Faseeha Farhan Email & Phone Number

Colombo, Wp, Lk

1) Drive revenue for a US-based ecommerce jewelry brand via Google ad campaigns.2) Analyze ROAS, new user ROAS, and overall organizational profitability on a weekly basis3) Develop and adjust the Google ads structure for optimal execution.4) Execute performance max (Pmax) for shopping, standard shopping ads and search campaigns on Google with an ad spend of USD 15,000 per month on google.5) Analyze monthly product spends and product revenue across Meta and Google platforms to inform decisions on product performance.6) Manage Google Merchant Center via Channable by creating custom labels and grouping products based on categories for campaign execution.7) Utilize attribution platforms like Triple Whale to analyze daily, weekly, and monthly peformance metrics.

Colombo, Western Province, Sri Lanka

1) Executing Paid Media Campaigns for Sri Lanka’s No 1 Telco Dialog Axiata PLCAwareness, Engagement & Conversion Campaigns across, META, Google & LinkedIn. Executing 80% of the campaigns heavily focused on conversions a) Data Pack Activation Campaigns for Mobile & HBB packages ( Fun Blaster, Triple Blaster, Netflix Unlimited) – Awareness & Conversion Driven Campaigns b) Driving Online Sales for HBB Routers with approx. to 300 per month & DTV Connection close 250 per month online sales from META & Google Search Ad Campaigns. Overall selling 12,500 DTV and HBB connections Online. c) IPhone, Samsung preorder campaigns driving close to 130 iPhone 12 preorder in a period of 1 week from META & google Campaigns 2) Executing App Installs & App Engagement Campaigns for Genie ( mobile Wallets) – Driving over 16,000 app registration for genie 3) Executing Product Catalog Sales campaigns – Collaborative ads (CPAS) with daraz for Swisstek maintaining an ROAS of 2-4 while executing catalog sales on the brand site for DIMO Retail with a ROAS of 34) Executing lead generation campaigns for various clients on Facebook & LinkedIn - Dialog Enterprise , LB Finance, Havelock City, 5) Experiments and carrying out different A/B test with Custom, Seed & Lookalike Audiences , Creatives & landing Pages6) Creating media plans, & reviewing media Plan Costings for KPI driven campaigns 7) Setting up conversion tracking via GTM, Facebook Pixel, LinkedIn Insight Tag 8) Creating Looker Studio Reports, providing campaign insights reports for campaigns9) Collaborating with cross functional teams – Working closely with the account managers understanding brief and providing Campaign solution and performance 10) Training subordinates with reviewing teams media plans and assisting with campaign set ups

1) Maintaining and Monitoring the digital channels. 2) Organizing, Prioritizing and meeting deadlines 3) Team management (Internal) and reporting on the team's updates.4) Training the subordinates with the domain knowledge 5) Keep abreast of the new social site, web technologies and digital trends: implement these new technologies in developing campaigns and updates current campaigns to include new information6) Proposal writing and reviewing. 7) Strategic planning for the client's digital marketing activities - Identify the client's business objectives, define and implement suitable strategies to achieve the desired goal.8) On time delivery of the digital media marketing activities as agreed with the clients.9) Track KPI's of the digital campaigns and provide actionable insights. 10 ) Handling digital media budgets of clients and allocating the digital media spend for various activities.Some of the Clients handled- Singer Sri Lanka, Richlife Dairies, First Capital Holdings, PLC, D L & F De Saram, Bairaha PLC, Informatics Institute of Technology (IIT), Renuka Foods, Mr Pop Sri Lanka, Academy of Finance

Sri Lanka

SOCIAL MEDIA MARKETING• Planning and implementation of social media marketing strategies for reputed brands in Sri Lanka, in collaboration with the client.• Creating quarterly/monthly content plans for social media• Managing the social media profiles of clients (including daily postings, managing campaigns and competitions)• Desiging basic artwork for social media posts• Developing quarterly/monthly advertising budgets for clients, including campaign budgets• Monthly reporting (including web analytics, and Social Media Analysis) of digital media campaigns of clients• Coming up with innovative social media ideas to engage with the target audiences of each client • Ensuring questions/inquiries from customers have proper and timely responses.• Identifying social and market trends and working with marketing teams to to stay on top of those trends• Monitoring competitor brands' social media activitySEARCH ENGINE OPTIMIZATION• Conducting Keyword Researches for various industries - identifying relevant keywords with high search volume to optimize for• Knowledge of ranking factors and search engine algorithms• Conducting basic SEO Audits on websites (crawlability, internal health, keyword ranking, site speed etc.)• Comprehensive On-Site Optimization of a Website (meta data, image optimization, cross-linking, sitemaps etc.)• Optimizing copy for search engine optimization• Monitoring Webmaster tools (Google Search Console etc.) and identifying trends and anomaliesCONTENT MANAGEMENT• Collaborate with marketing and design teams to plan and develop site content, style and layout• Create and publish engaging content• Liaise with content writers to ensure brand consistency• Optimize content according to SEO• Use content management systems to analyze website traffic and users engagement metricsWEB ANALYTICS• Experience with website analytics tools for content-based sites

Master Of Business Administration - Mba

Marketing, Postgraduate Diploma In Marketing ( Level 7) | Associate (Acim)

Activities and Societies: Member of the CIM Student Committee - Sri Lanka Region (2016)Successfully Completed

Professional Diploma In Digital Marketing

Successfully Completed

Gce Cambridge Advance Level (Commerce)

- Member of the Commerce Society Organizing Committee - Member of the Library Society Organizing Committee - Interclass Debate Competition

Certificate Course In Computer Science

Successfully completed CCS