Muhammad Farhan Aslam Email & Phone Number

Manchester, England, Gb

Manchester, United Kingdom

• Developed and led external and internal communication strategies for a diverse range of clients, including public and private sector organisations, resulting in significant improvements in brand reputation and stakeholder engagement.• Provided strategic communication advice to senior leadership teams, including planning and executing crisis communications, thereby enhancing organisational resilience during high-pressure situations.• Managed high-profile media relations, securing positive coverage in major outlets and effectively handling sensitive issues to maintain and enhance clients' reputations.• Led content creation and social media strategies that increased public engagement and reinforced clients' brand values.• Directed communication strategies during organisational transformations, mergers, and restructurings, offering strategic advice to C-level executives and ensuring smooth transitions.• Fostered relationships with senior leadership teams and cross-functional departments, leading to improved collaboration and alignment with corporate goals.• Delivered compelling content across various channels, including intranets, newsletters, and digital platforms, resulting in increased engagement metrics.• Designed and delivered communication and training plans to support organisational change, ensuring alignment with business goals and fostering a culture of transparency and connection.• Translated complex technical information into clear, engaging content that aligned with organisational goals.

Blackpool, England, United Kingdom

• Directed comprehensive communication strategies for a large NHS Trust, focusing on employee engagement, media relations, and crisis communication during the COVID-19 pandemic.• Acted as the primary advisor to the senior leadership team on communication matters, including media handling, stakeholder engagement, and public messaging.• Led a team of communication professionals, fostering a collaborative environment that produced innovative solutions to complex communication challenges.• Managed relationships with government bodies, media, and trade unions, ensuring cohesive and effective communication across the organisation.• Led comprehensive internal communication campaigns for a large NHS Trust, directly contributing to a 35% increase in employee engagement and a 25% improvement in staff retention rates.• Designed and executed communication strategies that effectively aligned over 7,000 employees with NHS Trust objectives, resulting in improved service delivery and patient care outcomes.• Created and implemented leadership communication programmes that equipped senior leaders with the tools and knowledge needed to cascade messages effectively. This led to a 30% increase in leadership visibility and influence within the organisation.

Manchester, United Kingdom

• Managed 24-hour TV transmission, including programming and scheduling, as the head of the channel broadcasting on BSkyB UK. Oversaw all aspects of content creation, ensuring high-quality programming that aligned with audience expectations and market demands.• Led internal and external communication efforts during significant organisational changes, including rebranding and crisis management, enhancing viewer trust and increasing market share.• Provided strategic direction on media relations and public engagement, leading to improved brand visibility and audience engagement.• Developed and implemented communication strategies that reversed financial losses, strengthened the channel’s market position, and increased viewership by 20%.• Led a team of 15 communication professionals, fostering a culture of continuous improvement, innovation, and creativity. Mentored junior staff, many of whom advanced to senior roles within the organisation.

London, United Kingdom

• Led the 24-hour TV channel on BSkyB UK as Head of Television, overseeing all aspects of content creation and scheduling. Ensured high-quality programming that met audience expectations and market trends.• Executed a rebranding campaign that repositioned the channel in the market, leading to a 35% increase in viewership and a 20% increase in advertising revenue.• Led communication efforts during a complete restructuring of the channel’s programming and sales strategy. Successfully managed internal communications to ensure staff alignment and engagement during the transition.• Directed over 30 charitable initiatives, resulting in enhanced community relations and a 15% increase in viewer loyalty. These initiatives also boosted the channel’s social media engagement by 50%.

London, United Kingdom

• Led comprehensive corporate marketing, strategic planning, and diverse communication initiatives across digital and traditional channels.• Drove year-on-year revenue growth initiatives by leveraging a data-driven approach and innovative strategies.• Formulated and implemented targeted crisis communication plans, ensuring effective information dissemination during challenging times.• Produced proactive press releases, briefings, articles, reports, and engaging social media content.• Managed large-scale cultural events and concerts across the UK on behalf of a diverse client base.• Expertly managed key client accounts, developing strategic plans, identifying growth opportunities and ensuring exceptional service delivery through leadership and cross-functional collaboration.

London, United Kingdom

• Crafted and delivered diverse news and current affairs programs, showcasing expertise in engaging presentation and in-depth reporting.• Evaluated scripts sourced from various departments for distinct shows, refining content to ensure alignment with production objectives and audience engagement.• Orchestrated seamless collaboration between camera crews and cross-functional teams, ensuring timely program delivery while adhering to stringent production schedules.• Conducted insightful interviews with a wide array of guests, adeptly exploring subjects of current significance, drawing from their diverse backgrounds and perspectives.

Manchester, United Kingdom

• Pioneered the establishment of the news and current affairs department for a nascent digital TV channel. • Orchestrated the recruitment and training of a proficient team capable of delivering an eight-hour programming cycle.• Conceptualised and fine-tuned all program content, and meticulously finalized set designs. Simultaneously, coordinated comprehensive news coverage.• Provided strategic guidance to staff in the ideation of compelling story concepts. Ensured the responsible and effective production of news reports, identified training necessities, orchestrated team coordination, and continuously assessed audience reception.• Spearheaded the transformation of a conventional broadcast newsroom into a dynamic multi-platform news operation, adapting to evolving media landscapes.• Devised schedules, generated reports, and managed budgets to facilitate the smooth functioning of the department. Set and monitored performance goals for both the team and the station.• Exhibited prowess in both B2B and B2C airtime sales, culminating in the achievement of record-breaking individual sales figures.• Organised and executed a series of events, notably including the highly successful official channel launch, attended by an impressive gathering of 2000 participants.

London, United Kingdom

• Pioneered the role of news editor for the channel, leading the design, planning, and daily production of eight news bulletins in both Urdu and English formats.• Covered a broad portfolio of 150 significant news events, including the Second Iraq War. Reported alongside British Forces, providing comprehensive coverage and notably documenting President Bush’s inaugural visit to the UK.• Revolutionised digital broadcasting by creating and hosting the first live two-hour daily breakfast show on Pakistan’s premier private digital TV network, ARY. With an impressive record of over 1300 breakfast shows, I consistently delivered engaging content.• Mentored a team of reporters, providing valuable guidance to enhance the quality of their stories and refining narratives as needed to achieve higher standards.• Conducted impactful interviews with a range of notable figures, including Tony Blair, Nick Clegg, former Pakistani Prime Minister Benazir Bhutto, Nouri al-Maliki, Mr. Jack Straw, and over 100 other prominent global politicians and showbiz personalities.• Played a crucial role in organising large-scale musical and community events, notably contributing to the planning and execution of various musical concerts at prestigious venues like The SSE Arena Wembley and the Evening News Arena Manchester.

London, United Kingdom

•Spearheaded the establishment of the Daily Ausaf office from the ground up, leading to the successful launch of the second-highest circulation Urdu newspaper in the UK.•Orchestrated key printing arrangements to ensure smooth production processes.•Developed and implemented comprehensive marketing, engagement, and brand strategies, playing a pivotal role in driving the newspaper's profile and reach.•Built, trained, and mentored a skilled workforce, essential for the day-to-day operations of a fast-paced daily newspaper.•As Editor, meticulously assigned precise positioning, dimensions, and page placement for each news item, ultimately refining the newspaper's layout and content on a daily basis.•Devised and implemented the company's annual marketing plans and carefully managed the budget, contributing to a significant increase in sales.•Authored a substantial body of written work, comprising over 4,000 columns and news reports.

Islamabad

*Diplomatic Events Coverage in IslamabadSpearheaded the coverage of daily diplomatic events in Islamabad, providing comprehensive insights into significant political interactions and international engagements.*Key Event Coverage Including High-Profile Visits and Peace TalksOrchestrated the reporting of pivotal occasions, notably including the distinguished visit of Mr. Clinton to Pakistan and the Indo-Pak peace negotiations, ensuring accurate and timely reporting of critical global affairs.*Bilingual News TranslationFacilitated seamless cross-language communication by skillfully translating news content between English and Urdu, enhancing accessibility and understanding for a diverse audience.• News Editing• Written weekly Diplomatic Diary and other articles.

Islamabad

• Worked with various departments of Radio Pakistan including, World Service , Internal Service FM 101 & 104.• I was the senior broadcaster of that time with FM and hold Radio Pakistan Presenter’s “AA” category.

Islamabad,Pakistan

• Covered daily news events of various Government departments according to my assigned beat.• Interviewed over 50 prominent politicians of Pakistan and other important personalities.• Build contacts with almost all the prominent political leaders of Pakistan. • Liaised with the production team to keep technical standards high

Islamabad

• Producer and presenter for the live two hours daily breakfast show.• Produced more than 150 adverts in Urdu, Punjabi and English.

Master Of Arts - Ma, Broadcast Journalism, Merit

Certificate, Marketing And Brand Strategy

Certificate In Fundamentals Of Digital Marketing

Bachelor Of Commerce (B Com), Accounting And Business/Management

Activities and Societies: President of Pakistan Gold Medalist (Scouting ) Best Student of the year, First College Colour Holder.