Cardify aims to make spending across various fiat and digital currency wallets as seamless as possible. The brand's core values revolve around the cardinals of flexibility and efficiency.Some of my responsibilities includes:-Crafting User Stories, Roadmaps, and Product Requirements Documents: I outline the user journey and necessary features through comprehensive documentation to guide our product development.-Enhancing Products through Data-Driven Insights: Leveraging analytics, I analyze user behavior, resulting in a 41% increase in product usage and informed decisions for improvements.-Conducting Market and User Research: I explore new markets like Ghana and South Africa, tailoring our products to diverse landscapes.-Managing Product Metrics and Analytics: I oversee tracking key metrics to guide strategic decisions and optimisations.-Collaborating Cross-Functionally: I work closely with teams to enhance product features and the overall user experience.-Partnering with Product Marketing: I contribute to defining product positioning and engaging with our audience on social media platforms.-Gathering Requirements for Expansion: I collect business and product requirements for expansion into new markets like Uganda and Kenya.-Shipping Innovative Features: I lead the development of new features, enriching our product suite to address user needs effectively.