Head Of Marketing And Public Relations
Paramount International School (Pakistan)
Lahore, Pakistan
• Collaborate with school leadership to develop comprehensive marketing plans aligned with school goals and objectives.• Identify target audiences and develop strategies to reach them effectively.• Utilize various marketing channels such as social media, email marketing, advertising, and events to promote the school.• Draft press releases, articles, and other communications materials to highlight school achievements, events, and initiatives.• Respond promptly and professionally to media inquiries and manage any potential crisis communications.• Coordinate the production of marketing materials such as brochures, flyers, and digital content.• Organize promotional events, open houses, and campus tours to showcase the school's facilities and programs.• Establish strong relationships with current students, parents, alumni, and the local community.• Communicate regularly with stakeholders to keep them informed about school news, events, and achievements.• Track the effectiveness of marketing campaigns and PR initiatives using key performance indicators (KPIs) such as website traffic, social media engagement, and enrollment numbers.