using Adobe Illustrator and Photoshop.
