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Fred Askham Email & Phone Number
Vice President of Analytics at IMM - Ideas Made Measurable
at
Freelance
1 work email found
@imm.com
1 phone found area 303
LinkedIn matched
4 data sources
Profile completeness 100%
Current company
Role
Vice President of Analytics at IMM - Ideas Made Measurable
Location
Boulder, Colorado, United States
Who is Fred Askham? Overview
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Quick answer
Fred Askham is listed as Vice President of Analytics at IMM - Ideas Made Measurable at Freelance, based in Boulder, Colorado, United States. AeroLeads shows a work email signal at imm.com, phone signal with area code 303, and a matched LinkedIn profile for Fred Askham.
Fred Askham previously worked as Vice President of Analytics at Imm - Ideas Made Measurable and Director Of Analytics at Imm - Ideas Made Measurable. Fred Askham holds Bachelor Of Arts (Ba), Economics from University Of Colorado Boulder.
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{first_initial}{last}@imm.com
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Profile bio
About Fred Askham
As the Director of Analytics, I lead a team of 4. I am fluent in SQL, R, and Python and have written production level code in all three languages. I have helped to lead the implementation of fully automated reporting and analytics systems, and am in charge of developing and launching data products and systems. This includes product identification, cross departmental requirements gathering, software systems development & testing, marketing material builds, product sales and client management. Over the past two years, my team has becoime a profit center and is now considered a growth driver for the business.The accomplishments of my team range. We have developed and maintain fully automated reporting UIs for each of our clients to provide easy access to marketing data and KPIs for cross channel and platform media buys. We specialize in fully integrating multiple third party ad serving systems (Adform TPAS, Amazon Attribution, etc.) into our data flows to enrich data for our clients and internal teams. And we actively run and maintain a fully proprietary, and patent pending, near real time digital media attribution technology which measures eCommerce sales incrementality for our clients using Rubin Causal Model methodologies (which is now the industry standard for such measurement).I am interested in machine learning systems, outside of standard open source ML API functions. I have focused my learning on genetic and evolutionary algorithms due to their larger degree of flexibility in solving more complex problems. I currently run two models of my own design that produce media buying bidding optimization recommendations and equity trading signals for inversely correlated equities markets respectively.Recently I have been working on a series of products. A neutral 3rd party data brokerage product to provide new revenue stream for retailer brands, a walled garden data recapture technology to provide our clients a holistic view of performance without the measurement bias implied in a walled garden, and an active brand attributes measurement product.While my job encompasses a great deal of math and data pipeline engineering, I have found that data is only as good as the understanding that it creates, which is why I also spend a great deal of time providing in depth analysis, recommendations, and thought frameworks for our clients and internal teams. Outside of work I'm an avid aquarist, skier, and handyman of sorts. I play a mean foosball and love stand up comedy. I read Scientific American regularly and enjoy Sci-fi flicks and Star Wars.
Listed skills include Economics, Industrial Organization, Antitrust Economics, Stata, and 23 others.
Current workplace
Fred Askham's current company
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12 roles
Fred Askham work experience
A career timeline built from the work history available for this profile.
Vice President Of Analytics
Current
Mar 2021 - Present
Director Of Analytics
Currently responsible for working with the team to ensure that we continue to push our three data products from alpha and beta stages through to enterprise level. Responsible for building streamlined and standardized processes to make workflow easier for the team and improve turn around times and accuracy.
Sep 2017 - Mar 2021
Associate Director Of Analytics
Responsible for managing a team of 6 data scientists and analysts. My focus was on improving departmental processes and developing data products that can be brought to market or used internally for media optimization or creating internal efficiencies. As associate director I led the team to build standardized internal reporting, which sped up reporting.
Feb 2017 - Sep 2017
Lead Data Scientist
As the Lead Data Scientist at IMM, I directly manage two data scientists as well as help to lead and guide the broader analytics and data engineering departments. My team is focused on both the day to day automation and maintenance of our data tasks and systems as well as the development of unique and proprietary data products. Of late, our accomplishments.
May 2016 - Feb 2017
Business Analyst Team Lead
I lead a team of five individuals - three data engineers, a DBA, and a statistician. our goal is to further automate the reporting and optimization of Digital media to ensure a seamless BI experience for our clients as well as ensure that digital media dollars are directed toward the highest possible ROI channels. I recently have worked with Keith Pieper.
Jul 2015 - May 2016
Business Analyst
I worked as an analyst to optimize digital media. I distinguished myself by taking on a project that automated a large portion of the company's billing and sales reporting. The automation increased accuracy of billing and has lead to further profitable process reform. In the process I developed advanced postreSQL skills writing over 10,000 lines of.
Dec 2014 - Jul 2015
Account Coordinator
Digital marketing - client services, media planning and investment
Nov 2013 - Dec 2014
Director Of Analytics
CurrentLeading Principia Analytics group. PA is a marketing analytics group focused on providing accurate digital media measurement through our flagship Causal Attribution product for agencies and brands. Check it out at PrincipiaAnalytics.com! Additionally, we develop scalable and customized marketing analytics (think churn models, MMM solutions, etc.) and data.
Jan 2018 - Present
Student
As a student I have chosen to study economics and have taken a wide variety of courses in the field. Public Policy, Industrial Organization, and Anti-trust regulation were among my favorite courses.
Aug 2009 - May 2013
Contract Labor
J&F Forestry
Worked with a resident of Rist Canyon to determine a forestry strategy to mitigate the risk of property destruction from forest fires. Responsible for setting working hours and coordinating with other contractors to enact the plan. The fire mitigation strategy that was implemented effectively helped to save the clients property during the recent High Parks.
May 2008 - Aug 2010
General Manager
Mountain View High School Store
Managed all day to day operations of the store. Responsible for staffing, merchandising, sales, and customer service at the store. I was directly accountable for any profits and losses accrued by the store.
Jan 2006 - May 2009
2 education records
Fred Askham education
Bachelor Of Arts (Ba), Economics
University Of Colorado Boulder
High School Honors Degree, General Studies
Mountain View High School
FAQ
Frequently asked questions about Fred Askham
Quick answers generated from the profile data available on this page.
What company does Fred Askham work for?
Fred Askham works for Freelance.
What is Fred Askham's role at Freelance?
Fred Askham is listed as Vice President of Analytics at IMM - Ideas Made Measurable at Freelance.
What is Fred Askham's email address?
AeroLeads has found 1 work email signal at @imm.com for Fred Askham at Freelance.
What is Fred Askham's phone number?
AeroLeads has found 1 phone signal(s) with area code 303 for Fred Askham at Freelance.
Where is Fred Askham based?
Fred Askham is based in Boulder, Colorado, United States while working with Freelance.
What companies has Fred Askham worked for?
Fred Askham has worked for Freelance, Imm - Ideas Made Measurable, Principia Analytics, University Of Colorado, and J&F Forestry.
How can I contact Fred Askham?
You can use AeroLeads to view verified contact signals for Fred Askham at Freelance, including work email, phone, and LinkedIn data when available.
What schools did Fred Askham attend?
Fred Askham holds Bachelor Of Arts (Ba), Economics from University Of Colorado Boulder.
What skills is Fred Askham known for?
Fred Askham is listed with skills including Economics, Industrial Organization, Antitrust Economics, Stata, Statistics, Sales&Marketing, Sales, and Customer Service.
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