Farrah (Ahmad) Solly Email & Phone Number

Vancouver, British Columbia, Canada

British Columbia, Canada

• Based on my strong interpersonal skills I diligently led daily and monthly Agile ceremonies such as stand-ups, sprint planning, and sprint reviews. I managed focus groups, story mapping, and product strategy sessions.
• Organized monthly leadership updates via PowerPoint, Excel, and Word briefing notes.
• Employed PROSCI training received as part of Coast Capital’s Change Community of Practice.
• Devised and executed change management strategies and communications for all process improvements.
• Directed a team of Product Owner, Business Analyst, and Process Engineer; accomplished $1.5MM in savings to date, exceeding OKRs by improving internal processes.

Surrey, British Columbia, Canada

• As a Senior Manager, I created new product and service packages, and launch new marketing tactics across online, radio, TV, and in-branch media, while collaborating directly with the Marketing and Product team. I.
• Co-led community fund for small businesses granting $100k to 100+ small businesses.
• Exceeded targets, hit record membership growth in 2020; target segment severely challenged.
• Spearheaded a team of two Program Managers to provide operational and training support to a team of 50.

Surrey, British Columbia, Canada

• During this role, I delivered result-oriented advice to Business Banking members regarding account setup, maintenance, business loans, lines of credit, and investment opportunities.Following are my efforts to bring a.
• Created templates and training for the Business Advice Centre team.
• Played a vital role in special projects, including technology upgrades to Coast systems.

Vancouver, Canada Area

• During this experience, I served as a Relationship Manager providing primary banking and lending services for a $300MM portfolio of high-net-worth clients primarily CEOs and professional services partners.
• Steered segmentation strategy, as well as sales and deal analysis including financial, credit risk, and operational risk on deals from $1MM-$20MM.

Vancouver, Canada Area

• During this experience, I represented TD externally within the micro-lending and small business lending space. I delivered visionary leadership to employees on client relationship management, sales, financial analysis.
• Directed team of eight Small Business Bankers to exceed annual sales targets of $10MM.
• Recognized as Subject Matter Expert and coached 400 staff in 22 TD branches in the district (North Island/North Shore).

Retail Banking Products & Services, Strategic Analysis

Toronto, Canada And Portland, Maine

4 Leadership Rotations:TD Capital Private Equity - Investment AnalysisTD Banknorth - Risk ManagementTD Economics - US Loan and Deposit ForecastingTD Financial Planning - Segmentation and Women Investor Strategy

Personal Banking: Analyzed market tests and proposed new strategies for customer attraction and retentionSmall Business Banking:Developed marketing tactics and strategies to automate marketing processesMarket Analysis:Created analytical documents used for annual marketing planning on customer segment trends, cross-sell strategy, customer contact strategy

Developed an operational strategy for Acumen Fund’s engagement of target investorsDeveloped a database of all prospect targets in the USA based on proclivity to investLogistics research in preparation for Acumen Fund’s annual Investor Gathering and 2006 Gala

Developed modeling and metrics to measure and reduce corporate credit risk by $7 million per yearAdvised senior management on procurement initiatives in excess of $30 millionExecuted special projects involving quantitative analysis and strategy development

Provided strategic analysis and recommended funding to community organizations and senior management Managed a team of communications staff to produce print and online articlesExecuted special projects involving industry research and strategy development

Successfully managed a team to streamline business process outsourcing to an online service provider.Created a new nationwide network of provincial and territorial post-secondary lending agencies which resulted in the first consolidated performance comparison of non-payment rates. Conducted quantitative analysis and industry research of client.

Led a sales team for oil and gas training services to South and East Asia, Africa, and Latin AmericaWon the first major training contract with an International Financial InstitutionProduced and negotiated company and region specific marketing strategies for training programsManaged project teams and three ongoing support staff to implement oil and gas.

Mba

Bachelor Of Commerce - Bcom