- Na-kd Restart Project (May 22 - Sep 22)Led a company wide project consisted of 50+ sub initiatives to reduce costs, increase efficiency and achieve profitable growth. Significantly improved RR%, GM3% and EBITDA% in 22. Focused on further improvements on P&L and cash flow in 2023. - Product Management (Sep 22 - May 23)Deputy PM of Transactions squad that is in charge of cart, checkout, payments and post-purchase experience together with internal tools.- B2B Channels Restructuring (Sep 21 - Aug 22)Involved in restructuring B2B business, separating Online & Offline teams, internal consultant for the team on strategy & execution. - International Expansion (Apr 21 - Feb 22)Website expansion (CIS Q3 & Q4 2021)Franchise business: Analyzed & evaluated opportunities in Israel, Australia, Japan, Singapore and MENA (Q1 2022)- Outlet Business (Sep 21 - Apr 22)Deputy head for clearance channel Na-kdlounge.com (ca €1.7M GMV) with full P&L and end to end operational responsibility.

Trendyol, founded in 2010, is Turkey's first e-commerce decacorn, valued at $16.5 billion. My role was spearheading international expansion efforts for the platform, brand and building the team.• Launched trendyol.de with localized content in Germany, together with en.trendyol.com for all EU countries.• Onboarded to new marketplaces as a seller in broader geographies (Mercadolibre, Lazada, Zalora etc.) with various business models (crossdock, dropship, consignment) for further GMV growth and increased brand awareness.• Expanded the International Business Development Team to meet ambitious growth targets across various geographic regions. Additionally, restructured the team from a limited number of generalists to specialized experts for enhanced scalability.• Maintained communication with strategic ally & partners (Turkish Post, Turkish Airlines, Legislators, Alibaba Group Companies -Cainiao, AntFin etc) for joint projects with a long term mindset for improving of whole Turkish ecommerce ecosystem.

• Soft-launched www.trendyol.de in Germany.• Launched Trendyol on 10+ marketplaces as a merchant via crossdock and dropship methods. • Designed and delivered an inbound project to onboard Aliexpress merchants from China to serve Trendyol.com customers in Turkey.

• Created an expansion plan for trendyol.com with geographical phasing; defined operational, legal and platform related roadblocks for targeted countries.• Identified all required service providers for the project (PSP, Courier, Broker, CMS Provider, Translation Provider), negotiated and onboarded relevant ones.• Designed component flows of the project and made sure that Trendyol international will have complete and customer friendly processes of localized content, payment, UX/UI, Logistics and Return.• Listed all required developments for the project and tracked their process (tested if necessary) along with the product management and engineering team• Conducted end to end cross-border flash sale campaigns with online retailers in CEE, CIS & GCC with Trendyol’s private label brand TrendyolMilla.

• Created monthly performance reports, market estimations, and competitive analyses for product groups.• Monitored and reported hospital-level tender results, usage data, and stock levels for both Pfizer and competitor molecules.• Provided sales performance reports at regional, town, and hospital levels, while assisting the sales team in optimizing their field efforts for maximum results.