On December 31st 2022, my agency reported over $300,000 in sales.In April 2023, I lost it all.5 months is all it took me to go from Cloud 9 to rock bottom.And I can only blame one person for this setback: Kanye West.You see, I spent the entirety of 2021 and 2022 serving as a fractional CMO for several micro-SaaS companies.My clients produced software tools you'd use to purchase highly-coveted sneakers for a discount.Sneakers such as adidas Yeezy's that you'd buy for $220 and later resell for $500-1000+.And as a fractional CMO, I helped software companies:✅ Generate over $2.5M+ in revenue organically with $0 spent on paid ads and distribution✅ Build marketing funnels to drive traffic from Twitter (X), Discord and blog SEO into their email list✅ Expand their network of partners by deploying a team of sales reps to cultivate strategic relationships✅ Rank on the first page of Google for several high-volume industry keywordsMy clients were happy. So was I. Everything was going smooth as butter.Until October 25th, 2022 came and Adidas made this announcement:We "will stop the adidas Yeezy business with immediate effect".This occurred after controversial remarks made by Kanye.Which meant my clients' products no longer had utility.And the industry started to crumble... FAST.One by one, my clients filed for bankruptcy.Everything I built disappeared into thin air.It left me twiddling my thumbs, wondering:"What next?"Well, to my surprise, a lot can happen in under a year.I spent the better half of 2023 and 2024 rebuilding my agency's foundation and in the process:✅ Worked with fast-growing SaaS companies including ListKit, Smartlead, HeyGen, Digiphy, and Revscale✅ Helped companies and agencies optimize several aspects of their existing marketing funnels✅ Designed 40+ animated videos and landing pages for SaaS companies and agenciesNow I'm focused on helping B2B and agency owners acquire more leads by building them LinkedIn funnels.