As an accomplished SEO Specialist +SEM, and +SMM projects, I leverage a profound understanding of digital marketing strategies to drive online visibility, traffic, and engagement. With a commitment to staying at the forefront of industry trends, I excel in optimizing digital landscapes for enhanced brand presence and business growth. Responsibilities:(1) Keyword Research: Conducted extensive keyword research to identify high-value terms with High Key Difficulty: >60 scores and high restricted keyword for SEO campaigns, ensuring alignment with business objectives.(2) Technical SEO: Executed technical SEO audits, addressing issues related to website structure, crawlability, and perfect site speed. Implemented solutions to enhance overall Off-Page Optimization website performance.(3) Content Optimization: Created content with optimized website content for search engines, focusing on relevancy, keyword integration, and user experience. Success in achieving first SERP page content, and image SERP.(4) Link Building: Developed and executed link-building strategies to enhance website authority and credibility. Established valuable partnerships and implemented ethical link-building practices.(5) Paid Advertising Management: Oversaw the creation and management of paid advertising campaigns, monitoring budgets day-per-day, bid strategies for efficiencies, and overall campaign performance.(6) Social Media Strategy: Formulated and executed social media strategies to increase brand visibility and engagement. Monitored trends, implemented social listening, and engaged with the online community.

Managed a core team of pioneers of zero-waste stores in Indonesia, and develop a refill store model and Community Supported Agriculture (CSA) program. My team also collaborates with Kuncup Padang Ilalang (KAIL), Aliansi Zero Waste Indonesia (AZWI), and Plastic Solution Fund (PSF). As a manager, my work included:(1) lead operation excellence implementation including building maintenance, emergency case handling, and office supplies,(2) plan and suggest new strategic business initiatives, (3) collaborate initiatives with external and internal stakeholders, (4) responsible for the P&L for ensuring the business is running in sustainable growth and control purchasing requests and approval,(5) managing the team, setting priorities, and goals of business OKR.

Team lead for campaign division of Alternative Delivery System (ADS) under YPBB x Aliansi Zero Waste Indonesia (AZWI). My tasks were to (1) create a strategic plan to reach the campaign goal, (2) develop a system, ToR, and SOP for program implementation, (3) manage team roles and monitor progress, and (4) coordinate between the internal team to AZWI or partners.

Conducted visual design projects with the corporation, government, and micro-business in this following list:Sagara Technology, PT. Persela, Jamu IBOE, Putra Gunung Asri, Tamansari Prospero, Jupan Group, Aqua, Rujak Center for Urban Studies, Komnas HAM, Kemendikbud RI, Communia, Ura-Ura, Wonderful Indonesia, SIAP DESA, Focal Point, CCC Global Forum, Indonesia Pintar, IA ITB, Hara, Anak Teknik Indonesia, Insan Gemilang Indonesia, Vorekraft, Colourindo, Cakra Mina, Mountable, Azuka Company, Zoey Outwear, Raku Essential, Basakala, Cubic, Deogreen, Your Little One, ++

(1) lead brand strategy, and its visual identity.(2) collaborate to create visual artwork: manual and digital art-style with the junior artists.(3) develop content in social media.(4) develop strategies to maintain customer relationships within integrated marketing communication.(5) frequently lead project management.(6) plan and suggest new strategic business development.(7) success in achieving a customer daily conversion rate of +50% during the production cycle.(8) optimized the client service journey in the studio project.