Mindset Capital is a US-based Hedge fund that focuses primarily on small-caps in the US and internationally. Although Our key focus area is the emerging US Cannabis industry, we also own positions in Nelnet (NNI), HireQuest (HQI), Consorcio ARA and others. I work directly with Aaron Edelheit, the CEO, on everything from identifying investments, doing due diligence, preparing investment memos, managing our portfolio and others.

Started by Patrick O'Shaughnessy, the Colossus family of podcasts is among the most popular in the investing & finance space, with millions of downloads and guests featuring including Marc Andreeson and Michael Mauboussin.My work includes preparing detailed research reports on industries, companies, or business concepts- including DAOs, NextEra Energy, Facebook, Pinduoduo, Southwest Airlines, and others. These reports form the basis of these conversations and occasionally, for Patrick's venture investments.

• Launching a new business division that improved Profits by 20% by building a 5000 sq. feet commercial complex (costing $100K) within a gas station. To demonstrate viability & secure leases, opened a temporary car wash & food outlet.• Increased total sales by 25% or $350K through carefully designed Sales & Marketing Campaigns. This was achieved despite 8% price higher price v/s competition due to government policies. • In an effort to further diversify revenue streams, I launched a health-food e-commerce store. Demand-Tested, Designed, and Launched 5 health food products. Used Online Ads to scale to a pre-COVID high of 50 orders/day.

• Positioning: Changed from an ERP (which compared us to legacy solutions) to refer to ourselves as a ‘Digital Assistant’, a phrasing that reminded customers of Siri/Alexa and highlighted our use of AI and superior technology. • GTM: Current Challenges included a long sales cycle and an unfinished product. I split products up into independent modules to reduce the sales cycle and launched a Beta-Program enabling customers to purchase our product at an early stage and help us with real-world testing in exchange for substantial discounts later on. One of our modules would end up getting funding from Maersk later (see link)• Revenue: From 0 to $40K through Sales, until we had to turn down 10+ customers as our product wasn’t robust enough yet. • As Product Manager of Sales Module, I turned one of the company's marginal offerings into a prominent one. identified customer feedback through interviews and ethnographic studies, worked with UX to conceptualize a product, managed weekly sprints, and managed rollout to 100+ users across 3 organizations and 4 cities in India.

• Owned marketing collateral, including print, digital (website, app messaging) & branding across 5+ events ($80K Annual budget)• Directed impactful lead-generation campaigns, leading to 30K App downloads and 5000+ leads for Doctors• Conceived & supervised execution of content strategy- including ‘Q&A’ module that grew monthly website visits from <1K to 30K+• Promoted within 8 months with a salary increase of 80% due to outstanding performance

• Given Key Account Management responsibility within 6 months. Led Marketing Strategy and Execution as account manager for 10+ including SaaS companies such as Expense OnDemand and Bizzgain, supervising performance for budgets of up to $50K• Executional Responsibilities included copywriting, Facebook and Google Ads, SEO, Content Marketing, Email Marketing and PR. Example Impact- Improving Admissions and Volume by 4x, 30% reduction in CPA and so on (see link)• Runners up at two national competitions (Kulzy-TOI Challenge 2015, Finalist at Cannes Young Lions All India), ahead of much larger agencies such as Oglivy despite having a fraction of their resources. Also won two marketing awards for our clients due to their Digital Marketing Efforts

The Booty Call was one of Delhi's first-night food delivery services. I joined roughly a year after their incorporation. Revamped packaging and design, managed online presence, and oversaw marketing activities such as events, offers, SMS, and pamphlets. Improved customer satisfaction, re-orders, delivery time, and eventually sold the company.

1) Primary and secondary research:- Data accumulation and analysis. including customer surveying, industry research, and then analysis and giving insights.2) Identified potential investments, and was often asked to understand a particular industry and brief superiors about the same.3) Worked on projects with Azure Power (on solar technology), a solar power provider, Hoopos.com (on customer satisfaction), an e-commerce website and Shubham Housing Finance (identifying locations for expansion), a housing finance provider to poor people from the informal sector