Gary Farrell Email & Phone Number

My role sees me working alongside the Acquisition and Digital Marketing Manager. I work on 3 key areas within acquisition marketing. Have taken the lead on creatives that have been used across the wider marketing team for ATL & BTL coms. Work on several projects and ad hoc requests.Digital Marketing:• Working on our digital marketing strategy.• Lead creative design briefs to our agency.• Lead digital media briefs.• Run weekly and monthly reports to take learnings.•… Show more My role sees me working alongside the Acquisition and Digital Marketing Manager. I work on 3 key areas within acquisition marketing. Have taken the lead on creatives that have been used across the wider marketing team for ATL & BTL coms. Work on several projects and ad hoc requests.Digital Marketing:• Working on our digital marketing strategy.• Lead creative design briefs to our agency.• Lead digital media briefs.• Run weekly and monthly reports to take learnings.• Budget management of campaigns.Retail Marketing:• Lead creative design briefs for retail POS.• Lead digital media briefs to support our retail stores including targeted OOH.• Budget management of campaigns.Direct Mail Marketing:• Working on our direct mail strategy.• Work on engaging acquisition coms to get new customers.• Run weekly and monthly reports to take learnings.• Budget management of campaigns. Show less

Dublin

• Working alongside the Direct Marketing Manager & CRM Marketing Manager.• Work on our base coms via sms, email & direct mail for numerous projects including product lifecycles. • Work on Virgin Media PlayMag & eNews customer content and information magazines.• Work with our data team to create a database for coms.• Briefing and working alongside numerous agencies to optimise results and take learnings from our coms.• Working with internal and external stakeholders to… Show more • Working alongside the Direct Marketing Manager & CRM Marketing Manager.• Work on our base coms via sms, email & direct mail for numerous projects including product lifecycles. • Work on Virgin Media PlayMag & eNews customer content and information magazines.• Work with our data team to create a database for coms.• Briefing and working alongside numerous agencies to optimise results and take learnings from our coms.• Working with internal and external stakeholders to deliver numerous projects. Show less

Dublin, County Dublin, Ireland

Rotation 1: Sponsorship & Brand Activation and Social Media.• Worked alongside with the SMM and creative agency team in running social channels.• Worked on identifying new sponsorship opportunities including gaming.• Worked on Virgin Media Dublin International Film Festival 2022 sponsorship and marketing plan. • This included plans for ATL, BTL, Social Media & Internal Coms. Rotation 2: Brand Management, Campaigns and Media.• Worked alongside with creative… Show more Rotation 1: Sponsorship & Brand Activation and Social Media.• Worked alongside with the SMM and creative agency team in running social channels.• Worked on identifying new sponsorship opportunities including gaming.• Worked on Virgin Media Dublin International Film Festival 2022 sponsorship and marketing plan. • This included plans for ATL, BTL, Social Media & Internal Coms. Rotation 2: Brand Management, Campaigns and Media.• Worked alongside with creative agency and media group in creating campaign plan.• Created several campaign briefs that was sent to the creative agency.• Worked closely with content providers in gaining assets for campaigns and receiving approval.• Took a leading role on premium sports package campaign and WiFi guarantee campaign.• Gave feedback and approval on numerous KV, TVC, Radio etc assets that kept to brand guidelines. • This included plans for Virgin Media TV360, Virgin Media More, Broadband and much more.Rotation 3: CRM• Worked alongside the Direct Marketing Manager & CRM Manager.• Worked on base coms via sms, email & direct mail for numerous projects including product lifecycles. • Worked on Virgin Media PlayMag & eNews customer magazines.• Worked with our data team to create database for coms. Show less

Point Square

• Working 20-25 hours a week during term time and 30 hours during holidays. • Setting up and serving tea and coffee during private events and Movie Premiers.• Setting up and serving wine, prosecco and beer in a professional manner during private events and Movie Premiers.• Barista for just under 2 years in the Costa on site.• Serving Guests during corporate events, Business meetings and many more events.• Created a retail plan with management to increase speed of… Show more • Working 20-25 hours a week during term time and 30 hours during holidays. • Setting up and serving tea and coffee during private events and Movie Premiers.• Setting up and serving wine, prosecco and beer in a professional manner during private events and Movie Premiers.• Barista for just under 2 years in the Costa on site.• Serving Guests during corporate events, Business meetings and many more events.• Created a retail plan with management to increase speed of service and to help staff upsell to drive profits• Cleaning the cinema and making sure it’s presentable throughout the day and end of night. • Serving on retail point handling cash, gift card and card transactions.• Employee of Year 2017 and employee of the month Multiple times Show less

Dublin

• Working 20 hours a week during term time and 30 hours during holidays. • Merchandising the store and facing of shelfs to make store presentable for opening next day. • Serving on retail point handling both cash and card transactions.• Helping elderly customers to car with their shopping and fuel for fires.• Taking in and packing away orders in a system for easy access.• Assisting on deli counter during busy periods.

Master Of Marketing, Marketing

Modules: Digital Marketing Strategy, Innovation and Creativity, Integrated Marketing Communications, Management of Innovation.

Bachelor'S Degree, Marketing Practice, Graduated With 2:1

Modules: Year 1: Brand Management, Economic and Market Practice, Emerging Technologies for Business, Entrepreneurship, Financial Analysis.

Leaving Cert

Student of the year twice during my time at St.Kevins. Was a big brother in 5th for incoming first years this involved helping them settle.