Working for the Harris Local Government and CityView business units• Produce shareable content appropriate for specific territories and target audiences to spread brand awareness of four product lines.• Create content for lead generation purposes (i.e. whitepapers, case studies, press releases, etc.).• Manage social media presence by creating, posting and tracking content on Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.• Develop and track various email campaigns to support each department within the business unit including calls-to-action and content creation.• Maintain a content rich editorial calendar that attracts a qualified audience.• Maintain metrics reports on marketing and sales activities, effectiveness and business impact per campaign; and provide monthly reports to track progress.• Coordinate logistics and execute marketing campaign in support of tradeshows/regional events, customer training conferences and webinars.

- Created PracticeLink’s first organic social media strategy that is executed across three platforms, (Facebook, Twitter and LinkedIn), in order to position the brand as the authority on physician recruitment.- Built, posted and tracked social media efforts across all platforms to both the physician recruiter and job-seeking physicians audiences.- Wrote clear and targeted copy for use by digital, radio, traditional marketing and social media.- Wrote articles, bulletins, sales letters, speeches and other related informative, marketing and promotional material.- Invented names for products and write the slogans that appear on brochures and other promotional material.

Responsible for internal communications and public relations.Internal Communications

- Created firm-wide internal communications plan to bring brand to life, fostering an emotional connection between team members and the firm to increase engagement. Plan included a variety of communication methodologies and channels to reinforce desired behavior. - Created implementation plan for a digital workplace platform. Interviewed key stakeholders, gathered technical and functional requirements, identified potential vendors, designated early adopters and created a three-year cost analysis.- Authored book on the firm's nine core values after interviewing more than two dozen partners on the topic.
- Designed, edited and produced bi-weekly internal newsletter. Increased open and read rates by nearly 30% after re-design; average open/read rate stays consistent at approximately 92% with an average click rate around 15%. Introduced video, which more than doubled click rate.
 - Former ember of inclusion, community outreach and United Way committees. Public Relations- 
Pitched thought leadership articles by subject matter experts to local and national business or trade publications.
- Established or maintained relationships with local and national business or trade publications.
- Wrote press releases on new hires, team member promotions or awards and other firm news.
- Created and edited team member bios for inclusion in proposals and public website.
- Conducted competitive research.

Working for the Harris ERP and CityView business unitsSenior Marketing Communications Specialist - July 2008 to March 2018 - Customer & Corporate Communications: Designed, wrote and edited monthly customer newsletters for multiple product lines; experience with crisis communication; created and tracked email marketing campaigns for various business units; responsible for all customer and staff communication regarding annual events. RFP proposal writer.- Project Management & Web Development: Project manager for four website initiatives, national customer conference and regional user conference. Solely responsible for maintaining three business unit websites using in-house content management system; familiarity with WordPress, Blogger, SharePoint, Expression Engine and other CMS tools. - Graphic Design & Social Media: Designed, wrote and edited marketing materials for potential clients using Adobe InDesign & Photoshop. Planned, implemented and monitored the company’s social media strategy covering social networking sites, blogs and the company website. - Branding: Led rebranding effort for new company name in 2008 & 2012. Created, managed and maintained website scope of work for 2010 consolidation of three business units as well as 2012 rebranding effort. Managed budget during 2008 rebranding and merging of two business units. - Management & Event Planning: Planned and coordinated national customer training conference; helped manage 19 business unit representatives throughout year-long planning effort; ensured deadlines were met by each; helped coordinate sponsorship program; assistant lead designer in ensuring conference theme flows through all communication efforts, from designing PowerPoint and email templates to signage and sponsorship packages. - Technical Writer - July 2001 to July 2008: Wrote and updated award-winning training manuals and online help for application software; winner of seven national Apex (Award for Publications Excellence) awards.