Faruk Toprak is an experienced digital and social media consultant with more than ten years of industry experience. He has collaborated with some of the world's largest brands.Previously, Faruk worked as an SEM Manager at AI Media Group Digital Agency in New York City. His responsibilities included developing digital marketing strategies for multiple clients, such as NYPD, Panasonic USA, Churchill Downs, Political (http://political.com/), and ConnectiCare. He also handled audience development, Google Ads, Bing Ads, Verizon Media Ads, Facebook Ads, A/B optimization, and more.Faruk is well-versed in various tools and technologies in digital marketing, including:- Paid Ads: Google Ads, Criteo, Programmatic, Facebook Ads, Bing Ads, Verizon Media, Google Merchant Center (for shopping ads)- Behavioral Targeting and Reporting: Google Analytics- Data Visualization and Reporting: Tableau, Periscope Data, Google Data Studio, Analytics 360, Google Sheets- Customer Experience (CX): Google Optimize, Insider, Optimizely, Hotjar, Heap- SEO & Keyword Planner: Semrush, ahrefs, Google Search Console, Keywords Planner, Yandex & Bing Webmaster, Similarweb- Mail Marketing: MailChimp, Constant Contact, Klaviyo, and Exponea- Data & Statistics: SalesForce, HubSpot, Zoho, MetabaseFaruk spends at least 50 hours every week on demand-generation activities. You can find his digital marketing podcast channel, "Türkiye'de Dijital Pazarlama," on Spotify and Apple Podcasts at https://bit.ly/dijital-pazarlama-tr.Personal Website: faruktoprak.comCompany Website: joykek.com
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Search Engine Marketing ManagerAi Media Group, Llc. Mar 2019 - Feb 2020New York, United StatesI was an SEM Manager at AI Media Group Digital Agency, where I managed multiple clients’ ad accounts, such as Google, Bing, Verizon, Facebook, Instagram, and LinkedIn. Some brands were New York Police Department, Panasonic USA, ConnectiCare, Churchill Downs, and Political.Com.Political.Com was my first political ad management account on Facebook. My responsibilities were: * Manage day-to-day Search Engine Marketing campaigns across different networks such as Google and Bing* Responsible for managing all elements of paid search campaigns, including campaign planning, implementation, budget management, performance review, and optimization* Execute tests, collect and analyze data, and identify trends/insights to achieve maximum ROI in paid search campaigns* Achieve targeted ROI for SEM campaigns every month* Responsible for proofreading content and ensuring the quality of the overall campaign, and maintaining the integrity of the client’s brand* Generate weekly, bi-weekly, monthly, and/or quarterly performance reports for clients, and have the ability to recognize and troubleshoot data anomalies* Keep up to date with industry trends, research industry-related media, and paid search best practices -
Digital Marketing Account ManagerCruisemon Inc Aug 2018 - Mar 2019New York, United StatesI worked as a Digital Marketing Account Manager at Cruise Norway (Cruisemon INC). My responsibilities were: I managed the SEM and web team in the company. They were responsible for Google Ads, Bing Ads, and Social Media Ads. One person worked solely for website development, and we have four different brand websites. I edited and fixed any problem on cruisenorway.com.I managed four brands (Expedition Voyages, Epic Polar, Cruise Norway, World Cruise Finder), Google Ads, Bing Ads, Facebook, and Instagram Ads. Personalize websites via Google Optimize and Insider. Remarketing strategies via Google Ads, Bing Ads, Facebook Ads, Email marketing every other week (Constant Contact), CRM lead management via HubSpot, analyzing website activity via hotjar, and fixing technical SEO issues via semrush.com. Social media analytics via semrush and later tools. We tracked conversion rates, found new solutions, and used Tableau to visualize all the data.KPIs and Goals • Reducing, Customer Acquisition Cost (CAC). • Increasing conversions (leads). • Optimizing website and content with A/B testing based on user location and demographics.• Increasing the website page rank and optimizing the entire website for specific keywords to appear organically on the first page.I continuously measured and optimized the account’s performance to achieve objectives and KPIs.
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Digital Marketing ProfessionalCanon Eurasia Jan 2018 - Jul 2018Istanbul, TurkeyI was working at CANON as a Digital Marketing Professional. I managed all of their digital occupations. My responsibilities while at Canon were:* Overseeing all digital PPC ads (Google Ads /Facebook ads), as well as social media (İnstagram, Linkedin, Facebook, Twitter)* Optimizing and efficiently managing PPC campaigns.* Creating monthly marketing reports to see how to reach goals and KPI.* Creating Google Ads campaigns (Ads) with the agency.* Measuring the quality of Banner ads on vendor's websites. (vatan, media markt, hepsiburada, etc.),* Creating new Digital campaigns for new products, B2B and B2C.Everything was project-based work. -
Digital Marketing Account ManagerAll Marble Tiles Jan 2015 - Dec 2017New Jersey, United StatesI was working as a Digital Marketing Account Manager at All Marble Tiles. I managed all online sales from Wayfair, Houzz, and allmarbletiles.com. My responsibilities while at All Marble Tiles were: For SEO: I managed Link Building, Mobile Search, Search Ranking Factors, Technical SEO, Schema / Semantic Search, Local Search, SEO for eCommerce, Authorship, PageRank, and Content Marketing to aid SEO and Youtube Optimization.For SEM: I manage; PPC, CPC, Retargeting, Geotargeting, Mobile Search Advertising, Keywords Research for SERP ads, Enhanced Campaigns, Google Ads, Bing Ads, PLAs for eCommerce, CPA, Facebook Pixel, Content writing for ad CTA ext.Create a Google Ads campaign and track the performance and improve it. Tracking for conversion and bonus rates between Facebook Pixel and our website and Google Ads and our website. Google Analytics monthly reports to see website and sales performance, especially sales funnel, were essential in the information. I checked Google Search Console daily to allocate keywords from Google Ads. Keywords analysis for the website. To find a fit customer audience for the business after analyzing Google and Facebook Pixel reports. Sales reports monthly for every channel. E-mail marketing every two weeks. Re-marketing for prior customers. Managing all social media accounts; Twitter, Facebook, Youtube, Linkedin, Google Plus, Instagram, and Pinterest.
Faruk Toprak Education Details
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3.55/4 -
3.31/4
Frequently Asked Questions about Faruk Toprak
What schools did Faruk Toprak attend?
Faruk Toprak attended Marmara University, Mehmet Akif Ersoy University.
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Faruk Toprak
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