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Design choreographer, research leader, and educator working at the intersection of Design, Technology, Entrepreneurship, and the Mineral Sector. Final year Ph.D candidate in Transition Design and Teaching Fellow at Carnegie Mellon University. Blending academic expertise with industry experience to shape a more sustainable future through design leadership, education, and innovative design solutions. Currently at Meta, skilled in operationalizing design excellence and leading design teams toward sustainability for systems, products, services, and platforms. My doctoral research in Transition Design focuses on improving systems of extractive practices of African minerals, their utilization, and disposal, specifically developing design conditions in "choreographing" mineral trajectories toward socio-ecological and economic transitions in ensuring restorative and regenerative futures.
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Director, FounderRoot FoundationUnited States -
Design ManagerMeta Feb 2021 - PresentMenlo Park, Ca, UsI lead and build design excellence by scaling design teams and leading designers across multiple portfolios, redefining vision, strategic thinking, and delivery approaches, and defining product roadmaps for innovative and practical design solutions. I continue to educate designers and cross-disciplinary team members on designing the "impact," not the "product," through design theory & practice, strategy, research, and implementation. I led a design research program and continue to provide guidance and support to the design team in developing products, processes, and policies for our enterprise clients. -
Design Advisor/Innovation MentorMit Gov/Lab Jun 2022 - PresentCambridge, Massachusetts, UsAt MIT GOV/LAB, I help guide research in the public sector with governments through Transition Design approaches and Design Strategies such as system thinking and Lean Governance Innovation Design (LGID) to enhance government-citizen relations. I continuously build relationships with NGOs, academic institutions, and government agencies, contributing to panel discussions on social innovation and design roles toward more just political reform. My efforts support the development of tech-responsive governance leaders and sustain innovation within government bureaucracies. -
Graduate Teaching FellowCarnegie Mellon University Aug 2020 - PresentPittsburgh, Pa, UsI teach Design Studies courses for undergraduate and master’s programs at the School of Design, developing students’ capacities to utilize persuasive tools and develop contextually responsive, ecologically impactful designs. I successfully conduct classes for multiple course curriculums, developing syllabi and course materials. I also continue to advise master’s students in scoping and developing research plans for industry-relevant theses. -
Creative Director, FounderFas Projects Feb 2018 - PresentAs the Founder of Fas Project, I launched a nonprofit that has delivered food, education, and healthy alternative lifestyle activities, such as swimming, surfing, and skateboarding, to over 7,000 orphans and underprivileged children in Sierra Leone. I spearheaded logistics fundraising and led annual trips as my efforst has helped the inttiative build four orphanages and maintained the support of 22 sustaining donors -
Design Director, FounderThought Cab Design Nov 2019 - Apr 2022At Thought Cab Design, I managed direct reports and multiple project partners, leading UX design efforts for various brands. I collaborated with global manufacturers and developed feature concepts and MVPs for startups, securing $2M+ in funding. I provided strategic oversight for digital campaigns, product development, and user experience design, enhancing client brands. I also mentored junior designers and led recruiting processes, establishing a sustainable vision and long-term strategies for the organization. -
Design & Research DirectorConsumer Reports May 2020 - Feb 2021At Consumer Reports, I consulted, in collaboration with cross-functional teams, overseeing research for Innovation Viable Products (IVPs) to scale consumerreports.com through new venture initiatives and establishing product-market fit. I advised clients on user experience design and design-led research projects, leveraging various research methodologies to ensure high-quality deliverables and impactful design solutions.
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Senior Product DesignerPtc Jun 2019 - Dec 2020Boston, Massachusetts, UsAt PTC, I supported the design of Vuforia Chalk, an AR-based remote assistance solution, scaling support for over 1 million SMEs. Conducting UX research, I designed user journeys, wireframes, prototypes, and usability tests for the Expert Capture Tool, enhancing SOPs across 14 mega-factory sites. I led design research for innovation viable products (IVPs) for the Real-time Object Detection (RTOD) project, designing XR interfaces to improve spare parts recognition and reduce order errors. I determined product-market fit for flagship products through research and prototyping, driving impactful design solutions. -
Senior Ux/Product DesignerFinicity Jan 2017 - Apr 2019Murray, Utah, UsAt Finicity/Mastercard, I led the development of user-centric designs, improving interfaces for over 22M consumers. I managed design strategy from concept to launch, collaborating with engineering teams to create working prototypes. Conducting qualitative testing and reviewing analytics, I enhanced usability and product consistency across platforms. I managed design-led research for mobile banking apps, supporting the launch of Experian Boost, now used by 35M consumers. I provided UX expertise, reducing customer onboarding time by 60%, and mentored junior designers, ensuring high-performance standards. -
User Experience DesignerSandisk® Feb 2015 - Jan 2017Milpitas, Ca, UsAt Sandisk, I created intuitive user-centered designs from the project concept through front-end execution. I delivered innovative end-to-end user experiences that optimize user needs, business goals, and technological realities across mobile and web platforms. -
User Experience Designer/Interaction DesignerWestern Digital Feb 2015 - Jan 2017San Jose, Ca, UsAt Western Digital, I developed the new website architecture, UI, and interaction flow, doubling mobile site visits to 2.5M+ monthly and increasing market share. I integrated user-centric solutions across digital platforms, collaborating with over 30 cross-functional teams. At SanDisk, I created intuitive, end-to-end user experiences, optimizing needs, goals, and technological realities across mobile and web platforms. I produced 600+ wireframes, visual mockups, and prototypes, and built 150+ B2B portals, enhancing user experience and satisfaction. My efforts significantly improved the digital footprint and functionality, contributing to business growth -
Company Launch DirectorLassonde Entrepreneur Institute - University Of Utah Dec 2014 - May 2015Salt Lake City, Utah, UsAt the Lassonde Institute, a nationally-ranked entrepreneur incubator, I served as Company Launch Director, leveraging my startup experience to mentor budding entrepreneurs. I provided counsel on innovating, idea testing, building prototypes, accessing resources, and launching companies. My efforts contributed to developing successful startups and enhancing the institute’s reputation. I facilitated access to essential resources and fostered a collaborative environment, guiding teams through the startup process. This role honed my mentorship and leadership skills, impacting the entrepreneurial growth of numerous students and startups.
Fas Lebbie Skills
Fas Lebbie Education Details
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Carnegie Mellon UniversityTransition Design -
Parsons School Of Design - The New SchoolStrategic Design & Management
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Parsons School Of Design - The New SchoolImpact Entrepreneurship
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Nyu Tandon School Of EngineeringUx Design Ar & Vr
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University Of UtahConcentration In Premed
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University Of UtahEntrepreneurship/Entrepreneurial Studies
Frequently Asked Questions about Fas Lebbie
What company does Fas Lebbie work for?
Fas Lebbie works for Root Foundation
What is Fas Lebbie's role at the current company?
Fas Lebbie's current role is Director, Founder.
What is Fas Lebbie's email address?
Fas Lebbie's email address is fa****@****ity.com
What is Fas Lebbie's direct phone number?
Fas Lebbie's direct phone number is +180150*****
What schools did Fas Lebbie attend?
Fas Lebbie attended Carnegie Mellon University, Parsons School Of Design - The New School, Parsons School Of Design - The New School, Nyu Tandon School Of Engineering, University Of Utah, University Of Utah.
What skills is Fas Lebbie known for?
Fas Lebbie has skills like Social Media, Social Networking, Entrepreneurship, Public Speaking, Leadership, Customer Service, E Commerce, Marketing Strategy, Ux/ui, Start Ups, Microsoft Excel, Photoshop.
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