Faryal Malik Email & Phone Number

Pakistan

Karāchi, Sindh, Pakistan

Managed a team of commercial executives overseeing FMCG brand portfolio, new acquisitions, top-line KPIs (GMV, orders, items, buyers, repurchase rate, assortment availability), campaign execution, and growth (retention & expansion) strategy. Executed in-depth analysis of current portfolio to identity underperforming brands and collaborated with.

Karāchi, Sindh, Pakistan

Karāchi, Sindh, Pakistan

Developed and executed targeted client acquisition strategies in the IT industry, resulting in a steady and qualified lead pipeline, contributing to a 45% increase in sales conversions over two consecutive quartersProactively maintained post-sale client relationships, ensuring high levels of satisfaction and identifying upsell and cross-sell opportunities.

Karāchi, Sindh, Pakistan

Successfully onboarded high value clients from fintech and ecommerce within the seeding round contributing to a 60% increase in client base and a 15% increase in recurring business leveraging customized retention strategies Collaborated with cross-functional teams to ensure smooth mapping of the MVP, identifying and filling operational gaps leading to a.

Karāchi, Sindh, Pakistan

Developed and implemented comprehensive marketing strategies and annual marketing plans, contributing to a 40% increase in student enrollment and community engagementOversaw all social media channels, developing and executing strategies to increase engagement and reach, resulting in a 25% increase in follower growth and online interactionsManaged the.

Karāchi, Sindh, Pakistan

Managed social media pages for Ponds, Always, Ocean Mall, and Snack city. Conducted web analysis and competitor analysis. Made content calendars and monthly insight reports

Karāchi, Sindh, Pakistan

Monitored customer satisfaction and sales and reported compliance. Led event management activities (campus drives, sales, and social media marketing) for Redbull Campus Cricket and Sound Clash (2018)

Bachelor'S Degree, Communication And Design, 3.60

Activities and Societies: Manager - Yearbook Photography (data management and logistics) President Mouseequi President Raqs Lead Vocalist.

Bachelor Of Arts - Ba, Journalism, 3.33

Activities and Societies: Worked with Global Minnesota (a non-profit organization) to teach young children about the culture of Pakistan..