Search Engine Marketing Manager
I was an SEM Manager at AI Media Group Digital Agency, where I managed multiple clients’ ad accounts, such as Google, Bing, Verizon, Facebook, Instagram, and LinkedIn. Some brands were New York Police Department, Panasonic USA, ConnectiCare, Churchill Downs, and Political.Com.Political.Com was my first political ad management account on Facebook. My responsibilities were: * Manage day-to-day Search Engine Marketing campaigns across different networks such as Google and Bing* Responsible for managing all elements of paid search campaigns, including campaign planning, implementation, budget management, performance review, and optimization* Execute tests, collect and analyze data, and identify trends/insights to achieve maximum ROI in paid search campaigns* Achieve targeted ROI for SEM campaigns every month* Responsible for proofreading content and ensuring the quality of the overall campaign, and maintaining the integrity of the client’s brand* Generate weekly, bi-weekly, monthly, and/or quarterly performance reports for clients, and have the ability to recognize and troubleshoot data anomalies* Keep up to date with industry trends, research industry-related media, and paid search best practices
