Farjana Bobby Email & Phone Number

Dhaka

- Custodian for the brands: ROWA, Transtec - Primarily responsible for Marketing & brand strategy, design, communication, execution of all ATL, BTL, TTL activities of the assigned brands- NPD (new brand launch, category launch, SKU launch)- Packaging development (design, legal approval, BSTI approval, etc.) - Lead, Digital Marketing, all brands: ROWA & Transcom- Marketing Research (Market share, retail survey, consumer research, etc.) - Lead, Stakeholder Relationship Management- Lead, Celebrity management.- AOP, Sales planning, sales monitoring on daily, monthly, quarterly & yearly basis - Brand performance assessment - National stock monitoring- Trade marketing (retail program & trade offer design & execution, retail communication, POSM design & execution for retail, MT, etc.) - Brand budget planning & management - Media planning and monitoring- Innovation – design & management - Coordinating with cross functional teams on a regular basis– Sales, Key Accounts, Commercial, Supply Chain, Production, Quality Control, Legal, HR, Finance & Accounting - Working very closely with sales team closely to help achieve the target with branding support.Professional Skills: Business Strategy · Electronics Item · Digital Strategy · TVCs · Multi-Channel Marketing · BTL · Media Planning · ATL · Digital Marketing · Brand Development · Brand Management

Dhaka, Bangladesh

- Custodian for: WALTON TV- Primarily responsible for Marketing & brand strategy, design, communication, execution of all ATL, BTL, TTL activities of the assigned brands- NPD (new brand launch, category launch, SKU launch)- Packaging development (design, legal approval, BSTI approval, etc.) - Lead, Digital Marketing for WALTON TV- Marketing Research (Market share, retail survey, consumer research, etc.) - Lead, Stakeholder Relationship Management- Lead, Celebrity management.- AOP, Sales planning, sales monitoring on daily, monthly, quarterly & yearly basis - Brand performance assessment - National stock monitoring- Trade marketing (retail program & trade offer design & execution, retail communication, POSM design & execution for retail, MT, etc.) - Brand budget planning & management - Media planning and monitoring- Innovation – design & management - Lead, Celebrity management (Brand ambassador, influencers, etc.)-TVC making project lead.- Working with creative, media, PR, events, BTL & other agencies, etc.- Coordinating with cross functional teams on a regular basis– Sales, Key Accounts, Commercial, Supply Chain, Production, Quality Control, Legal, HR, Finance & Accounting - Working very closely with sales team closely to help achieve the target with branding support.Professional Skills: Business Strategy · Electronics Item · Digital Strategy · TVCs · Multi-Channel Marketing · BTL · Media Planning · ATL · Digital Marketing · Brand Development · Brand Management

Baridhara Dohs

• Full phase campaign planned for online and offline marketing.• Fix campaign launch dates, develop campaign design ensuring accurate and clear projection in accordance with overall branding strategy• Planning and execution of digital media promotion.• Handle online and on field brand responsibilities. • Planning and execution of BTL activation for target customers.• Analyze digital campaign success.• Developed various presentations required for Campaign/Activation/preproduction shoot approvals at different stages of each project.• Work closely with the video production team for video-making or photoshoot projects. And oversee all coordination like PPM, recce, set making, prop sourcing, and other execution requirements.• Maintain good relationships with clients. • Work with management level and different team lead. Also leading a team.• Communicating and Coordinating with vendors.• Guide stakeholders to perform at their optimal level, monitor their performance and evaluate in light of effectiveness of brand placement and customer response• Did Strategic work including project budget coordination and paperwork. • Coordinate content development for the website and other public platforms of the organization.• Coordinate with Animation, Graphics, Event Management, and Video production teams.

Bangladesh

• Manage large amounts of inbound and outbound calls in a timely manner.• Follow communication “scripts” when handling different topics.• Identify customers’ needs, clarify information, research every issue, and provide solutions and/or alternatives.• Seize opportunities to upsell products when they arise.• Build sustainable relationships and engage customers by going the extra mile.• Frequently attend educational seminars to improve knowledge and performance level.• Meet personal/team qualitative and quantitative targets.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Bachelor'S Degree, Business Administration And Management, General

Higher Secondary School Certificate, Business/Commerce, General