Lead the end-to-end management and optimization of the e-commerce platform, ensuring a seamless and high-performing user experience across all touchpoints.Develop, implement, and refine comprehensive e-commerce strategies to drive online sales growth, increase brand visibility, and enhance customer acquisition and retention.Utilize data-driven insights and performance analytics to inform strategic decisions, optimize conversion rates, and improve overall e-commerce KPIs.Collaborate cross-functionally with digital marketing, design, and content teams to plan and execute high-impact digital campaigns, promotions, and sales initiatives.Manage and streamline inventory, logistics, and fulfillment processes to ensure efficient operations and on-time order delivery.