Creative Strategist / Content Producer
Atlanta, Georgia, United States
Delivered and managed a range of tailored solutions that address client needs in unique, creative and intelligent ways.Successfully implemented, delegated processes, trained and recruited team, produced and directed live productions, resourced talent, executed and curated media graphics/visual concepts for over 300+ production experiences, streaming channels and events.Directed and lead team in pre-production and post production to execute top quality creative experiences on a consistent basis and maintain synergy across all spectrums.Worked collaboratively to creatively convey ideas through story and mood boards. Approved layout concepts which included graphics artists, video production, photographers, film production, website development, live event production, script writing, copyedit and social media ambassadors.Developed and curated creative briefs for events, stage design, and creative concept design.Assisted in rebranding and capital campaign ; joined forces with copywriters, designers, leadership, project managers, tech designers and marketing strategist.Leverage campaign performance data, industry and audience insights to create strategic recommendations that will deliver on brand perception, lift and engagement.Strategically brought brand awareness and created innovative marketing to promote capital campaign of $10M to stakeholders using visual content inbound/ content marketing. Monitored key metrics in Google Analytics and iterate based on insights.Providing guidance to clients on how to use new technologies to improve their businesses.