Co-Founder
CurrentCo-Founder of an award winning luxury furniture and home accessory brand catering to the trade. Key decision maker for creative directions and brand standard for the company. Designed two collections using unique production techniques. Met with interior designers and architects to formulate creative briefs and presented ideas that best catered to their needs. Investigated vendors and workshops around the world to identify and develop alternative sustainable materials and production techniques. Successfully translated the findings into series of eco-conscious lifestyle collections thereby positioning the company in sustainable luxury.Spearheaded the marketing and distribution efforts thereby getting the products represented in trade showrooms. Increased sales by building customer loyalty through integrated branding and marketing campaign efforts that re-defined brand perception. Actively incorporated both direct and indirect marketing efforts from organizing events and trade show presence to one on one presentations.