Fernando Asenjo

Fernando Asenjo Email and Phone Number

IA and Digital Innovation Manager @ Dermofarm
Barcelona, CT, ES
Fernando Asenjo's Location
Barcelona, Catalonia, Spain, Spain
About Fernando Asenjo

Experience in translating business needs into appropriate technological solutions. Technology is simple and makes sense when its purpose is well understood. I enjoy building from the use case, being rigorous in process analysis and then innovating with technology. Test cheaply, quickly, and measure to make data-driven decisions.I work on multinational Conversational and Generative AI projects, and as an adjunct professor at ISDI, delivering masterclasses in AI and digital transformation.Currently, I am exploring the potential of automation and customer service in the insurance sector, which is data-intensive and full of opportunities.

Fernando Asenjo's Current Company Details
Dermofarm

Dermofarm

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IA and Digital Innovation Manager
Barcelona, CT, ES
Website:
dermofarm.com
Employees:
382
Fernando Asenjo Work Experience Details
  • Dermofarm
    Ia And Digital Innovation Manager
    Dermofarm
    Barcelona, Ct, Es
  • Allianz Technology
    Co-Leader In Generative Ai Solutions
    Allianz Technology Dec 2023 - Present
    Barcelona, Cataluña, España
    - Leadership in Proof of Concepts: Implementation and design of Generative AI solutions, including 4 successful PoCs in Knowledge AI (e.g., RAGs, Fine-Tuning) and innovative projects with Copilot in Contact Centers.- Development of Business Cases in Generative AI: I have led the creation of Business Cases for various generative AI functionalities, gaining deep knowledge of technical components (e.g., Weaviate DB, LLM tokens/queries, chunking techniques) as well as their cost scalability… Show more - Leadership in Proof of Concepts: Implementation and design of Generative AI solutions, including 4 successful PoCs in Knowledge AI (e.g., RAGs, Fine-Tuning) and innovative projects with Copilot in Contact Centers.- Development of Business Cases in Generative AI: I have led the creation of Business Cases for various generative AI functionalities, gaining deep knowledge of technical components (e.g., Weaviate DB, LLM tokens/queries, chunking techniques) as well as their cost scalability to establish different pricing models.- Innovation Workshops and Commercial Management of Generative AI Solutions: Facilitating the discovery of use cases for clients to create a product backlog and roadmap, enabling the creation of new commercial offerings. Show less
  • Allianz Technology
    Project Manager - Conversational Ai #Artificial Intelligence
    Allianz Technology Sep 2022 - Present
    Barcelona, Cataluña, España
    - Management of International Projects: I lead end-to-end implementations of voicebots and chatbots in Europe, Asia, and Oceania, improving efficiencies in Contact Centers and managing over one million calls annually.- Team Leadership: I manage technical and business teams of 7 people per project, coordinating with other stakeholders (e.g., telephony providers, bot designers, speech-to-text services) to ensure timely and within-budget deliveries.- Business Development and… Show more - Management of International Projects: I lead end-to-end implementations of voicebots and chatbots in Europe, Asia, and Oceania, improving efficiencies in Contact Centers and managing over one million calls annually.- Team Leadership: I manage technical and business teams of 7 people per project, coordinating with other stakeholders (e.g., telephony providers, bot designers, speech-to-text services) to ensure timely and within-budget deliveries.- Business Development and Solution Innovation: I establish partnerships with sales teams to develop new commercial strategies based on data analysis that increase revenue (e.g., leading innovation workshops with clients to create a product backlog resulting in new projects).- Communication Skills: Effective communication and documentation management for the executive team at Allianz Technology, Head of Contact Centers, and other business units. Show less
  • Isdi
    Product Owner | Associate Professor
    Isdi Oct 2020 - Present
    Barcelona, Cataluña, España
    - Trained +500 students and collaborated with groups such as DAMM, Accenture, Merck, Grupo VW, La Caixa, Mapfre, Catalana Occidente, and EY.- As a Product Owner, I mentor students in corporate programs and the DIBEX program, applying knowledge of technology, innovation, and digital transformation to their academic projects.- As an Associate Professor , I deliver masterclasses and workshops in Artificial Intelligence and Generative AI for companies and international master's… Show more - Trained +500 students and collaborated with groups such as DAMM, Accenture, Merck, Grupo VW, La Caixa, Mapfre, Catalana Occidente, and EY.- As a Product Owner, I mentor students in corporate programs and the DIBEX program, applying knowledge of technology, innovation, and digital transformation to their academic projects.- As an Associate Professor , I deliver masterclasses and workshops in Artificial Intelligence and Generative AI for companies and international master's programs within the Digitalent group. Theoretical and practical classes focused on productivity improvements and specific use cases. Emphasis on prompting, analytics, Copilot, automation, and tools such as ChatGPT, Perplexity, Gemini, Anthropic, Power Automate, Midjourney, Stable Diffusion, and Microsoft 365 Copilot. Show less
  • Grupo Planeta
    Digital Project Manager - Innovation
    Grupo Planeta Jun 2019 - Sep 2022
    Barcelona Area, Spain
    - Incorporated a new technology (Virtual Voice assistant - AI) from scratch into the organization and managed the end to end process from design to monetización across 5 voice applications in 7 countries with resulted in +3M active users and more than 10 new integrated technology features annually- Drove innovation into old internal projects which involved creating new MVPs to test in the market, scaling them and incorporating the successful ones into the business- Research and… Show more - Incorporated a new technology (Virtual Voice assistant - AI) from scratch into the organization and managed the end to end process from design to monetización across 5 voice applications in 7 countries with resulted in +3M active users and more than 10 new integrated technology features annually- Drove innovation into old internal projects which involved creating new MVPs to test in the market, scaling them and incorporating the successful ones into the business- Research and analyzed the business viability of new technologies (AR/VR, Blockchain and Artificial Intelligence) and shared this knowledge across the company in a “Learn and be Curious Hub”-Led the internal innovation program which helped different business units to implement an innovation mindset through ideation of new projects and developing a variety of innovation methodologies- Managed the business and commercial relationships with our partners: Amazon Alexa, AWS, IT providers, internal stakeholders and relationships across the digital and innovation ecosystem in Madrid and Barcelona- Supported and collaborated with the venture corporate division to scout and identify new startups and disruptive technologies. Show less
  • Unnax
    Sales Manager
    Unnax Apr 2018 - Jan 2019
    Barcelona
    Banking as a Service Platform based on three engines: payments, account aggregation and identity verification - Carried out sales, project management and innovation activities related to electronic payments, PSD2 and Banking APIs focusing on SME in many sectors from retail to insurance- Managed the whole sales funnel from prospecting new leads managing one SDR team member to deal closing and account management to increase the ARR-Monitored weekly sales to maximize the… Show more Banking as a Service Platform based on three engines: payments, account aggregation and identity verification - Carried out sales, project management and innovation activities related to electronic payments, PSD2 and Banking APIs focusing on SME in many sectors from retail to insurance- Managed the whole sales funnel from prospecting new leads managing one SDR team member to deal closing and account management to increase the ARR-Monitored weekly sales to maximize the department turnover and provide biweekly business reports to the Co Founders and CEOs -Drove and executed product innovation and special initiatives with different teams to meet current and future customer needs - Collaborated with clients to create innovative solutions and develop targeted action plans- Participated in marketing campaigns strategy and marketing automation - Sectors: Banking, Lending, Crowdfunding, Insurtech, Fintech and e-commerce- Key user in Hubspot Show less
  • Pich Technologies
    Cpo (Entrepreneur Experience)
    Pich Technologies Jan 2017 - Apr 2018
    Madrid
    Software as a Service Platform - Played an important role in defining the product, being the CPO and setting the company roadmap whilst acquiring B2B clients - Gained experience in end-to-end product management and integrating new technologies into the company's portfolio of products - My main contribution was to create and integrate the data categorization engine. I was also responsible for creating the payment ecosystem with a third party provider using Blockchain… Show more Software as a Service Platform - Played an important role in defining the product, being the CPO and setting the company roadmap whilst acquiring B2B clients - Gained experience in end-to-end product management and integrating new technologies into the company's portfolio of products - My main contribution was to create and integrate the data categorization engine. I was also responsible for creating the payment ecosystem with a third party provider using Blockchain (e-wallets) - Designed and executed marketing campaigns, marketing automation, and CRM management - Sectors: Lending, Real Estate, Currency Exchange, Fintech - Key user in Salesforce (CRM) and Pardot Show less
  • Alia Capital Partners
    Junior Investment Analyst
    Alia Capital Partners Sep 2015 - Feb 2017
    Spain And Mexico
    Private Equity - LATAM- Junior Investment Analyst: financial modeling, financial statements analysis onmiddle market companies based in Mexico and Spain.- Other duties: drafted investors report memorandum on portfolio companies,business plan and selling memorandum.- Key user in Excel and Power Point

Fernando Asenjo Skills

Private Equity Digital Sales Electronic Payments Negociation Mercados Financieros Microsoft Excel

Fernando Asenjo Education Details

Frequently Asked Questions about Fernando Asenjo

What company does Fernando Asenjo work for?

Fernando Asenjo works for Dermofarm

What is Fernando Asenjo's role at the current company?

Fernando Asenjo's current role is IA and Digital Innovation Manager.

What schools did Fernando Asenjo attend?

Fernando Asenjo attended Isdi, Universidad Pontificia Comillas, Ieb.

What skills is Fernando Asenjo known for?

Fernando Asenjo has skills like Private Equity, Digital Sales, Electronic Payments, Negociation, Mercados Financieros, Microsoft Excel.

Who are Fernando Asenjo's colleagues?

Fernando Asenjo's colleagues are Fernando Viñals Lorente, Mireia Plaza Carbó, Santiago Rusiñol, Isabel Gamez, Rosa Isabel Pérez, Marina Granados Alcala, Cristina Romero.

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