Farrukh Naeem Email & Phone Number

Bahawalpur, Punjab, Pk

Bahawalpur, Punjab, Pk

Bahawalpur, Punjab, Pakistan

▪ Delivered highest yearly growth of 38% in 2023 with team of 6 sales specialist and 85% footfall conversion▪ Drove in-house sales, retail sales operations, customer acquisition, conversion & best in class experience▪ Planned, developed and led product marketing plans for clients/architects guidance and revenue enhancement▪ Spearheaded & successfully executed local marketing strategies of 2 emporiums; also trained the sales team▪ Lead E2E customer service from tiles designing, selection to its installation with state of art after-sales service

Bahawalpur, Punjab, Pakistan

Faisalabad, Punjab, Pakistan

Managed RB-Health business for Imtiaz stores in Punjab along with Metro and Carrefour Faisalabad.▪ Ensured instore leadership of Health portfolio across Imtiaz Faisalabad, Gujranwala, Lahore & Islamabad▪ Led contractual executions at 6 Imtiaz stores, Metro & Carrefour Faisalabad; achieving YTD growth of 121 %▪ Improved service level of Imtiaz nationally by 20%; Developed the capability of 25+ merchandisers

Lahore District, Punjab, Pakistan

▪ Lead Pulses & Baking/Pastry category; assisted Dairy business for its day to day activities

Lahore, Punjab, Pakistan

▪ Worked as Assistant Category Manager-Dairy & managed day to day operations of 6 Billion annual business ▪ Liaison with all suppliers, sales & ops team to achieve monthly sales targets▪ Market visits of small & medium sized shops along with other IMTs and LMTs for rationalization of category assortment & pricing strategy

Lahore, Pakistan

▪ Managed Bakery & Cafe category for 2 months▪ Achieved highest ever monthly sales of PKR-38.5 M

Karachi, Pakistan

▪ Developed a launch plan for new optic white variant ▪ Analyzed industry of oral care through retail audits of the 10 key accounts & 30+ retail outlets▪ Got consumer insights through in-depth interviews of 30 potential consumers ▪ Determined purchase habits of consumers and their attitude towards whiteningtoothpastes via surveys.▪ Formulated 3 year business plan(2019-2021) for growing the brand equity and market share ofthe optic white variant

Karachi, Pakistan

▪ Managed the club with 9 executive council members and an annual budget of PKR-2.5 million. ▪ Chairperson at IBA Branding & Advertising Conference 5.0▪ Organized successfully the largest IMC Grand Launch with total 2000+ attendees▪ Led 4 Guest speaker sessions through platform of IMC▪ IBA Branding & Advertising Conference 4.0: Managed campus drives & brought registrations from distant places through social media marketing

Karāchi, Sindh, Pakistan

I was part of an international collaboration project including theoretical learning and three months of practical experience with a global virtual team. The report completed during this program was ranked in the top 15% among those of the 5000 other students from 130 universities.

Gujranwala G.P.O., Lahore, Pakistan

▪ Accustomed with CCI business, KBIs, KPIs, trade channels along with marketing execution strategies▪ Calculated distributors and retailers’ incentives for two brand drives of Gujranwala territory

Bahawalpur，Pakistan

• Field visits to various retail outlets; recommended channel plan and visit frequency of low tier• Developed a competitive strategy for maximum growth of HFS small and medium shops• Route Rationalization of 5 SRs and 4 VSRs; customer satisfaction analysis for seven P&G brands • Identified challenges, opportunities and system clinches; also recommended SKUs for HFS small and medium channels.

Lahore, Pakistan

• Procured spare parts, consumables, electronic products, industrial supplies, equipment & tools keeping in view of the market fluctuations• Ensured all contracts of power plant, in place are in complete status and are updated/renewed regularly as per requirement• Monitored daily fuel, operations, demand dispatch and chemical consumption enforcing conformance to SOP and safety regulations• Optimized demand/supply planning tools (Oracle ERP) and worked closely with maintenance and operations department along with external suppliers to ensure timely deliveries• Managed all the third party services of plant and lead some major projects including: Replacement of Conventional Lights with LED's for entire Plant, Gap Analysis of Plant (Fire-Survey), Cleaning & Inspection of HFO Tanks, RO Plant Enhancement, Cooling Towers Design Review along with Performance Improvement and more

Islamabad, Pakistan

• Lead a team of 58 drivers and 3 supervisors; performed auditing and risk assessments of overall fleet• Conducted safety meetings regularly to ensure Nestle HSEQ compliance and organized Road Safety Workshop for drivers by ITP. • Introduced & implemented HSE Vehicle Audit Checklist and managed overall maintenance of vehicles to ensure timely can bottle distribution of Nestle Waters in Islamabad territory

University Of Engineering & Technology Taxila, Pakistan

• Conducted ASHRAE Energy Efficiency Symposium-13, ASHRAE Leadership Summit, Orientation Seminar’14, Profession Building Seminar, along with Career Planning seminar at UET Taxila• Organized National Engineering & Scientific Convention ’15, TRANSYS workshop and Industrial visit to TESLA Solar• Participation of Student Branch in THERMOCON’14, VASSCAA-6 and 22nd International HVAC Expo & Conference

Kot Sarang, Pakistan

Sadiqabad, Pakistan

Master Of Business Administration - Mba, Marketing, Cgpa: 3.43

MBA Dean List Fall 2017 | Manager IBA Marketing Club | IBA MBA Hostel Batch Representative

Bachelor'S Degree, Mechanical Engineering

Activities and Societies: Chair at American Society of Heating, Refrigerating and Air-conditioning Engineers UET Taxila Student Branch..

Higher Secondary School Certificate, F.S.C Pre-Engineering, A+

• 3rd Position in HSSC-1 at school level • Academic Excellence Award at SPS Founder's Day 2010

Secondary School Certificate, Science, A+

• Certificate of Academic Excellence in Secondary School Examination