Farrell Williams Email & Phone Number

California, United States

Toronto, Ontario, Ca

Sales Manager solely responsible for overseeing a sales desk generating over $6.5 million in annual revenue. KEY MARKEY FOCUS: East Coast Accounts, Entertainment/Band on Tour, and Legal Trials. Managing all aspects of the sales process; including prospecting, revenue analysis, forecasting, negotiation, and contracting. • 2024 | Exceeded quarterly revenue goals & achieved company-wide recognition as Top 20 Sales Managers in the Company for Q1, Q2, Q3• 2023 | **** President’s Club Award Winner **** Exceeded revenue goal & achieved company-wide recognition as Top 20 Sales Managers in the Company every quarter- ended year 156% to goal • 2022 | Exceeded revenue goal & achieved company-wide recognition as Top % of Sales Managers in the Company every quarter - ended year 155% to goal• 2021 | Exceeded revenue goal & achieved company-wide recognition as Top 30 Sales Managers in the Company Q3Initially, sole sales manager employed during hotel covid closure to drive business for the re-opening of the five-star Four Seasons Hotel San Francisco. Maintained all group sales accounts across all industry segments and collaborated with other departments to create new procedures in areas that required high service levels, while adapting to changes in team structures.

Toronto, Ontario, Ca

Sales Manager role responsible for all aspects of the sales cycle from discovery stage to closing; including qualifying client needs, preparing customized solutions, contract negotiations, upselling, and forecast management. Additional sales responsibilities include: conducting quarterly sales calls and representing the hotel at various industry events with ROI tracking, creating targeted sales initiatives to fill need periods, and leading hotel-wide planning teams for large conferences.• 2017, 2018, 2019 | Exceeded annual goals & achieved company-wide recognition as Top % of Sales Managers in the Americas• Key Market Focus Pre-Covid: Northern California, Pacific Northwest, Midwest, Canada, and Legal Trials• Key Market Focus as of April 2021: Entertainment Industry, Northeast Accounts, and Legal Trials

Toronto, Ontario, Ca

Expanded Sales Manager role responsible for qualifying, negotiating and confirming business in tandem with planning and execution. As the liaison between the client and hotel operations teams, I guided clients through budget planning, menu selection, visualizing the flow of events, and communicating final details to appropriate operations teams for execution. Consistently focused on opportunities to increase forecasted revenue by upselling food & beverage spend and driving ancillary spending with vendors.• Evaluated opportunities to lower labor costs and increase profit for short-term meeting space requests. Analyzed historical booking trends and created package menu pricing that increased profit by 5% YoY.• Developed marketing strategy to gain share in weekend corporate business which grew weekend business by 20% YoY.• Received company-wide recognition as Top Catering Sales in 2017 and 2016

Stamford, Ct, Us

Multi-property sales role focused on negotiating large-scale convention business into four premier San Francisco properties. Managed the full sales process for 15 key accounts and any new citywide leads. Worked closely with each hotels’ Director of Sales & Marketing and Director of Revenue Management to strategically position hotels over two-year convention center renovation. • Property oversight included The St. Regis San Francisco, The Palace Hotel a Luxury Collection Hotel, W Hotel San Francisco, and The Westin St.Francis

New York, Ny, Us

Group sales role with the sole objective of gaining market share in under producing sectors. Responsible for driving business into the five star Towers of the Waldorf Astoria- targeting high rated executive meetings and incentives- as well as the Waldorf Astoria New York. Key Market Focus: Oil/Energy, Manufacturing, Retail, Fashion, Cosmetic, and Incentives.• Achieved 140% of 2013 Sales Goal; with an 80% growth in new business across all markets

Newly created position geared towards growing small meetings market; responsible for soliciting, selling, and servicing group business. Consistently achieved over 100% of sales goal.

Supported the Director of Sales & Marketing, Director of Group Sales, and Senior National Sales Manager for the number two revenue producing hotel within Hilton Worldwide.