Robin Farkas Email & Phone Number

Lisbon, Pt

Lisbon, Portugal

San Diego, California

San Diego, California, United States

Florida, United States

Budapest, Hungary

• General management of local Hungarian commercial and business operations• Preparation of yearly budget and business plan for the local Board• M&A management, preparation for due diligence, VC funding and acquisition • Overall re-branding and re-launch of the brand• Overall coordination and management of local business operations• Headhunting, selection, hiring and on-boarding new colleagues• HR management, coordination of all local activities (14… Show more • General management of local Hungarian commercial and business operations• Preparation of yearly budget and business plan for the local Board• M&A management, preparation for due diligence, VC funding and acquisition • Overall re-branding and re-launch of the brand• Overall coordination and management of local business operations• Headhunting, selection, hiring and on-boarding new colleagues• HR management, coordination of all local activities (14 FTEs)• Preparation, implementation and execution of local sales strategy• Training and coaching the local sales team• Preparation and execution of local marketing communications strategy• Managing customers service and CRM activities • Direct reports: 14 FTEs – including sales, marketing and customer service Show less

Budapest

• Full P&L responsibility in the countries • Developing, implementing and tracking annual marketing plans (Tactical Plans)• Leading the development of the long-term and mid-term branding approach of DEKALB brand• Defining and implementing customer touch-points and respective promotional activities• Monitoring market trends, collecting market intelligence in all countries• Owner of LRP (Long-Range Planning) and annual budgeting of market funding• Supervisor of SG&A… Show more • Full P&L responsibility in the countries • Developing, implementing and tracking annual marketing plans (Tactical Plans)• Leading the development of the long-term and mid-term branding approach of DEKALB brand• Defining and implementing customer touch-points and respective promotional activities• Monitoring market trends, collecting market intelligence in all countries• Owner of LRP (Long-Range Planning) and annual budgeting of market funding• Supervisor of SG&A Marketing Projects in purpose to secure implementation of market strategy• Monitoring sales campaigns, collaborating with Country Sales Leads, Business Analysts, Seeds Supply• Owner of route-to-market strategy in cooperation with Country Sales Leads and Product Managers• Defining Commercial Policy in all countries in cooperation with Sales Leads and Business Analysts• Leading cross-functional cooperation between Commercial, Marketing, TD, Product Planning Show less

Budapest, Hungary

Marketing manager Serbia/Croatia/Slovenia: • Full P&L responsibility in the three countries • Defining short- and long term business and marketing strategy• Coordination of implementation with local marketing and commercial teams• Marketing responsibilities for Dekalb corn and oilseed rape• Preparation of Tactical Plans (fiscal year) and Long Range Plans (5 years)• Defining optimal product portfolio and product advancement (RPM)• Building and input to WAS (wanted… Show more Marketing manager Serbia/Croatia/Slovenia: • Full P&L responsibility in the three countries • Defining short- and long term business and marketing strategy• Coordination of implementation with local marketing and commercial teams• Marketing responsibilities for Dekalb corn and oilseed rape• Preparation of Tactical Plans (fiscal year) and Long Range Plans (5 years)• Defining optimal product portfolio and product advancement (RPM)• Building and input to WAS (wanted available seeds) production plan• Bagging request process accountability in countries of responsibility• Financial management and management of country SG&A budgets• Responsible for market intelligence and analysis of market informationCRM manager for Monsanto EAST area: • Development of CRM functionalities and reporting in overall EAST region• Countries: Albania, Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Ukraine• Roll-out and implementation of salesforce.com system in EAST area• Definition and monitoring of CRM deliverables and KPIs• Development of CRM performance and dashboards for monitoring• Enable commercial leads to effectively manage country sales effectiveness• Tracking POG (product on ground), customer penetration, MS on farm• Enable Commercial Management to set up and track country sales plans• Support tracking marketing and commercial programs effectiveness• Responsibility for CRM database process update and data protectionOther initiatives/projects/responsibilities: • EAST regional web-strategy • EAST regional eTools strategy coordination • Small and medium farms market research and strategy development for EAST• EAST Data Protection management • Management of EMEA Leadership Network branding• Management of EAST regional Commercial Conferences branding• Innovative Seed Technologies Key Account initiative partner Show less

Budapest, Hungary

Responsibilities: - General management of local Hungarian branch of CBC Group- Overall management of local sales/marketing activities- Financial planning / management of local business activities- Strategic planning and execution of advertising, PR and online marketing projects- Planning and execution of local sales force effectiveness programs- Training and coaching of local sales forceDirect reports:- Sales manager functions, heading up local sales force (6… Show more Responsibilities: - General management of local Hungarian branch of CBC Group- Overall management of local sales/marketing activities- Financial planning / management of local business activities- Strategic planning and execution of advertising, PR and online marketing projects- Planning and execution of local sales force effectiveness programs- Training and coaching of local sales forceDirect reports:- Sales manager functions, heading up local sales force (6 FTEs)- Leading local office and marketing team (3 FTEs) - Strategic management of local call center activities (3 FTEs)Results/achievements:- Market share doubled in 2012 vs same period 2011- Record monthly sales in March, June, July 2012- All time record monthly sales in August 2012 Show less

Budapest (Hungary)

• General organizational and administrative management• Development and implementation of strategic business plans• Market access and local business development management• Acquisition of new distribution partners and new products• Definition and management of local product portfolio • Development of sales and marketing structure and strategy• Building, managing and coaching local sales force and marketing team• Business consultancy

Budapest, Hungary

• Pharma marketing and sales strategic consulting, new product launches(OTC and consumer healthcare market players)• Pharma sales skills and pharmacists trainings development(Hungarian Pharma and OTC market players)• Pharma sales force effectiveness (Hungarian Branded Generics market)

Budapest, Hungary

Responsibilities: - Overall business unit management:Prepare business and marketing plans for the business unitRecommend future strategy for the business unit (5 years plan)Financial management of the business unit (i.e.: SPER/ P&L)Forecast annual sales of CHC brands and relevant SKUs.Develop close relationships with Key Opinion Leaders Prepare the annual sales forecasts, tactical, promotional programmes and methods of implementationPrepare monthly sales and… Show more Responsibilities: - Overall business unit management:Prepare business and marketing plans for the business unitRecommend future strategy for the business unit (5 years plan)Financial management of the business unit (i.e.: SPER/ P&L)Forecast annual sales of CHC brands and relevant SKUs.Develop close relationships with Key Opinion Leaders Prepare the annual sales forecasts, tactical, promotional programmes and methods of implementationPrepare monthly sales and expenditure reportsAchievements: - Moving from No. 30 to No. 10 on local OTC market ranking- Top line sales: Act. 2010 10x higher vs. Actual 2003- EBIT: ROS rate 3-4x higher (2003 vs. 2010 / in %)- Overall reorganization of CHC marketing/sales activities - Double digit (over-the-market) growth from year to year - Winning Nicholas Hall’s Marketing and Creative Award Show less

Budapest, Hungary

- Definition of CH business strategy in SEE countries in line with global CH strategy- Overlooking and controlling realisation of defined and approved strategies in each country- Provide direction and guidance to SEE markets to achieve CH strategy - CH Business development in defined SEE countries- Strategic review of current CH activities in SEE countries- Definition of country specific CH goals and objectives in SEE countries- Identification and realisation of best… Show more - Definition of CH business strategy in SEE countries in line with global CH strategy- Overlooking and controlling realisation of defined and approved strategies in each country- Provide direction and guidance to SEE markets to achieve CH strategy - CH Business development in defined SEE countries- Strategic review of current CH activities in SEE countries- Definition of country specific CH goals and objectives in SEE countries- Identification and realisation of best distribution scenarios and set-ups - Overlook CH activities in SEE countriesScope of activities: • Hungary• Romania• Bulgaria• Slovenia• Croatia• Bosnia-Herzegovina• Serbia• Macedonia• Albania Show less

Budapest, Hungary

Budapest, Hungary

Budapest, Hungary

Budapest, Hungary

Pricomm was a contracted PR partner of TBWA Hungary!

Budapest, Hungary

Nantes, France

Budapest, Hungary

Business development consultancy(company established by students at business college ESIAME)

Paris, France

Employed as a “stagier”

Mba, Economic Sciences

Ba, Economic Sciences

BA in Economic Sciences (Certificate of Management, Commerce and Trade / granted by ESSCA Angers - France)

Ba, Economic Sciences

ESIAME jointly founded by ESSCA Angers and the University of Economic Sciences Budapest