Striving to keep the tradition of my forefathers going. From IT to mithai, alhumdulillah, it's been a roller coaster ride.

OBJECT SYNERGY is a dynamic software house, capable of transforming ideas into profitable business products and applications. Besides an in-house project management and business development team in Australia, we have an off-shore development center that helps us market quality software development, Web design, mobile application development, social media campaigns, and enterprise management solutions to a global customer base. Our experienced team collaborates with customers – individuals and organizations – to understand their needs and makes a valuable contribution to productivity and growth with custom-tailored, comprehensive, and low-cost business solutions.

I oversee the technical health and growth of one of the fastest and hottest e-commerce ventures in Pakistan. In just 20 months lootlo.pk has established itself as the biggest e-commerce website in its genre of daily deals. With millions of pages being served every month to an ever growing user base, I make sure the wheels don't fall off and there is a method to the madness. Superior user experience is at the heart of everything we do at lootlo and I am where the buck stops. Always available, ready to scale, cost effectiveness and "keeping it simple" are some of the other philosophies we live and breath.

LivingMemory.com falls under the genre of social networking sites. I have been involved in the project from a very early stage, from developing its core concepts to project management and actual development.I qualified for profit sharing and share options in the company on basis of my performance after the first year.My work involves developing the site architecture in accordance with Web 2.0 standards, critical thinking, leading and managing a team of 4 people and actual development.Technology being used is .Net 2.0, Sql Server 2005, DHTML and AJAX. Achievements:1) A world first 3 dimensional self generating family tree using .Net and AJAX technologies.2) Successfully delivering a Web 2.0 application that has attracted more than 10,000 members in the first 2 months of being launched.

Orbis is a world leading enterprise marketing management software company in Asia Pacific. Orbis develops its flagship software product, Brand Manager, which has over 9000 users and clients that are the biggest and best marketers in the land.My work at Orbis involved development of the reports, Sign Off, Dashboard and Tasks section. Technologies used were .Net framework (1.1 and 2), AJAX, DotNet Charting, Sql Server, JavaScript, DHTML and Active Reports.

Worked as a .Net developer in a team of 11 members to launch EMMS 2.0; an electronic money management system using .Net and SQL SERVER 2000.