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Farooq Syed is listed as Senior Managing Consultant at Digital Alchemy, a with 140 employees, based in Melbourne, Victoria, Australia. AeroLeads shows phone signal with area code 510 and a matched LinkedIn profile for Farooq Syed.
Farooq Syed previously worked as Senior Marketing Solutions Consultant at Digital Alchemy and Marketing Solutions Consultant at Digital Alchemy. Farooq Syed holds Master Of Business And It, Business And It from University Of Melbourne.
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To me, Direct Marketing is the perfect fusion of database technology and marketing. I enjoy living in this rapidly evolving marketing universe, where we as marketers are constantly playing cat and mouse with the challenges that are thrown our way by the realities of consumer empowerment.I have worked across the Automotive, Financial, Telecom, FMCG, Media and Retail industries in leading simple to complex implementations of Enterprise Marketing Management (EMM) solutions all with the end goal of maximising return on marketing investment while at the same time ensuring customer engagememt is at its highest – a constant balancing act.I possess solid experience in both designing solutions & leading teams to deliver. My BAU is overseeing complex marketing automation projects running hundreds of campaigns / 50 million plus contacts daily across email, SMS, tele-marketing, social, web & other digital channels. Solutions I design are built to scale across markets & business units which is critical for a global organisation. I lived a previous life in the Data Warehousing and Business Intelligence space, in a variety of roles involving ETL, Reporting and Database modelling.What I have learnt about myself over the last decade or so> I enjoy tackling challenges, solving problems, finding new ways to do things.> I enjoy change.> I live and breathe innovation.> I believe there is ALWAYS a way.> I tell it like it is. > I believe in planning.I also believe plans are meant to be broken.Bottom line, I get things done. Methodically, logically, sprinkled with intuition delivering the most effective solutions. The finish line is never out of my focus and that I believe is the most important thing.Direct Marketing | Unica Campaign | Unica Optimize | Salesforce Marketing Cloud | Campaign Operations | Marketing Technology | Marketing Analytics | Business Intelligence | Data Warehousing | SQL | System Integration | Enterprise Marketing Management | Teradata | Oracle | GCP | Big Query | CDP
Listed skills include Business Intelligence, Analytics, Business Analysis, Strategy, and 28 others.
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A career timeline built from the work history available for this profile.
Melbourne, Victoria, Australia
Leading large MarTech implementation & delivery teams for global clients, focusing on putting in place solutions that help increase efficiency, scalability and reduce risk for enterprise level marketing operations.
Singapore
Building bridges to narrow the gap between Marketing, Analytics, Technology & Operations to deliver efficient, automated, scalable and forward thinking marketing solutions that enable deployment of campaigns that achieve commercial targets for the business.
Melbourne, Australia
• Lead end to end implementations of EMM systems involving IBM Unica suite of products. Either led or was involved in nine implementations.• Mentor and Train internal and external team members on direct marketing best practice.• Provide consulting expertise on Marketing Campaign solutions for over 10 clients across the Financial, Telecomm, FMCG, Media, Retail industries.• Facilitate and lead workshops around campaign strategy, design, and optimization to gather requirements to build bespoke campaign solutions.
Melbourne, Australia
Responsible for managing a team across the entire mobile marketing portfolio.• Managing Campaign Delivery across Post Paid and Pre Paid Mobiles across multiple channels including OTM, SMS, DM and Email.• Engaging stakeholders from the Relationship Marketing & Online team in a consultative role to advise the most optimal targeting strategy for campaigns.• Hold presentations with stakeholders to present insights obtained via PIRs, Campaign Analytics that allow fine tuning of campaigns to improve targeting and customer experience.
Melbourne, Australia
• Key resource in the team that is responsible for the design, implementation and deployment of the Next Generation Marketing strategy within Telstra. This involves the implementation of all campaigns in the new Campaign tool – Unica Campaign.• Subject Matter Expert in the Unica Detect tool that will be used to build real time triggers to address customer behavior in a timely manner. • Building a process to transition campaigns from a traditional marketing approach to the Next Generation Marketing strategy which will facilitate the provision of the right offer to the right customer at the right time via the right channel.
Melbourne, Australia
• Responsible for managing a marketing campaign portfolio of Post Paid Mobiles within the Campaign Capability and Consultancy Solutions Group.• Pre and Post Campaign Analysis for all campaigns delivered to provide churn rates, take up rates and any insights to the business to improve campaign targeting.• Managing the transition of campaigns from the existing campaign tool (Siebel Marketing) to the new tool (Unica Campaign)
Melbourne, Australia
• Consultant in major Automobile Manufacturer• Part of team responsible to design and implement a Customer Data Warehouse to aid Marketing Campaigns.• Design and build of systems to source, de-dupe, consolidate and load customer data to ensure a single customer view.• Build BI dashboards to provide customer insights to the business for more effective campaigns.
Melbourne, Australia
• Responsible to implement a CRM system to ensure streamlined marketing activity.• Build a system to consolidate the different customer touch points - Website activity, Newsletter Subscription and Prospect / Leads.
Other employees you can reach at digitalalchemy.asia. View company contacts for 140 employees →
Erick Jiménez
Colleague at Digital AlchemyQuerétaro, Mexico
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Methawee Udom
Colleague at Digital AlchemyBangkok City, Thailand
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JL
Julian Lee
Colleague at Digital AlchemyGreater Sydney Area, Australia
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Jenny Trinh
Colleague at Digital AlchemyGreater Sydney Area, Australia
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Numfon Vijakwongsa
Colleague at Digital AlchemyThailand
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Thayeedha Tanvisut
Colleague at Digital AlchemyBangkok, Bangkok City, Thailand
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Pisitachat L.
Colleague at Digital AlchemyBangkok, Bangkok City, Thailand
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Rafael Moreno
Colleague at Digital AlchemyGuadalajara, Jalisco, Mexico
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Nick Li
Colleague at Digital AlchemyChengdu, Sichuan, China
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Krittapas Tanaprasitpattana
Colleague at Digital AlchemyBangkok, Bangkok City, Thailand
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Quick answers generated from the profile data available on this page.
Farooq Syed works for Digital Alchemy.
Farooq Syed is listed as Senior Managing Consultant at Digital Alchemy.
AeroLeads has found 1 phone signal(s) with area code 510 for Farooq Syed at Digital Alchemy.
Farooq Syed is based in Melbourne, Victoria, Australia while working with Digital Alchemy.
Farooq Syed has worked for Digital Alchemy, Telstra, Oakton, and Foodlegal.
Farooq Syed's colleagues at Digital Alchemy include Erick Jiménez, Methawee Udom, Julian Lee, Jenny Trinh, and Numfon Vijakwongsa.
You can use AeroLeads to view verified contact signals for Farooq Syed at Digital Alchemy, including work email, phone, and LinkedIn data when available.
Farooq Syed holds Master Of Business And It, Business And It from University Of Melbourne.
Farooq Syed is listed with skills including Business Intelligence, Analytics, Business Analysis, Strategy, Direct Marketing, Data Warehousing, Requirements Analysis, and Databases.
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