- Led the product vision and feature development for Flowjin, an AI-powered platform that helps marketing teams boost ROI by reducing content creation costs in both time and money. Collaborated with a team of five to create a user-friendly tool that enables non-technical users to transform long-form content into social-ready clips via a text-based editing interface.- Designed and prioritized key features, including an intuitive Studio that allows easy video editing with tools for adjusting visuals, scenes, and layers (captions, titles, speaker avatars, audiowaves, backgrounds, etc.), enhancing branded content creation by 60%.- Translated user feedback into actionable product solutions, continuously refining features to improve usability and engagement.

- As CPO, led the development of Nahartime’s key features, including a streamlined ordering website with weekly pre-ordering, allowing staff to schedule meals for an entire week, reducing daily ordering hassle.- Built a comprehensive dashboard for managing orders, meal calendars, company credits, and quality control, giving companies full visibility and control over meal services.- Established tools for vendor management and quality assurance, ensuring consistent meal standards and reliable delivery by fostering strong partnerships with food providers.- Optimized delivery scheduling across company locations, improving reliability and staff satisfaction.Impact: Enhanced employee convenience, reduced HR involvement in meal management by 100%, and strengthened vendor relationships, resulting in high client retention and user satisfaction.

- As CPO, led the development and growth of Delino’s multi-product ecosystem, creating industry-leading food ordering solutions for both consumers and vendors across Iran.Key Products and Responsibilities:- B2C Food Ordering Platform: Developed a user-centric website allowing customers to discover nearby restaurants, view live menus, place orders, track deliveries, and provide feedback. Enhanced user experience and engagement through reliable order tracking and customer feedback features.- Vendor CMS and Middleware Integration: Created a comprehensive CMS for Delino’s support team, call center, and vendors, enabling order management, vendor and menu maintenance, and financial tracking. Integrated a middleware solution to sync restaurant menus in real-time, giving vendors a dashboard to manage orders, track finances, and coordinate with city agents.- Vendo - White-Label Ordering Platform: Launched and scaled Vendo, now the leading white-label ordering solution in Iran. Vendo empowers vendors to launch branded ordering sites on their own domains within minutes, powered by Delino’s ordering engine. This platform ensures real-time synchronization of menus and financials between vendors' Delino profiles and their custom Vendo sites.Impact: Established Delino as a comprehensive food ordering solution, expanding market reach, enhancing vendor capabilities, and solidifying Vendo’s position as the top white-label ordering platform in Iran, with high client satisfaction and increased operational efficiency.