Lead contributor on the New Join and Member Experiences team, I harness my ideation superpower to bring strategic business value and experience excellence together. By applying automation, optimization, and user research; I effectively deliver clarity and value out of ambiguity. I bring my whole self to work and seek to cultivate a culture of trust, vulnerability, and ownership on my team up and down the hierarchy.

Senior contributor on the New Join and Member Experiences team, focused on strategic growth, acquisition, and transitional member experiences. Effectively manages stakeholder expectations across multiple domains and production teams while delivering compliant, performant, and accessible results. Encourages a culture of vulnerability and creativity by demonstrating and investing deeply in the processes, careers, and employee experiences of the team.

Individual contributor on a small team of R&D designers, individually responsible for managing multiple simultaneous projects from inception to delivery. Delivered various tests, experiments, and pilots while balancing cost effectiveness, market viability, and internal risk appetite.

Early member of the tech and design center of USAA in Plano and individual contributor across multiple lines of business. Delivered both incremental upgrades and new-market experiments in mobile, VR, and wearables for the enterprise. Within the bank, helped concept bank of the future ATM replacements while co-leading the research, design, and implementation of an in-house technology replacement for user-facing employees that reduces costs by an order of magnitude and allows Member Service Representatives actively adapt and respond to the conversation rather the customer responding to procedure and application.

Member of Internal design startup, individual contributor on the FiOS VOD application and the IPTV social entertainment platform Go90. Balanced competing objectives, technology constraints, and timelines to deliver incremental alpha / production releases and conceptual direction. Worked directly with globally dispersed development teams and agencies to implement on brand and user friendly experiences.

- Formulate layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.- Manage own accounts and projects, working within budget and scheduling requirements.- Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.- Present final layouts to clients for approval.- Work with creative directors to develop design solutions.- Review illustrative material to determine if it conforms to standards and specifications.- Create core game features including storylines, role-play mechanics, and character biographies for a new video game or mobile applications.- Document all aspects of interactive design, using mock-up screenshots, sample menu layouts, gameplay flowcharts, and other graphical devices.- Collaborate with artists to achieve appropriate visual style.- Consult with multiple stakeholders to define requirements and implement online features.- Create and manage documentation, production schedules, prototyping goals, and communication plans in collaboration with production staff.- Create and design game/app prototypes for presentation to creative and technical staff and management.- Determine supplementary virtual features, such as currency, item catalog, menu design, and audio direction.- Develop and maintain design level documentation, including mechanics, guidelines, and mission outlines.- Devise missions, challenges, or puzzles to be encountered in game play.

- Collaborate with web, multimedia, and art design staffs to spearhead multimedia web sites that conform to brand and company visual format.- Collect and analyze sales data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks.- Design/Create online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.- Conduct market research analysis to identify electronic commerce trends, market opportunities, or competitor performance.- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current and accurate.- Design and assist development of both traditional and mobile web applications

- Create designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts.- Determine size and arrangement of illustrative material and copy, and select style and size of type.- Confer with clients to discuss and determine layout design.- Develop graphics and layouts for product illustrations, company logos, and Internet websites.- Review final layouts and suggest improvements as needed.- Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.- Use computer software to generate new images.- Key information into computer equipment to create layouts for client or supervisor.- Maintain archive of images, photos, or previous work products.- Prepare notes and instructions for workers who assemble and prepare final layouts for printing.Yuma Arizona Specific:- Worked in conjunction with other designers to create promotional materials for events drawing in 50,000+ participants- Responsible for the concept creation, design, and implementation of marketing materials for resident nightclub- Created and Implemented logo design for specialized restaurant entrée -Focused on "target audience" driven graphic design and research for several demographics on base

-Set up and operate ground support and test equipment to perform functional flight tests of electrical and electronic systems.-Test and troubleshoot instruments, components, and assemblies, using circuit testers, oscilloscopes, or voltmeters.-Keep records of maintenance and repair work.-Coordinate work with that of engineers, technicians, and other aircraft maintenance personnel.-Interpret flight test data to diagnose malfunctions and systemic performance problems.-Install electrical and electronic components, assemblies, and systems in aircraft, using hand tools, power tools, or soldering irons.-Adjust, repair, or replace malfunctioning components or assemblies, using hand tools or soldering irons.-Connect components to assemblies such as radio systems, instruments, magnetos, inverters, and in-flight refueling systems, using hand tools and soldering irons.-Assemble components such as switches, electrical controls, and junction boxes, using hand tools or soldering irons.-Fabricate parts and test aids as required.As an aircraft electronic countermeasures systems technician(fixedwing) at the IMA level, I inspect, test, maintain, and repair airborne weapon replaceable assemblies, shop replaceable assemblies, and ancillary equipment whose aggregate constitutes a complete aircraft electronic countermeasures system or subsystem.

- Concept Creation, Participated in new idea and creative sessions to discover concepts and strategies to relate to on-base personnel- Pioneered new marketing concepts and delivery methods of communication for on-base service members.- Repeatedly assisted with publication content and media for the on-base periodical "Preview"- Developed, Designed, and Implemented brand throughput for the 2008 Friendship Day Airshow, drawing in 300,000+ participants.- Led flagship Amazing Race Competition, Comprised of event marketing, promotions, and Graphic Design