Faye Arjoumandi Email & Phone Number

New York City Metropolitan Area

• Led and developed the Medicaid marketing strategy and planning for the East Region, to increase brand awareness, retention and acquisition
• Partnered with Regional Growth and Health Plan leadership to support growth and business objectives resulting in achieving #1 growth among the competition, increased market share and retention in the market place.
• Led innovative marketing campaign strategies based on customized research and insights, provided direction to Agency of Record.
• Developed and optimized multi-channel campaigns through A/B testing and customized research resulting in increased web traffic, intent to enroll metrics, member enrollment and market share.
• Identified growth opportunities by analyzing competitive landscape, market research, customer journey and industry trends through education, creative story-telling and easier navigation through all consumer touchpoints.
• Created state Cost Benefit Analysis succeeding in securing additional budgets

Greater New York City Area

Greater New York City Area

• Senior marketing strategist and consultant in the pharma and healthcare industries.
• Instrumental in developing consumer and market insights to develop marketing growth strategies.

Greater New York City Area

• Created B2B and B2C marketing and brand strategies for 16 business segments for a $7 billion health system covering 18 hospitals and 500 care sites throughout New Jersey including service lines, telehealth, convenient.
• Defined and implemented integrated marketing, communication, digital and content strategies driving brand awareness, preference, engagement resulting in exceeding growth targets and market share in highly penetrated.
• Led strategy and provided direction to Agency of Record to create insightful, multi-media brand campaigns across brand and all service lines, driving brand awareness resulting in #1 in Share of Voice, #1Preference,#1.
• Assessed competitive intelligence and industry trends to provide strategic direction and product value propositions through reallocation of budget spend, driving affinity through brand messaging and increased focus on.
• Developed multi-channel CRM, Direct Mail, social, web and digital strategies across all business units, targeting key segments resulting in +40% in digital engagement and 18% conversion.
• Responsible for creating strategies taking a new brand to #1 in Preference, #1 Health brand and #1 in Brand Awareness.

Greater New York City Area

New York

• Managed 4 global product categories representing 40%+ of North America retail sales.
• Established marketing strategy and 3-year product planning and innovation through formulation of consumer insights and trends, sales, analytics, and competitive intelligence resulting in successful product launches.
• Grew Dipping category from 5% to 23% of total North America retail sales increasing sales from #6 to #2 volume category.
• Generated double-digit YoY increases including +5.3 increase in market share.
• Led and responsible for growth for Godiva’s 2 largest product categories for North America.
• Appointed Lead for Retail Excellence team to share best practices and execute global marketing strategies and product plans.

New York

• Senior Marketing Manager, Direct Channels 11/2002 – 1/2011Selected by CEO to drive direct channel expansion through product offering development.
• Led cross-functional team in creating new brand relevant categories and products, optimizing ecommerce channel, executing brand marketing strategy and 3-year product plans