Brent Farka Email and Phone Number
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Brent Farka personal email
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I am a true product manager at heart, and I have a passion for mentoring teams to be successful product managers. I have a keen interest in financial services products and continual innovation that improves the customer experience and balances risk and profitable growth. I have proven leadership, product management, collaboration and development skills. My product focus has been across all consumer and small business deposit products, debit cards, credit cards, personal lines and fee-based services. I've worked at very large national banks, as well as smaller regional banks; and I've worked at banks that mostly focused on branch locations, as well as banks that were primarily digitally focused. I've been recognized for innovation and execution of solutions that drive brand image, market share and revenue growth. I am experienced at managing cross functional groups to support strategic corporate objectives and I am experienced managing large/key portfolios.My specialties include: • Mentoring and growing team members• Designing and developing new deposit products and services• P&L management of product portfolios and product lines• Conversion/integration of product lines for mergers and acquisitions• Launching product lines for new market entries• Operational process improvement• Intensive knowledge and experience with overdraft practices (compliance, risk, media, regulatory, operations, etc.)• In depth experience with banking products, services, systems, processes, regulations and risk management• Expert Microsoft Office skills
Chello
View- Website:
- chello.bank
- Employees:
- 39
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Director Of Bank Operations And Support ServicesChelloCharlotte, Nc, Us
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Director Of Core Banking Systems And Bank OperationsChello Aug 2024 - PresentCharlotte, Nc, UsAs a member of the senior leadership team, I manage the core banking platform systems, delivered by third party Fintech partners, as well as the banking operations team.
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Vp, Deposits And Digital BankingCredit One Bank Oct 2020 - Jun 2024Las Vegas, Nv, UsLed new account sales through mass media, public relations, and marketing campaigns, in addition to managing vendor partner relationships for the Digital Bank platform. Responsible for managing interest-bearing deposit pricing while working closely with bank partners to reduce fraud, increase application approval rates, and ensure a positive customer experience. -
Svp, Director Of Deposit And Payments Product ManagementTcf Bank May 2014 - Oct 2020UsInstituted analytics-driven deposit pricing program. Lead strategy, product development, pricing, vendor management, revenue growth and first line of defense for retail and small business deposit, debit card and credit card products. Concepted and launched numerous new products and debit card enhancements. -
Vp, Head Of Consumer Deposit ProductsUs Bank Apr 2008 - May 2014Minneapolis, Mn, UsManaged the Consumer Deposit Product Management team of Product Managers. Oversaw and managed a $91B consumer deposit portfolio, including checking, savings, money market, IRA, HSA and CDs. Led portfolio pricing, spread optimization, retention, acquisition and new product development. Planned and executed strategies to grow the deposit business collaborating across business lines, with branch sales, digital teams and marketing/advertising. Drove fee income, including the management of key third party vendors. -
Fvp, Marketing & Product Management ManagerCountrywide Bank Feb 2007 - Apr 2008Charlotte, Nc, UsManaged all consumer liquid deposit products and portfolios, including pricing and margin management. Drove acquisition and retention, through pricing, marketing initiatives and channel optimization. Partnered closely with IT on new product development and enhancements. Managed operational initiatives to improve marketing efficiency. -
Vp, Sr. Group Product Manager Of Fee IncomeWashington Mutual Bank 2004 - Feb 2007Las Vegas, Nevada, UsManaged the fee income team, responsible for maintaining/growing a $1.4B+ revenue stream. Responsible for the management/development of consumer fee-based products services, including acquisition through cross-sell and retention; management of vendor relationships for checking-related, fee-based products and services; management and oversight of overdraft protection products and processes. -
Vp, Product ManagerWashington Mutual Bank 1993 - 2004Las Vegas, Nevada, UsHeld various positions within Marketing and Product Management, including: product management/product development for all deposit products (checking, savings, money market and CDs) and related services; management of Free Checking product portfolios; oversight of acquisition activities and conversion of accounts; leader of product launches in new market entries; management of alternative delivery products and services, including ATM and debit cards, phone cards, packaged programs and ATM networks; development of marketing copy, design and layout; and management of internal/external sales collateral and advertising development and production.
Brent Farka Skills
Brent Farka Education Details
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Gonzaga UniversityMarketing -
Spokane Falls Community CollegeAssociate Of Arts
Frequently Asked Questions about Brent Farka
What company does Brent Farka work for?
Brent Farka works for Chello
What is Brent Farka's role at the current company?
Brent Farka's current role is Director of Bank Operations and Support Services.
What is Brent Farka's email address?
Brent Farka's email address is fa****@****ast.net
What is Brent Farka's direct phone number?
Brent Farka's direct phone number is +120684*****
What schools did Brent Farka attend?
Brent Farka attended Gonzaga University, Spokane Falls Community College.
What skills is Brent Farka known for?
Brent Farka has skills like Strategy, Banking, Product Management, Regulations, Management, Cross Functional Team Leadership, Leadership, Financial Services, Portfolio Management, Marketing, Program Management, Analytics.
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