As the CEO, I provide strategic leadership and overall direction to Banik Consulting Management Group.- I am responsible for aligning the company's activities with its strategic goals and ensuring the optimal implementation of work processes and procedures.- determining the company's strategies, goals, policies, and procedures, effectively communicating them to the executive and specialized teams.- I continuously review and monitor the company's performance to ensure efficient and effective operations.- analyzing the business environment, market trends, and developments in the consulting industry to identify opportunities and challenges.- making decisions in collaboration with managers across various strategic areas of the company.- I provide scientific and specialized supervision and guidance to project expert teams.

In addition to my role as CEO, I also serve as the Director of the Banking and Finance Department.- I have led various projects in the banking and financial sector, leveraging my knowledge and expertise in external and internal branding and marketing.- One notable project I led was the rebranding of Refah Bank from 2020 to 2021. This involved developing a comprehensive branding strategy and overseeing its implementation to enhance the bank's market positioning and brand image.- Another significant project I am currently leading is the internal branding and culture project for Saman Bank. This project aims to strengthen the bank's internal brand identity and employer branding and align it with the desired organizational culture.

As a senior business and branding consultant at Tejarat Shayan Company, my pivotal role included the following responsibilities in the context of Supply Chain Financing (SCF):- Engaging with senior executives to comprehend business objectives, challenges.- Leading comprehensive market analysis, encompassing competitor research and industry trends.- Tailoring business and branding strategies to meet the company's specific needs and goals.- Overseeing in-depth market research to identify opportunities in the SCF industry.- Directing research methodologies and data analysis to comprehend customer behavior and preferences.- Guiding market segmentation analysis to refine marketing strategies effectively.- Assessing the competitive landscape to identify potential areas for differentiation.- Developing marketing plans, carefully considering all elements of the marketing mix.- Monitoring the alignment of marketing goals with customers' business objectives.- Leading the creation of brand positioning strategies based on unique value propositions.- Overseeing the integrated implementation of marketing plans.- Guiding the study of customer experience management and evaluating experiences to enhance satisfaction.- Assisting the marketing team in defining campaign goals, selecting appropriate channels and tactics.- Reviewing and guiding practical support during the implementation of marketing campaigns.- Tracking campaign performance using relevant metrics and analytics.- Offering data-driven recommendations to optimize campaigns and drive continuous improvement.- Collaborating on brand identity modifications to align with target audiences and business objectives.- Providing guidance on brand development, incorporating visual, verbal, and behavioral elements.- Understanding clients' evolving needs and business goals to provide ongoing support.- Conducting regular performance reviews and analysis to identify areas for improvement and growth opportunities.

During my tenure as Vice President and Board Member of Simorgh Tejarat Company from 2019 to 2021, I played a central role in the company's marketing performance at a senior strategic level. Simorgh Tejarat is a fintech service provider for retail bank customers. Here is a summary of my key responsibilities and involvement:- Provided strategic guidance and oversight, ensuring alignment of marketing efforts with overall company goals.- Collaborated with the CEO and Board of Directors to develop strategic plans and initiatives for business growth.- Led brand positioning efforts, focusing on consistency, effectiveness, and alignment with the target market.- Oversaw advertising strategies and campaigns to increase brand awareness and visibility.- Led and supervised creative agencies and marketing teams in developing compelling content and messages.- Managed the development of marketing strategies, with a focus on customer acquisition through various channels and tactics.- Led sales and customer service teams to enhance customer retention efforts and deliver a positive customer experience.- Provided guidance to the product development team to ensure alignment with overall business goals.- Supervised customer experience management and conducted continuous evaluations.- Monitored industry trends, market dynamics, and competitor activities to identify opportunities and challenges.- Led and supervised market research and analysis to understand customer preferences, emerging trends, and market conditions.- Utilized competitive intelligence to develop effective marketing strategies and differentiate the company from competitors.- Provided guidance and support to the marketing team, ensuring alignment with company goals.

As a Deputy Director of Marketing at Tejarat Bank from 2014 to 2019, I held a critical role in the marketing function, providing strategic leadership and management at a senior level. Key aspects of my involvement include:- Leadership and management of specialized units, including market planning, research, development, business intelligence, and brand promotion.- Formulation and implementation of effective marketing strategies aligned with the bank's overall business goals.- Direction of market development teams for conventional and electronic banking products, driving growth and innovation.- Utilization of data-driven insights from business intelligence experts to inform decision-making and enhance marketing strategies.- Oversight of brand promotion and development planning, ensuring a cohesive brand communication plan.- Development of comprehensive marketing strategies, incorporating market analysis, competitor research, and customer insights.- Establishment of clear goals and key performance indicators for marketing implementation, with ongoing monitoring and optimization.- Regular market research to stay informed about emerging trends and customer preferences.- Guiding and overseeing the study of customer experience management, and evaluating customers' experiences in using the bank's products and services to increase satisfaction and loyalty.- Leading and supervising negotiations with corporate and retail customers to understand their needs and recommend unique and appropriate banking solutions.- Supervision of marketing campaigns, managing relationships with agencies, and reviewing performance to provide valuable insights and recommendations.

As a Senior Marketing Analyst at the bank from 2008 to 2014, I made substantial contributions to management decision-making at a senior strategic level. Activities in various units within the marketing department and customer relations, I played a pivotal role in marketing initiatives and elevating the bank's product portfolio, with a particular focus on advancing e-banking products and services. Key aspects of my involvement included:- Collaborating in determining marketing strategies base on overall business objectives. - Developing comprehensive marketing plans for banking products, conducting market research and competitor analysis to identify target markets, and defining key objectives and strategies.- Researching customer satisfaction and needs to improve existing products and develop new offerings.- Studying the customer experience and compiling a journey map to optimize customers' journey in the bank.- Evaluating the experience of customers in using the bank's products and services to enhance satisfaction and loyalty.- Monitoring competition activities to stay informed and maintain the bank's competitive edge.- Setting and evaluating performance targets for individual branches, providing insights for optimization.- Negotiating with corporate customers to understand their requirements and recommend tailored banking solutions.- Collaborating with IT companies to develop innovative and technologically advanced banking services.- Playing a critical role in the overall strategic direction of the marketing function.