Farzane Moradi Email & Phone Number

Istanbul, Turkey

United Kingdom

Freelance Digital Marketing SpecialistUK, RemoteAug 2024 – PresentI partnered with an online art retailer to create and implement digital marketing strategies aimed at increasing foot traffic to their physical store and boosting online sales of their art collections. My key contributions included:-Competitor Analysis: Conducted thorough research to analyze competitors and identify opportunities for growth.-Persona & Brand Identity Development: Developed detailed personas and brand identity frameworks to refine marketing efforts.-SWOT Analysis: Performed a SWOT analysis to guide strategic planning and improve business performance.-Campaign Strategy Planning: Led the creation of two digital marketing campaigns—one to drive in-store visits and another to promote a special art collection.-Customer Journey Design: Designed tailored customer journeys across email marketing, social media, SEO, and paid advertising to maximize engagement.

Australia

Project: SEO & Digital Marketing ConsultantMay 2024 – Aug 2024Austria & Queensland, RemoteAs the SEO consultant and mentor for a service-based website, I was responsible for developing and executing a comprehensive digital marketing strategy aimed at improving organic search visibility and increasing website traffic. My key contributions included:-SEO Strategy: Created a robust SEO strategy focused on keyword research, on-page optimization, and organic traffic growth.-Google Ads Campaigns: Managed a Google Ads campaign focused on maximizing clicks, alongside an organic SEO strategy for improved search performance.-Content Marketing: Led content marketing initiatives, using tools like SEMrush and AnswerThePublic to identify trending topics and high-ranking keywords for blog posts.-Collaboration & Training: Collaborated with a team of 4 writers, guiding them in SEO best practices. Trained team members on on-page SEO and content optimization techniques.Traffic Monitoring & Analytics: Utilized GA4 and Microsoft Clarity to track user behavior, event tracking, and monitor website performance.This project showcases my skills in SEO strategy, content marketing, paid search campaigns, and mentoring teams to ensure long-term growth and success.

Catalonia, Spain

1.Competitor Analysis and ResearchConducted in-depth competitor analysis to identify market trends and opportunities using SEMrush and Ahrefs.2.Digital Marketing Strategy DevelopmentDeveloped comprehensive digital marketing strategies tailored to business objectives across SEO, PPC, and social media.3.OKR Planning and ExecutionDesigned and implemented a 3-month OKR (Objectives and Key Results) plan, establishing monthly and weekly objectives with measurable key results for consistent progress tracking.4.Google Ads Campaign ManagementExecuted Google Ads search campaigns targeting high-intent commercial queries, utilizing SEMrush for keyword research and performance analysis to optimize ad spend.5.GA4 Event TrackingImplemented Google Analytics 4 (GA4) for detailed event tracking and user behavior analysis, setting up custom events to monitor key interactions and conversion pathways.6.Looker Studio ReportingCreated comprehensive monthly reports using Looker Studio (formerly Google Data Studio), analyzing and visualizing data to provide actionable insights for stakeholders.7.Google My Business (GMB) OptimizationOptimized Google My Business listings to enhance local search visibility, managing reviews and engaging with customers to improve online reputation.8.Commercial Team CollaborationCollaborated with the commercial team to identify and deliver key value propositions, developing strategies aligned with commercial goals to drive business growth.9.Social Media Team CollaborationWorked closely with the social media team to increase brand awareness and engagement, coordinating content strategies and campaigns to enhance online presence.10.Keyword Research and SEO OptimizationConducted thorough keyword research for service pages using SEMrush and Ahrefs to attract organic traffic, optimizing service pages with targeted keywords to improve search engine rankings.

19Kala is an online shop, selling mobiles and smart gadgets + WordPress magazine publishes topics about Tech-Keyword Research and Competitor AnalysisConducted keyword research for various products using SEO tools.Analyzed competitor strategies to identify optimization opportunities.-Content Strategy DevelopmentSuggested informational pillar cluster topics for the magazine to enhance SEO performance.Optimized product content with relevant keywords and implemented schema markup.-Content OptimizationEnsured magazine content is both user-friendly and SEO-friendly, improving site usability and search rankings.Content CollaborationCollaborated with five content creators to produce high-quality content for the shop and magazine, aligning with SEO best practices.-Technical SEO ManagementMonitored and resolved technical issues using Google Search Console and Screaming Frog to maintain site health and improve indexing.-Off-Page SEO CampaignsExecuted off-page SEO campaigns to build backlinks and improve domain authority.

Shīrāz, Fars, Iran

Raha Mehr is Travel agency, operating various tours in Iran to show another view of Iran. The agency has two websites, Iranontour.com, and iranonadventure.comI have experience in various fields of Tourism in Iranontour, with more focus on digital marketing. -WordPress ManagementManaged WordPress panel, ensuring efficient site performance and content updates.-On-Page SEOImplemented on-page SEO strategies to enhance search engine rankings and improve website visibility.-Content Strategy DevelopmentDeveloped content strategies for category pages and blog posts, focusing on user engagement and SEO.-Social Media ContentCreated and managed content for social media platforms to increase brand awareness and engagement.-B2C Content Marketing StrategyDeveloped and executed content marketing strategies for B2C marketing to attract and retain customers.-Content Optimization with SEO PluginsOptimized content using SEO plugins to improve on-page SEO and enhance site performance.-B2B Email MarketingManaged B2B email marketing campaigns using Mailchimp, focusing on audience segmentation and engagement.

-Research skills-sustainable transportations system, -design urban cycling routes