Laura L. Farrell, Mba Email and Phone Number
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Laura L. Farrell, Mba is a Marketing Consultant at DroneDeploy. She possess expertise in event planning, event management, public speaking, marketing, research and 14 more skills. Colleagues describe her as "Laura is the single most energetic, results-oriented person with whom I have ever worked. Even under incredibly challenging circumstances, nothing stands between Laura and getting the job done. I've seen her organize and execute major company events single-handled in less time (and with better results) than I've seen from entire teams at other companies. She has great ideas, relentless drive to get things done for the company, customers, and her team, and is an absolute pleasure to work with. If you need a top-tier marketing leader and do-er who is the best in the business at events, customer/field marketing, and sales enablement — you've found your person. Laura is the best of the best."
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Marketing ConsultantDronedeploySan Francisco, Ca, Us -
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Vice President Of Global Field MarketingProject44 Sep 2022 - Dec 2023Chicago, Il, Us -
Senior Director Of Field MarketingProject44 Apr 2021 - Dec 2022Chicago, Il, Usproject44 is the world’s leading advanced visibility platform for shippers and third-party logistics firms. p44 connects, automates, and provides visibility into key transportation processes to accelerate insights and shorten the time it takes to turn those insights into actions. Leveraging the power of the cloud-based project44 platform, organizations are able to increase operational efficiencies, reduce costs, improve shipping performance, and deliver an exceptional Amazon-like experience to their customers. -
Director Of Growth MarketingIncorta Sep 2018 - Mar 2021Foster City, Ca, Us-Build and accelerate pipeline for the field sales team by planning, developing and executingevent, field and partner marketing initiatives.-Drive key marketing programs to engage customers throughout their journey, increase advocacy,drive adoption and retention. -
Senior Field Marketing ManagerAcquia Aug 2015 - Sep 2018Boston, Ma, UsAcquia is the leading provider of cloud-based, digital experience management solutions. Forward-thinking organizations rely on Acquia to transform the way they can engage with customers -- in a personal and contextual way, across every device and channel. Acquia provides the agility organizations need to embrace new digital business models and speed innovation and time to market. With Acquia, thousands of customers globally including the BBC, Cisco, Stanford University, and the Australian Government are delivering digital experiences with transformational business impact.• Liaise with sales teams to identify, develop, and manage targeted regional and nationalmarketing programs to drive revenue growth (programs include field events, executive programs,trade shows, email, direct mail, digital advertising, industry associations, etc.)• Manage all elements of the field marketing plan, including research, budget, planning,messaging, execution and reporting.• Build and maintain ongoing communications with executives, regional sales VPs, directors, accountexecutives and marketing peers.• Manage regional marketing calendar and communication, including corporate, content,customer partner and account based marketing programs as appropriate.• Forecast, measure, analyze and track the impact of field marketing programs on sales cycles thatshow the effectiveness and impact of marketing spend on leads and pipeline per region. -
Marketing ManagerThe Sage Group (Bay Area) Oct 2014 - Aug 2015San Francisco, California, Us• Support Marketers That Matter Program, both strategically and tactically including vendor management, content creation, member outreach and communications, nominee evaluation process, website maintenance, and event oversight• Create and execute on the company’s marketing plans including but not limited to company website rebranding, content calendar strategy and management for blog and social feeds.• Oversee planning and event logistics for consultant engagement programs• Develop marketing assets including business development presentations and collateral, newsletters, consultant/client testimonials, surveys, case studies, etc.• Create content from internal assets to post through our marketing channels and build brand• Proactively manage key deliverables, budgets and timelines -
Special Events ManagerUniversity Of Nebraska-Lincoln Jul 2011 - Jan 2014Lincoln, Ne, Us• Development and implementation of over 130 events annually ranging from 15 to 3,000 attendees• Worked collaboratively with management to develop annual strategic plan and KPIs• Managed special event and campus visits budget• Generated weekly, monthly, quarterly and yearly reports with analysis of funnel• Managed team of eight• Utilized CRM for relationship management, event management and ongoing data analysis• Developed and edited event communication campaigns and copy (150+)• Assisted in development, design and implementation of electronic event registration system• Organized and maintained annual event calendar• Managed selection and hiring of team members• Maintained ongoing positive relations with donors and community organizations• Utilized CMS system to create and update website content/copy• Analyzed, tracked and monitored event statistics -
Territory ManagerUniversity Of Nebraska-Lincoln Jun 2010 - Jun 2011Lincoln, Ne, Us• Developed and maintained territory management plan for USA• Oversaw staffing and organization of over 600 high school visits and over 300 college fairs annually • Monitored territory statistics including inquiry, application, and enrollment rates• Developed and modified high school visit and college fair communication campaigns and copy• Coordinated alumni to serve as recruiters for the university• Maintained ongoing positive relations with 110 alumni recruiters and Nebraska Alumni Association• Oversaw the organization and implementation of events for hosting high school administrators• Hosted over 40 individual meetings with students and families annually -
Special Events CoordinatorUniversity Of Nebraska-Lincoln Jul 2009 - May 2010Lincoln, Ne, Us• Assisted in planning 40 special events annually• Scheduling and planning large group visits• Honors recruitment focusing on students recognized by the National Merit Corporation• Honors Ambassador Student Organization Advisor (50 students)• Host over 150 individual meetings with students and families annually -
Sales RepresentativeFiserv Aug 2007 - Jul 2009Milwaukee, Wisconsin, Us• Current Client software consulting and sales• Knowledge of software function and features• Preparation of software pricing and proposals• Ongoing knowledge and implementation of licensing rules/regulations• Submission of contract requests to Contract Administration Department -
Operations & Marketing InternIngenient Technologies Aug 2005 - Jan 2009Rolling Meadows, Il, Us• Trade Show preparation and support for International Trade Shows• Continuing artwork/graphic design for product brochures• Maintain CRM system (ACT)• Accounting procedures for International Marketing• HR liaison between Chicago and Lincoln offices -
Event, Sales And Marketing CoordinatorNebraska Party Pics Mar 2005 - Aug 2007• Development of marketing plan and facilitate Contract Negotiations• Event Coordination and event photographer• Liaison between company and customers• Supervising photographer at athletic events
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Classified Advertising AgentDaily Nebraskan Aug 2006 - May 2007Us• Classified ad collection, proofing and entry using ACT• Customer communication/support and Switchboard functions for newspaper department
Laura L. Farrell, Mba Skills
Laura L. Farrell, Mba Education Details
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University Of Nebraska-LincolnMaster Of Business Administration (M.B.A.) -
University Of Nebraska-LincolnMarketing
Frequently Asked Questions about Laura L. Farrell, Mba
What company does Laura L. Farrell, Mba work for?
Laura L. Farrell, Mba works for Dronedeploy
What is Laura L. Farrell, Mba's role at the current company?
Laura L. Farrell, Mba's current role is Marketing Consultant.
What is Laura L. Farrell, Mba's email address?
Laura L. Farrell, Mba's email address is lf****@****t44.com
What is Laura L. Farrell, Mba's direct phone number?
Laura L. Farrell, Mba's direct phone number is +161758*****
What schools did Laura L. Farrell, Mba attend?
Laura L. Farrell, Mba attended University Of Nebraska-Lincoln, University Of Nebraska-Lincoln.
What skills is Laura L. Farrell, Mba known for?
Laura L. Farrell, Mba has skills like Event Planning, Event Management, Public Speaking, Marketing, Research, Public Relations, Higher Education, Management, Data Analysis, Fundraising, Powerpoint, Social Media.
Who are Laura L. Farrell, Mba's colleagues?
Laura L. Farrell, Mba's colleagues are Blake Troutman, Rudolph De Bruyn, Knut Skåla, Grayson K, Zoe Seely, Agon Nop, Luke Cooper.
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