Rob Farmer Email & Phone Number

Acquired existing company that sells construction materials to residential and commercial construction industry.Grew revenue 3x in two years by hiring sales team and securing capital to sustain growth.Client Portfolio includes American Airlines, Hyatt Hotels, Google, Kaiser and more.

San Francisco, Ca, Us

Lead PM for the shared rides product. Responsible for overall user experience, market health and pricing/matching algorithms.Drove sustainable improvements in core metrics and financials as measured through extensive a/b testing. Worked with cross functional teams to launch new features, navigate regulatory issues and solve problems.

Sunnyvale, Ca, Us

Focused on making BrightRoll's programmatic marketplace more efficient for buyers and sellers by improving auction dynamics, programmatically auditing performance and maintaining inventory quality standards.I delivered BrightRoll's End to End Audience solution which allows buyers to plan, optimize and report on their campaigns using audience data from both Nielsen and comScore.In Q4 2014, our team delivered key marketplace improvements that materially impacted BrightRoll's bottom line.

St Louis, Missouri, Us

Launched single portal across the Answers Cloud Services division, allowing customers to manage all of their services from one UI. Worked with cross functional teams to migrate clients to a common platform. Conducted key product analysis that informed product strategy across three distinct SaaS businesses.

St Louis, Missouri, Us

Implemented Google's DFP ad server into our technical stack for better management of third party revenue partnerships. Spearheaded technical integrations with ad partners that increased revenue performance for display inventory. Responsible for managing ad networks and direct advertisers across desktop and mobile. Facilitated new revenue relationships through business development & ad operations. Implemented data driven product initiatives by analyzing complex data signals in MySQLWorked with senior executive team in opening up direct sales channel. Secured first direct sales deals totaling over $500k. This laid the groundwork for building out a top notch sales team based in New York.

St Louis, Missouri, Us

Collaborated with a small team to grow the division's revenue to record revenue and profit in August 2011. Managed high six figure monthly advertising budgets at a positive ROI across all pricing models (CPM, CPA, CPC, etc.) and products (email, PPC, Display, Linkedin Ads, Facebook Ads, Text links, etc.). Increased the quality of traffic by implementing advanced filtering technologies and analyzing extensive amounts of data, effectively reducing end of month scrub rate by 50%. Analyzed split tests, conversion optimizations and landing page improvements. Negotiated agreements, credits, pricing and disputes with vendors. Led business development for discovering, testing and growing new partners. Overhauled reporting process to improve financial reporting process and reduce reporting errors. Troubleshooted technical integrations. Analyzed and navigated large data sets using mySQL.

London, Gb

· Approved all Insertion Orders and pricing along with inventory projections to the Account Managers to ensure that campaigns are successful· Managed final campaign setup and campaign launch by “pre-targeting” campaign across network· Provided optimization and pricing guidance to Client Services Team· Ensured full delivery of advertising campaigns by working with Account Managers, Media Buyers and Network Managers· Provided monthly and quarterly campaign reporting and analysis and co-present to client with the sales team· Worked with sales team on RFPs by leveraging both prior campaign experience and in-depth knowledge of available products and solutions· Provided 2nd level technical support, and troubleshooted under performing or under-delivering campaigns and discrepancies

New York, Ny, Us

Provided analyst support to a broad range of client projects under direction of lead consultants.

Bs, Business, Entrepreneurship

Education record